CX in Saudi Arabia is now a national priority. Is your organization ready?
ADAA and DGA are setting the targets. We help your whole organization hit them; and keep hitting them.
What organizations in Saudi Arabia need
If you are responsible for customer experience in Saudi Arabia, you are managing three things at once:
Hitting your CX targets.
Regulators in banking, telecom, utilities and beyond now set customer experience benchmarks that organizations are required to meet, every quarter.
Maintaining high scores.
A good result once is not a strategy. The organizations that lead are the ones that deliver consistently, not occasionally.
Reducing customer complaints.
Complaints are a symptom. When the whole organization is aligned around the customer, the number of things that go wrong in the first place goes down.
Saudi Arabia raised the bar. Most organizations are still catching up.
Under Vision 2030, Saudi Arabia made customer experience a national priority. Regulators across banking, telecom, utilities, and government services now set formal CX targets, and organizations are legally required to hit them.
Hitting a good score once is luck. Maintaining it every quarter takes an organization where everyone, from leadership to the frontline, delivers exceptional customer experience out of habit, not out of instruction.
Most training programs don't build that. They train a team, issue a certificate, and leave.
The score holds for a while. Then the next quarter arrives.
FREE WHITEPAPER
Not sure where your organization stands?
We put together a practical guide for public and private sector leaders in Saudi Arabia, covering what ADAA's beneficiary experience requirements actually ask of your organization, where the readiness gap usually appears, and what it takes to close it.
Eight pages. Free. No commitment.
CXM Academy builds the habit. Not just the knowledge.
We help organizations in Saudi Arabia build the internal capability to deliver excellent customer experience consistently; not as a one-off initiative, but as a way of working.
That means training the right people, in the right way, and keeping it alive after the course ends. Not a course for one team. A reset for the whole organization.
CXM Academy's local CX authority leads classroom and hybrid delivery in the Kingdom, bringing over 25 years of hands-on experience building customer-centric organizations across the MENA region.
The examples are local, the context is real, and the frameworks have already been tested in the Saudi market.
Your local CX authority: Waleed AlHamdan
I built my career helping organizations across Saudi Arabia and the Gulf turn customer experience from a good intention into a measurable result. I now bring that directly into the CXM Academy classroom. When I deliver these programs, I am not reading from a manual; I am drawing on 25 years of what actually works in this market.
Waleed AlHamdan CXAD
CX Transformation Architect | Chief Customer Officer Advisor | 25+ Years | BEST CX Expert Gold 2025 | Saudi Vision 2030 Specialist
We train everyone, from leadership to the frontline.
One trained team inside an untrained organization changes nothing. We build customer fluency across every function that touches a customer decision, so the whole organization works to the same standard, not just the people with CX in their job title.
Delivered in Arabic and English; classroom and hybrid.
Our programs are delivered bilingually, in Arabic and English, so language is never a barrier to understanding. Classroom and hybrid formats are available for enterprise clients who need structured, facilitated delivery, led in-person by Waleed AlHamdan, your local CX authority on the ground.
Built for the Saudi context. Not adapted from somewhere else.
Our programs are grounded in real examples from the markets and sectors your people recognize. What works in Amsterdam does not always work in Riyadh. The frameworks, the case studies, and the regulatory references, ADAA, DGA, Vision 2030, are built in, not bolted on.
Ongoing support to turn knowledge into habit.
A course without follow-through is a good intention. We stay with your organization after the training ends, refreshing the material, supporting your team, and making sure that what was learned in the classroom becomes how your people work every day.
Courses
Self-paced
Customer Journey Specialist
With Michel Stevens
Link CX to strategy, decode the customer's voice, drive change in five steps and prove the ROI.
EUR 495
excl. VAT
Self-paced
CXM Professional
With Michel Stevens
The complete CX management curriculum: measure, map, design and lead the change.
EUR 495
excl. VAT
Self-paced
Monetizing The Experience
Created by Alain Thys
How experience design drives revenue and margin, and how to make that case to your board.
EUR 495
excl. VAT
Why choose CXM Academy?
16
countries
CXM Academy operates across Europe, Asia, and the Americas. Saudi Arabia is a market we're building for, not an afterthought.
3
levels of certification
Foundations, Professional, Specialist. One coherent system; whether you're building awareness across the organization or deep expertise in a single discipline. You will get a valid certificate as a CX expert.
25+ years of CX practice
Our faculty aren't academics. They're practitioners who've run CX inside real organizations, across real industries. That's what goes into the programs.
Questions
Frequently asked questions
Why a CX Certification in Saudi Arabia?
The demand for qualified CX professionals in Saudi Arabia is growing faster than the supply. Organizations across banking, retail, government, and hospitality are building customer experience functions, and looking for people who can lead them.
CXM Academy offers CX certification at three levels: Foundations, Professional, and Specialist. Each program is designed for working professionals, with classroom and self-paced options so you can earn your certificate without stepping away from your role. Anyone can verify your certificate online, and you can add it to LinkedIn.
A CX certificate from CXM Academy is not a short course with a badge at the end. It is a structured curriculum, built on real frameworks, taught by practitioners, that results in something you can apply the week you finish.
If you are looking for CX certification in Saudi Arabia, or if your organization is evaluating options for training and certifying a CX team, we can help you find the right fit.
Can we pay in Saudi Riyals (SAR)?
Yes. We invoice in SAR, so there are no currency complications for your procurement or finance team. Get in touch and we will send you a quote in SAR.
Can CXM Academy train our whole organization, not just the CX team?
That is exactly what we are built for. Most CX training stops at the CX department and leaves the rest of the organization untouched. CXM Academy trains leadership, operations, and the frontline to the same standard, because CX scores improve when everyone who touches a customer decision works the same way, not just the team with CX in their job title. Our programs lead to a CX certificate anyone can verify online, delivered in Arabic and English, classroom or hybrid.
How quickly can we get started?
Classroom and hybrid cohorts in Saudi Arabia are led by Waleed AlHamdan and can be scheduled around your organization's calendar. Get in touch with your preferred timeline and we will confirm availability.