Dark patterns steer customers
"At what point does customer experience management become manipulation?" Koen Peeters, Business and Service Designer at Proximus, poses this provocative question with the thoughtfulness of someone who navigates…
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Psychology
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Star-ratings matter more than numbers
Read article: Star-ratings matter more than numbersCustomer ratings have become the cornerstone of digital commerce, influencing billions of purchasing decisions across European markets daily. However, groundbreaking research reveals that the format in which ratings…