
From Silos to Journeys: A Guide to Customer-Centric Operations
True customer-centricity requires a fundamental shift in how organizations operate, from a product-focused mindset to a journey-centric one. This is not just a change in process, but a…
Articles

True customer-centricity requires a fundamental shift in how organizations operate, from a product-focused mindset to a journey-centric one. This is not just a change in process, but a…

The most significant shift in customer experience design is the emergence of new actors within the service ecosystem: AI agents. These are not just tools; they are active…

Old processes and technologies can keep established organizations from creating exceptional customer experiences and achieving future growth. Good customer experience demands organizational fluidity.

Research indicates that fostering the desire to change in employees is the determinant of transformation success or failure. Companies that work to create this will, cultivate important skills,…

"The real million-dollar question is: how do you develop a customer service organization where people know how to have great conversations?" Dimitri Jambé poses this challenge with the…

"At what point does customer experience management become manipulation?" Koen Peeters, Business and Service Designer at Proximus, poses this provocative question with the thoughtfulness of someone who navigates…

Customer experience is often reduced to metrics and spreadsheets, Anne-Laura Janssens stands as a passionate advocate for keeping the human element at the center of every business decision.…

Explore Belgian CX through Antwerp's cultural mosaic with Michel Stevens on Table 7! Join Anne-Laura, Dimitri, and Koen as they discuss human connection, ethical design, and multicultural service…