{"id":103,"date":"2026-11-01T11:50:08","date_gmt":"2026-11-01T10:50:08","guid":{"rendered":"https:\/\/www.cxm.academy\/nl-nl\/faculty\/"},"modified":"2026-11-01T11:50:08","modified_gmt":"2026-11-01T10:50:08","slug":"faculty","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nl-nl\/faculty\/","title":{"rendered":"De trainers van CXM Academy"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nl-nl\/\">Home<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Onze trainers<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">De trainers van CXM Academy<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Leer customer experience zonder franje<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Alle trainers van CXM Academy kennen de operationele realiteit van hun vakgebied van binnenuit. Ze leren je niet wat zou moeten werken. Ze leren je wat ze zelf werkend kregen, in echte organisaties.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#faculty\">Maak kennis met onze trainers<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-nl\/courses\/\">Bekijk onze trainingen<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-fac-faces is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face\"><a href=\"\/nl-nl\/michel-stevens\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.webp 1x\" width=\"452\" height=\"452\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.jpg\" alt=\"Michel Stevens\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face\"><a href=\"\/nl-nl\/rasmus-houlind\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.jpg\" alt=\"Rasmus Houlind\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face\"><a href=\"\/nl-nl\/alain-thys\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.jpg\" alt=\"Alain Thys\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face cxm-if-ibd\"><a href=\"\/nl-nl\/course\/interaction-by-design\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.jpg\" alt=\"Dimitri Jamb\u00e9\"\/><\/a><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-local cxm-v6-teach has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Hoe onze trainers het aanpakken<\/p>\n\n\n<h2 class=\"wp-block-heading\">Zo ziet leren eruit bij CXM Academy<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-points cxm-v6-points-row is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">01<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Vakmensen, geen academici<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Alle trainers van CXM Academy hebben het werk lang genoeg zelf in organisaties gedaan om te weten welke delen van het leerboek het eerst sneuvelen.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">02<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">E\u00e9n vak, grondig onderwezen<\/h3>\n\n\n<p class=\"wp-block-paragraph\">De trainers van CXM Academy staan elk voor \u00e9\u00e9n vak. Ze verdienen het recht om het te onderwijzen, omdat ze het werk keer op keer zelf hebben gedaan.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">03<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Werkinstrumenten, geen workshopresultaten<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Elk programma eindigt met iets wat je kunt gebruiken zodra je klaar bent: een managementtool, een businesscase, een plan.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faculty\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-list has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Maak kennis met onze trainers<\/p>\n\n\n<h2 class=\"wp-block-heading\">Vier trainers. Vier vakken waarin ze nooit half werk leveren.<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g2 cxm-v6-fac-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-nl\/michel-stevens\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.webp 1x\" width=\"452\" height=\"452\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.jpg\" alt=\"Michel Stevens\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-nl\/michel-stevens\/\">Michel Stevens<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Oprichter en directeur opleidingen<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">CXM Professional \u00b7 Customer Journey Specialist<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I don't build courses for one team. I build them for the whole organization.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Oprichter van CXM Academy. Hij bouwde de academie op vanuit de overtuiging dat je niet kunt veranderen wat klanten voelen door \u00e9\u00e9n team te trainen: je moet de hele organisatie op \u00e9\u00e9n lijn krijgen. Hij presenteert de CXM Academy Podcast en leidt CXM Professional en Customer Journey Specialist.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/nl-nl\/michel-stevens\/\">Lees meer over Michel<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-nl\/rasmus-houlind\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.jpg\" alt=\"Rasmus Houlind\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-nl\/rasmus-houlind\/\">Rasmus Houlind<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Trainer \u00b7 Personalization Playbook<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Auteur \u00b7 bedenker van de Bowtie of Personalization<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Personalization that pays, without breaking trust.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Auteur van <em>Hello, $FirstName: Profiting from Personalization<\/em> en bedenker van de Bowtie of Personalization, met twintig jaar praktijkervaring in internationale marketing. Hij leert je het kader dat het verschil maakt tussen teams die weten wat ze personaliseren en teams die alleen de tools hebben.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/nl-nl\/rasmus-houlind\/\">Lees meer over Rasmus<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-nl\/alain-thys\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.jpg\" alt=\"Alain Thys\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-nl\/alain-thys\/\">Alain Thys<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Trainer \u00b7 Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Auteur \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Don't talk about the fluffy stuff. Start speaking in financial impact.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Dertig jaar aan de top van merken en meer dan 500.000 klanten be\u00efnvloed. Oprichter van Transformation Architects en auteur van <em>The Transformation Code<\/em> en <em>So, You Want to Become Customer Centric<\/em>. Hij leert je het gesprek voeren waarmee CX uitgroeit van slogan tot post op de P&amp;L.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/nl-nl\/alain-thys\/\">Lees meer over Alain<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-nl\/course\/interaction-by-design\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.jpg\" alt=\"Dimitri Jamb\u00e9\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-nl\/course\/interaction-by-design\/\">Dimitri Jamb\u00e9<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Trainer \u00b7 Interaction by Design<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Expert in klantcontact en leren \u00b7 Zelfstandig CX-trainer<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Hij begon zo'n 20 jaar geleden met het trainen van zijn collega's in de klantenservice. Tegenwoordig is hij zelfstandig CX-consultant en -trainer, en de bedenker van Interaction by Design. Hij geeft les over het gesprek zelf: hoe een sterk gesprek klinkt, en hoe teamleiders hun mensen daar elke dag naartoe coachen.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/nl-nl\/course\/interaction-by-design\/\">Bekijk Interaction by Design<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faq\" class=\"wp-block-group alignfull cxm-section cxm-v5-page-faq has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Vragen<\/p>\n\n\n<h2 class=\"wp-block-heading\">Veelgestelde vragen<\/h2>\n\n\n<div class=\"wp-block-group cxm-faq is-layout-flow wp-block-group-is-layout-flow\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Wie geeft de trainingen?<\/summary>\n\n<p class=\"wp-block-paragraph\">Trainers die zelf nog midden in de praktijk staan. Michel Stevens, onze oprichter en directeur opleidingen, ontwikkelde CXM Foundations, CXM Professional en Customer Journey Specialist. Rasmus Houlind, auteur en bedenker van de Bowtie of Personalization, ontwikkelde The Personalization Playbook. Alain Thys, auteur en Customer Transformation Architect, ontwikkelde Monetizing The Experience. Dimitri Jamb\u00e9 ontwikkelde Interaction by Design voor de frontline.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Kunnen we een incompanytraining voor ons team boeken?<\/summary>\n\n<p class=\"wp-block-paragraph\">Ja. Een incompanytraining is klassikaal en exclusief voor jullie team, op datums in overleg. Dat kan CXM Professional zijn, een CXM Skills-training over bijvoorbeeld journey mapping of personalisatie, of een programma dat we voor jullie uitwerken. We werken aan jullie eigen cases, zodat het team oefent met situaties van zijn eigen klanten.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Klaar voor klantgerichte gewoontes die blijven?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Begin vandaag nog in je eigen tempo, of plan een gesprek in, dan zoeken we samen uit welk programma en welke vorm bij je organisatie passen.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-nl\/courses\/\">Bekijk onze trainingen<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Plan een gesprek in<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Home Onze trainers De trainers van CXM Academy Leer customer experience zonder franje Alle trainers van CXM Academy kennen de operationele realiteit van hun vakgebied van binnenuit. Ze leren je niet wat zou moeten werken. Ze leren je wat ze zelf werkend kregen, in echte organisaties. Hoe onze trainers het aanpakken Zo ziet leren eruit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"faculty","footnotes":""},"class_list":["post-103","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/pages\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nl-nl\/wp-json\/wp\/v2\/media?parent=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}