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Table 7 · Table Stakes

CXM Academy Podcasts

Table 7 travels to a different country every episode to see how customer experience works there. Table Stakes is a short master class with one practitioner.

Latest episode

Kaat Declerck · Stop Sprinkling Nudges Everywhere

34 min

We design customer journeys as if people weigh every option, read all the copy, and pick the best deal. That's not how brains work. Kaat Declerck puts real behavioral science underneath the experiences we design, and her first lesson is a warning about how most people get it wrong.

34 min