{"id":8,"date":"2026-10-15T11:54:21","date_gmt":"2026-10-15T09:54:21","guid":{"rendered":"https:\/\/new.cxm.academy\/nl-nl\/blog\/"},"modified":"2026-10-31T15:08:39","modified_gmt":"2026-10-31T14:08:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nl-nl\/blog\/","title":{"rendered":"Artikelen"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-hero cxm-hero-page has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-hero-media cxm-pos-83-0\"><img decoding=\"async\" fetchpriority=\"high\" srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1330553219-hero-cbea1b.webp 900w, \/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1330553219-hero-cbea1b-2x.webp 1800w\" sizes=\"(max-width: 640px) 92vw, (max-width: 960px) 94vw, 852px\" width=\"900\" height=\"600\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1330553219-hero-cbea1b.jpg\" alt=\"Twee collega's lachen terwijl ze een idee bespreken in een zonnig kantoor\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-hero-panel is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nl-nl\/\">Home<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Artikelen<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-kicker cxm-kicker-gold cxm-oct wp-block-paragraph\">Artikelen<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-mixed\">Heldere antwoorden op <em>echte CX-vragen.<\/em><\/h1>\n\n\n<p class=\"cxm-lede wp-block-paragraph\">Artikelen over het meten, in kaart brengen, ontwerpen en sturen van customer experience, geschreven door onze trainers en gastauteurs. Ze verschijnen in het Engels, op onze internationale website.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#latest\">Lees de artikelen<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"#newsletter\">Ontvang de nieuwsbrief<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"newsletter\" class=\"wp-block-group alignfull cxm-section cxm-newsletter-band has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-newsletter is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Nieuwsbrief<\/p>\n\n\n<h2 class=\"wp-block-heading\">Praktische CX-kennis in je inbox<\/h2>\n\n\n<p class=\"cxm-muted wp-block-paragraph\">Nieuwe artikelen, onderzoek en updates over onze trainingen, geschreven door onze trainers. Je e-mailadres delen we met niemand.<\/p>\n\n<\/div>\n\n\n<!-- Hub form: newsletter. Posts JSON to the Hub (data-hub-endpoint); see README, \"What the Hub must provide\".\n     Without JavaScript the form falls back to an email to hello@cxm.academy. -->\n<div class=\"cxm-form-box\">\n<form class=\"cxm-form\" data-hub-form=\"newsletter\" data-hub-endpoint=\"https:\/\/hub.cxm.academy\/api\/forms\/newsletter\" action=\"mailto:hello@cxm.academy?subject=Newsletter%20signup\" method=\"post\" enctype=\"text\/plain\" novalidate>\n<div class=\"cxm-field\"><label for=\"cxm-nl-name\">Volledige naam<\/label><input id=\"cxm-nl-name\" name=\"name\" type=\"text\" autocomplete=\"name\" required><\/div>\n<div class=\"cxm-field\"><label for=\"cxm-nl-mail\">E-mailadres<\/label><input id=\"cxm-nl-mail\" name=\"email\" type=\"email\" autocomplete=\"email\" required><\/div>\n<button class=\"wp-element-button\" type=\"submit\">Aanmelden<\/button>\n<div class=\"cxm-hp\" aria-hidden=\"true\"><label for=\"cxm-nl-website\">Laat dit veld leeg<\/label><input id=\"cxm-nl-website\" name=\"website\" type=\"text\" tabindex=\"-1\" autocomplete=\"off\"><\/div>\n<input type=\"hidden\" name=\"consent_newsletter\" value=\"yes\" data-consent=\"newsletter\" data-consent-note=\"cxm-nl-note\">\n<p class=\"cxm-form-note\" id=\"cxm-nl-note\">Je kunt je altijd afmelden. Lees onze <a href=\"\/privacy\/\">privacyverklaring<\/a>.<\/p>\n<p class=\"cxm-form-error\" role=\"alert\" hidden>Er ging iets mis bij het versturen. Probeer het nog eens, of mail naar <a href=\"mailto:hello@cxm.academy?subject=Newsletter%20signup\">hello@cxm.academy<\/a>, dan zetten we je er zelf op.<\/p>\n<\/form>\n<div class=\"cxm-success\" role=\"status\">\n<h3>Je staat op de lijst<\/h3>\n<p>We hebben een bevestigingslink gestuurd naar <b class=\"js-email\">je inbox<\/b>. Klik erop om de nieuwsbrief te ontvangen.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"latest\" class=\"wp-block-group alignfull cxm-section cxm-latest has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Nieuw op het blog<\/h2>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/\">Alle artikelen<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-grid-3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">In het Engels<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/your-cx-capability-is-decaying\/\">Your CX capability is decaying<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">CX dashboards report outcomes, and outcomes move last.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/your-cx-capability-is-decaying\/\">Lees het artikel<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">In het Engels<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/automating-work-prevents-you-from-learning\/\">Automating work prevents you from learning<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">Reliance on AI tooling quietly erodes the judgment a CX team is later asked to exercise.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/automating-work-prevents-you-from-learning\/\">Lees het artikel<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">In het Engels<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/nobody-was-ever-made-customer-centric-by-downloading-a-template\/\">Nobody was ever made customer-centric by downloading a template.<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">A template earns its place when the task is known and the risk is skipping a step.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/nobody-was-ever-made-customer-centric-by-downloading-a-template\/\">Lees het artikel<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Home Artikelen Artikelen Heldere antwoorden op echte CX-vragen. Artikelen over het meten, in kaart brengen, ontwerpen en sturen van customer experience, geschreven door onze trainers en gastauteurs. Ze verschijnen in het Engels, op onze internationale website. Nieuwsbrief Praktische CX-kennis in je inbox Nieuwe artikelen, onderzoek en updates over onze trainingen, geschreven door onze trainers. Je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"blog","footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":8,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":88,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages\/8\/revisions\/88"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}