Start with yourself: Michel Stevens on moving to sovereign tech
Our founder on moving CXM Academy to European tech, what still runs outside Europe, and why habit keeps customers and companies stuck.
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Psychology
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Read article: Start with yourself: Michel Stevens on moving to sovereign tech
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Your stakeholders asked for a yes. That is why the research was worthless.
Read article: Your stakeholders asked for a yes. That is why the research was worthless.Research commissioned to validate a decision returns one bit of information. Five rewrites that turn a verdict into a list a team can act on, and what to…
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From insights to action: A Practitioner's Guide to Communicating Customer Insights
Read article: From insights to action: A Practitioner's Guide to Communicating Customer InsightsLearn how to effectively communicate customer insights and drive meaningful change with practical advice from experienced CX practitioners. This guide covers common pitfalls and actionable strategies.
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How CX Practitioners Really Use Journey Maps
Read article: How CX Practitioners Really Use Journey MapsLearn how to bridge the gap between customer insights and business impact with a data-driven approach to journey mapping.
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The Journey-First Enterprise
Read article: The Journey-First EnterpriseDiscover why optimized teams and modern products still create fragmented customer experiences. Our new research reveals the Double Bind and introduces the journey-first operating model.
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Which journey management platform to choose?
Read article: Which journey management platform to choose?omparing Smaply, TheyDo, and Cemantica. We review pricing, AI, and ease of use to help you choose the right journey management platform for your organization.
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Remote Journey Mapping: A pragmatic guide
Read article: Remote Journey Mapping: A pragmatic guideA practical guide to remote customer journey mapping for distributed teams. Learn how to overcome challenges, select the right tools, and drive business results.
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Channel fragmentation is killing your customer loyalty
Read article: Channel fragmentation is killing your customer loyaltyDiscover why most organizations fail at omnichannel strategy. Research-backed insights on customer channel choice, consistency, and how to build loyalty through better channel integration.
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Do assumption-based journeys work?
Read article: Do assumption-based journeys work?Discover why assumption-based journey maps fail and how real customer research creates maps that drive meaningful experience improvements and better decisions.