Stakeholders that make or break it

Why do so many massive, top-down transformation programs fail? We build complex frameworks and try to "persuade" people... but we forget the most important part.

In this podcast, transformation expert Jannecke Drangert-Hveding shares practical, results-oriented insights that will change your entire approach: stop trying to force change and "start small, one conversation at a time."

Jannecke explains that "real transformation begins in small conversations" because true "human alignment" is the only thing that creates lasting momentum. It's not about fighting resistance; it's about "mobilizing energy."

This is a masterclass in:

• Understanding "individual motivations."

• Aligning "personal goals with company ambitions."

• Focusing on "connection rather than persuasion" to drive real, measurable change.

At CX Master Academy, we focus on actionable insights that deliver real-world results. This is one of them.

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