{"id":85,"date":"2026-10-29T18:08:14","date_gmt":"2026-10-29T17:08:14","guid":{"rendered":"https:\/\/new.cxm.academy\/nl-be\/guides\/"},"modified":"2026-11-01T00:35:03","modified_gmt":"2026-10-31T23:35:03","slug":"guides","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nl-be\/guides\/","title":{"rendered":"Gidsen"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nl-be\/\">Home<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Gidsen<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Gratis bibliotheek<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Gratis gidsen van onze lesgevers<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Praktische gidsen voor de moeilijkste kanten van het CX-werk: CX financieel onderbouwen, zorgen dat mensen de verandering willen en je volgende CX-functie binnenhalen.<\/p>\n\n\n<p class=\"cxm-v6-price-line wp-block-paragraph\">Gratis: laat je zakelijke e-mailadres achter en we sturen je de pdf.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#guides\">Bekijk de gidsen<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-art\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-covers.webp 1x\" width=\"1200\" height=\"1040\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-covers.png\" alt=\"Covers van de gidsen From Metrics to Money, The Will to Transform en de CX Job Interview Guide\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"guides\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-metrics.webp 1x\" width=\"1100\" height=\"857\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-metrics.png\" alt=\"Pagina&#x27;s uit From Metrics to Money\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">E-book<\/p>\n\n\n<h2 class=\"wp-block-heading\">From Metrics to Money<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">De gids voor CX-professionals om de discussie in de boardroom te winnen. Je scores zijn gestegen, en dan vraagt de CEO wat dat het bedrijf heeft opgeleverd. Deze gids geeft je de financi\u00eble argumenten, zodat klantervaring de steun krijgt die ze nodig heeft.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>De taalkloof tussen CX-scores en de vragen die de directie stelt<\/li>\n\n<li>De waarde van klantervaring voor de klant, het bedrijf en het merk<\/li>\n\n<li>Een uitgewerkte case die promoter- en detractorscores omzet in geld<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">15 pagina's.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/from-metrics-to-money-ebook\/\">Ontvang het e-book<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"the-will-to-transform\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib cxm-v6-feature-flip has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-will.webp 1x\" width=\"1100\" height=\"857\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-will.png\" alt=\"Pagina&#x27;s uit The Will to Transform\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Gids<\/p>\n\n\n<h2 class=\"wp-block-heading\">The Will to Transform<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Als medewerkers het willen, voelen klanten het. De meeste CX-transformaties richten zich op processchema's, technologie en opleiding, en zien het belangrijkste over het hoofd: de wil van de mensen die moeten veranderen.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>Waarom de meeste CX-transformaties mislukken<\/li>\n\n<li>Hoe je met een kader echte wil opbouwt bij de medewerkers in je hele organisatie<\/li>\n\n<li>Wat je meet om te weten of je vooruitgang boekt, en hoe een retailmerk dat aanpakte<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">17 pagina's.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/the-will-to-transform-ebook\/\">Ontvang de gids<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"cx-job-interview-guide\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-interview.webp 1x\" width=\"1100\" height=\"948\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-interview.png\" alt=\"Pagina&#x27;s uit de CX Job Interview Guide, Land Your CX Dream\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Gids<\/p>\n\n\n<h2 class=\"wp-block-heading\">CX Job Interview Guide<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Een draaiboek om een CX-functie binnen te halen: de principes en trends die je hoort te kennen, hoe je het bedrijf en de functie onderzoekt, en welke vragen je krijgt en hoe je ze beantwoordt.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>De kernprincipes van CX en de trends die het vakgebied vormgeven<\/li>\n\n<li>Hoe je bedrijven en functies onderzoekt voor het sollicitatiegesprek<\/li>\n\n<li>Gedragsvragen, technische vragen, scenariovragen en cultuurvragen, en hoe je ze beantwoordt<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">13 pagina's.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/interview-guide\/\">Ontvang de gids<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Home Gidsen Gratis bibliotheek Gratis gidsen van onze lesgevers Praktische gidsen voor de moeilijkste kanten van het CX-werk: CX financieel onderbouwen, zorgen dat mensen de verandering willen en je volgende CX-functie binnenhalen. Gratis: laat je zakelijke e-mailadres achter en we sturen je de pdf. E-book From Metrics to Money De gids voor CX-professionals om de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"","footnotes":""},"class_list":["post-85","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages\/85","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/comments?post=85"}],"version-history":[{"count":1,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages\/85\/revisions"}],"predecessor-version":[{"id":106,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages\/85\/revisions\/106"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/media?parent=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}