Past live session

Analyzing CX Data with Brent Dykes

A free live webinar with Brent Dykes, author on data storytelling, on turning CX findings into stories that get buy-in.

This live session took place on September 30, 2025.

The session covered how to shape findings into a story arc, how to tie CX data to business priorities so a project reads as a must-have, and practical ways to present data to leadership.

Next step

Keep turning data into action

Podcast

Make data drive change, with Brent Dykes

Brent Dykes on the CXM Academy Podcasts: data stories that move people to act.

Article

Analyzing your CX data

How to pull clear themes out of interviews, observations and feedback.