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The CX Story That Drives Revenue
Many CX programs have all the metrics, but fail because the organization stops caring. Anna-Maija Tanninen and Alain Thys show how to build the internal story that secures executive buy-in and turns customer experience into measurable profit.
Anna-Maija Tanninen
Founder
Alain Thys
Creator of Monetizing The Experience
Recorded webinar · In English · Free
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What you'll learn
What you'll walk away with
For anyone responsible for CX strategy, CX metrics or business transformation who wants to move past reporting numbers and start driving revenue.
01
Tell the right story
Every CX program leans on one of four narratives: Data, Culture, Finance or Processes. Most pick the wrong one for their audience. Learn which one to tell, to whom and when.
02
Make your boss care
Selling CX internally is harder than running the program. Get the language, the framing and the questions that turn a polite nod into budget.
03
Connect CX to cash flow
Customer effort, loyalty and satisfaction mapped to revenue, and the three metrics your CFO pays attention to in a board meeting.
Speakers
Your speakers
Anna-Maija Tanninen
Founder
Anna-Maija is a B2B CX expert from Finland. She knows that CX programs often stall because people struggle to sell them internally, and she developed a system that turns CX strategy into a story the rest of the business buys into.
Alain Thys
Creator of Monetizing The Experience
Alain is a customer transformation architect with three decades at the top of brands, from global names to scrappy challengers, turning customer strategy into measurable business outcomes.
Don't miss out on these insights
You'll understand how all four CX narratives (Data, Culture, Finance, Processes) work together to secure buy-in, learn how to monetize the experience, and leave with a framework and a real case that shows what works.
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