{"id":106,"date":"2026-11-01T11:50:11","date_gmt":"2026-11-01T10:50:11","guid":{"rendered":"https:\/\/www.cxm.academy\/nl-nl\/alain-thys\/"},"modified":"2026-11-01T11:50:11","modified_gmt":"2026-11-01T10:50:11","slug":"alain-thys","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nl-nl\/alain-thys\/","title":{"rendered":"Alain Thys"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nl-nl\/\">Home<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nl-nl\/faculty\/\">Onze trainers<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Alain Thys<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Trainer \u00b7 Monetizing The Experience<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Alain Thys<\/h1>\n\n\n<p class=\"cxm-v6-strap cxm-v6-sub wp-block-paragraph\">Auteur \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Don't talk about the fluffy stuff. Start speaking in financial impact.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#programs\">Bekijk zijn training<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-nl\/faculty\/\">Maak kennis met onze trainers<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.webp 1x\" width=\"800\" height=\"600\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.jpg\" alt=\"Alain Thys\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">De stelling<\/p>\n\n\n<h2 class=\"wp-block-heading\">De meeste CX-leiders zijn met de juiste dingen bezig<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Ze hebben de journey maps, de luistersystemen en de frontlineprogramma's. Wat ze niet hebben, is het gesprek dat een CFO overtuigt om er nog een jaar budget voor uit te trekken.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Alain leert je dat gesprek voeren: de taal, gedisciplineerde prognoses en het verhaal voor de directie, die samen van klantbeleving een erkende commerci\u00eble hefboom maken.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Dertig jaar in boardrooms leerde hem dat gevoelens de rekeningen niet betalen. Operations wel. En CX ook, als je die op de P&amp;L kunt zetten.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Zijn werk<\/p>\n\n\n<h2 class=\"wp-block-heading\">Een code, geen presentatie<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Alain is Customer Transformation Architect, oprichter van Transformation Architects en auteur van <em>So, You Want to Become Customer Centric<\/em> en <em>The Transformation Code<\/em>. Dat laatste boek ontcijfert de formule die het verschil maakt tussen transformaties die standhouden en transformaties die na zes maanden stilletjes doodbloeden: Story \u00d7 Resonance \u00d7 Flow.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Het is een vermenigvuldiging, geen optelsom: als ook maar \u00e9\u00e9n variabele nul wordt, stort de hele transformatie in. Daarom gebruikt hij de formule in zijn lessen als diagnose-instrument, niet als inspiratiebron.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Hij heeft dertig jaar aan de top van merken en zo'n dertig organisatietransformaties achter de rug, en be\u00efnvloedde meer dan 500.000 klanten, in branches van directe verkoop over financi\u00eble dienstverlening tot uitvaartzorg. Zijn werk ligt op het snijvlak van bedrijfsstrategie en de disciplines die de meeste strategen negeren: neurowetenschappen, narratief ontwerp, immersief theater en gedragseconomie.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"programs\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-programs-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Zijn training<\/p>\n\n\n<h2 class=\"wp-block-heading\">Klantmechanisme. Financieel mechanisme. Betrouwbaarheidsband. Op \u00e9\u00e9n pagina.<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g2 cxm-v6-fac-programs is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">CXM Skills<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.jpg\" alt=\"Een CX-businesscase op het scherm van een laptop\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Monetizing The Experience<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Van CX-activiteit naar financieel resultaat.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Zes modules die klantbeleving van een slogan naar een post op de P&amp;L brengen. Je houdt er de CX ROI Calculator en het sjabloon voor de investeringsnota aan over, met twee uitgewerkte voorbeelden.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-facts\">\n<li><strong>Een verdedigbare case:<\/strong> het klantmechanisme, het financi\u00eble mechanisme en de betrouwbaarheidsband, in een investeringsnota van \u00e9\u00e9n pagina, klaar om voor te leggen aan de CFO.<\/li>\n\n<li><strong>Klantactivatie:<\/strong> de mechanismen achter lifetime value, en de momenten waarop een CX-interventie het cijfer echt doet bewegen.<\/li>\n\n<li><strong>Risico en governance:<\/strong> de faalscenario's, de risico's voor omzet en marge, en de controles v\u00f3\u00f3r het opschalen.<\/li>\n\n<li><strong>Gedisciplineerde prognoses:<\/strong> de impact van CX in B2B, waar de omzet per account sterk uiteenloopt en de ervaring na de verkoop de extra omzet bij bestaande accounts aanjaagt.<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>De belofte van Alain:<\/strong> een verdedigbare commerci\u00eble case voor CX, in de taal die finance spreekt.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>\u20ac 495<\/strong> per persoon<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">In het Engels<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/monetizing-the-experience\/\">Lees meer<span class=\"screen-reader-text\">: Monetizing The Experience<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Monetizing the Experience gave my team the language they needed to build credibility within the organization. A customer mechanism, a financial mechanism, a confidence band: three statements that the CFO could engage with. We finally moved CX from a budget request into a strategic conversation.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Jean Felix<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Head of Digital<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Abu Dhabi Commercial Bank<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Klaar voor klantgerichte gewoontes die blijven?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Begin vandaag nog in je eigen tempo, of plan een gesprek in, dan zoeken we samen uit welk programma en welke vorm bij je organisatie passen.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-nl\/courses\/\">Bekijk onze trainingen<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Plan een gesprek in<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Home Onze trainers Alain Thys Trainer \u00b7 Monetizing The Experience Alain Thys Auteur \u00b7 Customer Transformation Architect Don't talk about the fluffy stuff. Start speaking in financial impact. De stelling De meeste CX-leiders zijn met de juiste dingen bezig Ze hebben de journey maps, de luistersystemen en de frontlineprogramma's. Wat ze niet hebben, is het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"alain-thys","footnotes":""},"class_list":["post-106","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages\/106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/media?parent=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}