{"id":5,"date":"2026-10-15T11:54:17","date_gmt":"2026-10-15T09:54:17","guid":{"rendered":"https:\/\/new.cxm.academy\/nl-be\/home\/"},"modified":"2026-11-03T14:57:49","modified_gmt":"2026-11-03T13:57:49","slug":"home","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nl-be\/","title":{"rendered":"Home"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-full has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Maak van klant\u00adgerichtheid een gewoonte in je hele organisatie<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Het klinkt als een utopie, maar wij maken het waar. Ontdek onze opleidings- en transformatieprogramma's, onder leiding van vakmensen die het zelf al klaarspeelden bij merken als McDonald's.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#programs\">Bekijk onze programma's<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-bg\"><img decoding=\"async\" fetchpriority=\"high\" srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-office-v2-1000.webp 1000w, \/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-office-v2.webp 2000w\" sizes=\"(min-width: 961px) 68vw, 100vw\" width=\"2000\" height=\"1333\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-office-v2.jpg\" alt=\"Een team in gesprek rond een statafel in een glazen vergaderruimte, terwijl collega&#x27;s voorbijlopen\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-announce cxm-if-ibd has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:24px;padding-bottom:0\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-webinar cxm-v6-ibd-banner is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-new wp-block-paragraph\">Nieuw programma<\/p>\n\n\n<p class=\"cxm-v6-webinar-text wp-block-paragraph\"><strong>Interaction by Design.<\/strong> Lever een klantendienst van wereldklasse.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/nl-be\/course\/interaction-by-design\/\">Ontdek het programma<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-clients has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-count wp-block-paragraph\"><strong>14.500<\/strong> gevolgde opleidingen, bij organisaties als<\/p>\n\n\n<div class=\"cxm-v6-marquee\" tabindex=\"0\" role=\"region\" aria-label=\"Klantlogo&#x27;s\">\n<div class=\"cxm-v6-track\"><ul class=\"cxm-v6-set\"><li class=\"cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.png\" alt=\"McDonald's\" width=\"42\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-engie\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.png\" alt=\"ENGIE\" width=\"87\" height=\"31\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.png\" alt=\"Mercedes-Benz\" width=\"150\" height=\"38\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-booking-com\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.png\" alt=\"Booking.com\" width=\"119\" height=\"20\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bmw\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.png\" alt=\"BMW\" width=\"37\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-allianz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.png\" alt=\"Allianz\" width=\"106\" height=\"27\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-essent\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.png\" alt=\"Essent\" width=\"98\" height=\"22\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-sky\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.png\" alt=\"Sky\" width=\"55\" height=\"34\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-liberty-global\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.png\" alt=\"Liberty Global\" width=\"48\" height=\"54\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-adcb\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.png\" alt=\"ADCB\" width=\"104\" height=\"32\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bdo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.png\" alt=\"BDO\" width=\"73\" height=\"28\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bi-norwegian-business-school\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.png\" alt=\"BI Norwegian Business School\" width=\"40\" height=\"40\" loading=\"lazy\" decoding=\"async\"\/><\/li><\/ul><ul class=\"cxm-v6-set cxm-v6-dup\" aria-hidden=\"true\"><li class=\"cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.png\" alt=\"\" width=\"42\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-engie\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.png\" alt=\"\" width=\"87\" height=\"31\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.png\" alt=\"\" width=\"150\" height=\"38\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-booking-com\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.png\" alt=\"\" width=\"119\" height=\"20\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bmw\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.png\" alt=\"\" width=\"37\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-allianz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.png\" alt=\"\" width=\"106\" height=\"27\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-essent\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.png\" alt=\"\" width=\"98\" height=\"22\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-sky\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.png\" alt=\"\" width=\"55\" height=\"34\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-liberty-global\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.png\" alt=\"\" width=\"48\" height=\"54\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-adcb\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.png\" alt=\"\" width=\"104\" height=\"32\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bdo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.png\" alt=\"\" width=\"73\" height=\"28\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bi-norwegian-business-school\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.png\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\" decoding=\"async\"\/><\/li><\/ul><\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-outcomes has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-box is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">01<\/p>\n\n\n<p class=\"cxm-v6-outcome wp-block-paragraph\">Bouw een cultuur die volledig om de klant draait<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">02<\/p>\n\n\n<p class=\"cxm-v6-outcome wp-block-paragraph\">Bied wereldwijd een consistente klantervaring<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">03<\/p>\n\n\n<p class=\"cxm-v6-outcome wp-block-paragraph\">Investeer in rendabele CX-initiatieven<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"programs\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-programs-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Onze opleidings- en transformatie\u00adprogramma's<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 cxm-v6-programs is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Voor CX-professionals<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-professional.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-professional.jpg\" alt=\"Een glimlachende CX-manager tijdens een les van CXM Professional\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">CXM Professional<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Een NPS-doelstelling, klanten die afhaken of een customer journey die klacht na klacht oplevert? Je leert de oorzaak vinden, het budget binnenhalen om het op te lossen en ervoor zorgen dat de betrokken teams dezelfde urgentie voelen als jij.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Voor wie:<\/strong> CX-managers, journey owners, procesingenieurs, product owners en analisten die verantwoordelijk zijn voor CX-resultaten, maar afhangen van andere teams.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>\u20ac 495<\/strong> per persoon, op je eigen tempo<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Klassikaal<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">In het Engels<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-be\/course\/cxm-professional-eng\/\">Lees meer<span class=\"screen-reader-text\">: CXM Professional<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-featured is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag cxm-v6-tag-solid cxm-v6-tag-star wp-block-paragraph\">Bestseller<\/p>\n\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Afdelingsoverschrijdend<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-foundations.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-foundations.jpg\" alt=\"Collega&#x27;s van verschillende afdelingen werken samen aan een CX-oefening\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">CXM Foundations<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Moet de klantervaring overal dezelfde standaard halen, in regio's, talen en teams die het elk op hun eigen manier doen? Bouw in elk deel van je organisatie een gedeeld begrip van CX op, van financi\u00ebn en product tot in het directiecomit\u00e9.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Voor wie:<\/strong> CX-managers in organisaties die wereldwijd of in meerdere regio's actief zijn en \u00e9\u00e9n consistente standaard voor de klantervaring nodig hebben, over talen, culturen en tijdzones heen<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><a href=\"\/nl-be\/courses-teams\/#quote\">Vraag een offerte aan<\/a>, met volumekorting<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Klassikaal<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-be\/course\/cxm-foundations-be-nl\/\">Lees meer<span class=\"screen-reader-text\">: CXM Foundations<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Frontlinemedewerkers<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-ibd.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-ibd.jpg\" alt=\"Dimitri Jamb\u00e9 coacht een frontlineteam\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Interaction by Design<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Zorg dat elke vestiging consequent uitstekende service levert: je frontline, je leidinggevenden en je directie werken volgens \u00e9\u00e9n duidelijke standaard.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Voor wie:<\/strong> Organisaties met een klantenstrategie en een serviceambitie die ze willen omzetten in \u00e9\u00e9n werkwijze die iedereen volgt.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>Offerte op maat<\/strong> transformatieprogramma, afgestemd op je organisatie<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Klassikaal<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-be\/course\/interaction-by-design\/\">Lees meer<span class=\"screen-reader-text\">: Interaction by Design<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-webinar cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-new wp-block-paragraph\">Gratis live webinar \u00b7 In het Engels<\/p>\n\n\n<p class=\"cxm-v6-webinar-text wp-block-paragraph\"><strong>The Calls AI Leaves Behind<\/strong> met Bartek Lechowski en Dimitri Jamb\u00e9. Donderdag 28 januari 2027, om 10 uur CET, online.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/the-calls-ai-leaves-behind-webinar\/\">Bekijk het webinar<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-divider is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-divider-label wp-block-paragraph\">CXM Skills<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g4 cxm-v6-skills is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-skill is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Voor CX-professionals<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-journey.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-journey.jpg\" alt=\"Een deelnemer werkt aan een customer journey map aan de muur\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Skills<\/p>\n\n\n<h3 class=\"wp-block-heading\">Journey mapping<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Customer Journey Specialist \u00b7 Michel Stevens<\/p>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Leer journey mapping die tot actie leidt: maak van klantinzichten een veranderverhaal, cre\u00eber draagvlak bij stakeholders en zorg voor echte impact.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Voor wie:<\/strong> Journey owners en professionals in process excellence en CX die journeys in hun eigen organisatie in kaart moeten brengen, analyseren en verbeteren.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>\u20ac 495<\/strong> per persoon<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Klassikaal<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">In het Engels<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/customer-journey-specialist-eng\/\">Lees meer<span class=\"screen-reader-text\">: Customer Journey Specialist<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-skill is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Voor CX-professionals<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.jpg\" alt=\"Een CX-businesscase op het scherm van een laptop\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Skills<\/p>\n\n\n<h3 class=\"wp-block-heading\">Een businesscase opstellen<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Monetizing The Experience \u00b7 Alain Thys<\/p>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Stel een businesscase voor CX op die de taal van finance spreekt en je initiatief erdoor krijgt.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Voor wie:<\/strong> CX-professionals en transformatieleiders die budget en draagvlak nodig hebben voor hun CX-initiatieven.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>\u20ac 495<\/strong> per persoon<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">In het Engels<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/monetizing-the-experience\/\">Lees meer<span class=\"screen-reader-text\">: Monetizing The Experience<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons cxm-v6-center is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline cxm-arrow is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-be\/courses\/\">Ontdek al onze programma's<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"about\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-philosophy has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Onze filosofie<\/p>\n\n\n<h2 class=\"wp-block-heading\">Wie werkt, is een micro-CX-leider<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Wij geloven dat CX een zaak van iedereen is. Ja, we weten hoe dat klinkt. Als een utopie. Een mooi idee dat nooit werkelijkheid wordt.<\/p>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Maar we weten dat het kan, want we hebben het waargemaakt bij McDonald's en andere merken. En we hebben geleerd dat er drie dingen nodig zijn om van CX een zaak van iedereen te maken: het moet rendabel, praktisch en haalbaar zijn.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-box cxm-v6-white is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">01<\/p>\n\n\n<h3 class=\"wp-block-heading\">Rendabel<\/h3>\n\n\n<p class=\"cxm-v6-strap wp-block-paragraph\">Zodat het management erachter staat.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Klanten blij maken is mooi. Maar het houdt pas stand als het bedrijf er ook van groeit. Onze vakmensen brengen je het vak bij, en ook de commerci\u00eble blik die erachter zit.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box cxm-v6-white is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">02<\/p>\n\n\n<h3 class=\"wp-block-heading\">Praktisch<\/h3>\n\n\n<p class=\"cxm-v6-strap wp-block-paragraph\">Zodat mensen weten hoe ze het moeten aanpakken.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Praktisch betekent dat je het gemakkelijk kan toepassen in je eigen context. Je sector. Je job. Je cultuur. Al onze programma's zijn daarvoor gemaakt.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box cxm-v6-white is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">03<\/p>\n\n\n<h3 class=\"wp-block-heading\">Haalbaar<\/h3>\n\n\n<p class=\"cxm-v6-strap wp-block-paragraph\">Zodat mensen het ook echt kunnen.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Zelfs een sterke opleiding kan stranden op de werkvloer. Oude processen. Tegenstrijdige doelstellingen. Regels die nee zeggen. We helpen je om ook die te veranderen, zodat mensen echt kunnen doen wat je van hen vraagt.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-sticky has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">We zorgen dat het geleerde extra goed blijft hangen<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">In de opleiding bouwen we vaardigheden en motivatie op. Daarna zorgen we voor kansen om het in de praktijk te brengen.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"cxm-v6-media cxm-v6-loop\" role=\"img\" aria-label=\"De leerlus: reflecteren, ontdekken, toepassen\">\n<svg viewBox=\"0 0 220 140\" aria-hidden=\"true\" focusable=\"false\"><defs><marker id=\"cxm-v6-ah\" viewBox=\"0 0 10 10\" refX=\"8\" refY=\"5\" markerWidth=\"7\" markerHeight=\"7\" orient=\"auto\"><path d=\"M0 0L10 5L0 10z\" fill=\"#2774AE\"\/><\/marker><\/defs><path d=\"M62 38 Q110 6 158 38\" fill=\"none\" stroke=\"#2774AE\" stroke-width=\"2.5\" marker-end=\"url(#cxm-v6-ah)\"\/><path d=\"M168 74 Q150 124 110 124\" fill=\"none\" stroke=\"#2774AE\" stroke-width=\"2.5\" marker-end=\"url(#cxm-v6-ah)\"\/><path d=\"M84 122 Q44 116 46 78\" fill=\"none\" stroke=\"#2774AE\" stroke-width=\"2.5\" marker-end=\"url(#cxm-v6-ah)\"\/><rect x=\"6\" y=\"40\" width=\"80\" height=\"32\" rx=\"16\" fill=\"#DAEBFE\"\/><text x=\"46\" y=\"61\" text-anchor=\"middle\">Reflecteren<\/text><rect x=\"134\" y=\"40\" width=\"80\" height=\"32\" rx=\"16\" fill=\"#DAEBFE\"\/><text x=\"174\" y=\"61\" text-anchor=\"middle\">Ontdekken<\/text><rect x=\"70\" y=\"106\" width=\"80\" height=\"32\" rx=\"16\" fill=\"#FFD100\"\/><text x=\"110\" y=\"127\" text-anchor=\"middle\">Toepassen<\/text><\/svg>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Leerlussen<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Mensen onthouden meer van wat ze hebben geleerd en passen het beter toe in hun dagelijkse werk.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>Zo werkt het:<\/strong> Elke module in CXM Foundations, CXM Professional en Customer Journey Specialist is interactief, zonder urenlange video's. Je reflecteert over een echte situatie, ontdekt de theorie en past ze meteen toe.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-media cxm-v6-wa is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-wa-from wp-block-paragraph\">CXM Academy \u00b7 WhatsApp<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-wa-bubble is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-wa-title wp-block-paragraph\"><strong>Dit probeer je deze week<\/strong><\/p>\n\n\n<p class=\"cxm-v6-wa-text wp-block-paragraph\">Benoem in je volgende moeilijke gesprek eerst wat de klant wil, voor je de regels uitlegt. Noteer achteraf \u00e9\u00e9n ding dat anders liep.<\/p>\n\n\n<p class=\"cxm-v6-wa-time wp-block-paragraph\">09:02<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Nudges die het geleerde levend houden<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Met onze teamprogramma's zorgen we ervoor dat je teams hun kennis toepassen in hun dagelijkse werk.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>Zo werkt het:<\/strong> Na de opleiding krijgen mensen korte nudges via e-mail, WhatsApp of Teams, telkens met een kleine opdracht om in hun eigen werk uit te proberen.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-workshop.webp 1x\" width=\"800\" height=\"500\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-workshop.jpg\" alt=\"Een team zet tijdens een workshop wat het heeft geleerd om in acties\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Activatieworkshops<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Hele teams doorlopen de opleiding in hetzelfde tempo, ook waar mensen zich tegen verandering verzetten, en houden er concrete acties voor hun eigen werk aan over.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>Zo werkt het:<\/strong> Mensen werken eerst de online modules door. Daarna volgen ze een workshop, begeleid door jou of door ons, waarin ze het geleerde omzetten in acties voor hun team.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-tiers has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Hoe meer weerstand tegen verandering, hoe meer ondersteuning we bieden<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Niet elke organisatie begint op hetzelfde punt. We stemmen de vorm van de opleiding af op de veranderbereidheid van je mensen.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tier-top is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Weinig weerstand<\/p>\n\n\n<p class=\"cxm-v6-meter\" role=\"img\" aria-label=\"Ondersteuning: \u00e9\u00e9n van drie\"><span aria-hidden=\"true\">Ondersteuning<\/span><span class=\"cxm-v6-cells\" aria-hidden=\"true\"><i class=\"is-on\"><\/i><i class=\"\"><\/i><i class=\"\"><\/i><\/span><\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Online<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Snel en met weinig inspanning, voor organisaties die al graag willen veranderen.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>Zo werkt het:<\/strong> Iedereen werkt de online modules door op eigen tempo. Mensen zijn gemotiveerd genoeg om ze zonder extra duwtje in de rug af te maken.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tier-top is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Enige weerstand<\/p>\n\n\n<p class=\"cxm-v6-meter\" role=\"img\" aria-label=\"Ondersteuning: twee van drie\"><span aria-hidden=\"true\">Ondersteuning<\/span><span class=\"cxm-v6-cells\" aria-hidden=\"true\"><i class=\"is-on\"><\/i><i class=\"is-on\"><\/i><i class=\"\"><\/i><\/span><\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Online plus activatieworkshop<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Iedereen blijft in hetzelfde tempo, en elk team zet het geleerde om in actie.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>Zo werkt het:<\/strong> Mensen doorlopen de modules online en volgen daarna een fysieke workshop, waarin ze het concreet maken voor hun eigen team.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tier-top is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Veel weerstand<\/p>\n\n\n<p class=\"cxm-v6-meter\" role=\"img\" aria-label=\"Ondersteuning: drie van drie\"><span aria-hidden=\"true\">Ondersteuning<\/span><span class=\"cxm-v6-cells\" aria-hidden=\"true\"><i class=\"is-on\"><\/i><i class=\"is-on\"><\/i><i class=\"is-on\"><\/i><\/span><\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Klassikaal<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Het sterkste draagvlak, voor organisaties die meer nodig hebben dan een duwtje in de rug.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>Zo werkt het:<\/strong> Teams leren samen in de klas en werken daarna digitaal verder. Het vraagt meer inspanning, maar is de juiste keuze als de weerstand tegen verandering groot is.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-local has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">E\u00e9n standaard voor de klantervaring, in elk land en elke vestiging<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Wat in Amsterdam werkt, werkt niet altijd in Riyad. Daarom helpen we elk team om dezelfde standaard te leveren, op een manier die past bij de lokale markt.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-local-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-example is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Voorbeeld<\/p>\n\n\n<h3 class=\"wp-block-heading\">Wat \"gemak\" betekent in een fastfoodrestaurant<\/h3>\n\n\n<div class=\"wp-block-group cxm-v6-market is-layout-flow wp-block-group-is-layout-flow\">\n\n<svg class=\"cxm-v6-flag\" viewBox=\"0 0 44 44\" width=\"44\" height=\"44\" role=\"img\" aria-label=\"Belgi\u00eb\"><rect width=\"15\" height=\"44\" fill=\"#16212B\"\/><rect x=\"15\" width=\"14\" height=\"44\" fill=\"#FFD100\"\/><rect x=\"29\" width=\"15\" height=\"44\" fill=\"#E2001A\"\/><\/svg>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Belgi\u00eb<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Het eten wordt aan tafel gebracht.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-market is-layout-flow wp-block-group-is-layout-flow\">\n\n<svg class=\"cxm-v6-flag has-line\" viewBox=\"0 0 44 44\" width=\"44\" height=\"44\" role=\"img\" aria-label=\"Bulgarije\"><rect width=\"44\" height=\"15\" fill=\"#FFFFFF\"\/><rect y=\"15\" width=\"44\" height=\"14\" fill=\"#00966E\"\/><rect y=\"29\" width=\"44\" height=\"15\" fill=\"#D62612\"\/><\/svg>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Bulgarije<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Aan de kassa bestellen en dan bediend worden.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-market is-layout-flow wp-block-group-is-layout-flow\">\n\n<svg class=\"cxm-v6-flag has-line\" viewBox=\"0 0 44 44\" width=\"44\" height=\"44\" role=\"img\" aria-label=\"Maleisi\u00eb\"><rect y=\"0.00\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"3.14\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"6.29\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"9.43\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"12.57\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"15.71\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"18.86\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"22.00\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"25.14\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"28.29\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"31.43\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"34.57\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"37.71\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"40.86\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect width=\"23\" height=\"25.14\" fill=\"#010066\"\/><circle cx=\"9.2\" cy=\"12.6\" r=\"7\" fill=\"#FFCC00\"\/><circle cx=\"10.9\" cy=\"12.6\" r=\"5.9\" fill=\"#010066\"\/><polygon points=\"17.00,8.00 17.47,10.55 19.00,8.46 18.31,10.96 20.60,9.73 18.89,11.69 21.48,11.58 19.10,12.60 21.48,13.62 18.89,13.51 20.60,15.47 18.31,14.24 19.00,16.74 17.47,14.65 17.00,17.20 16.53,14.65 15.00,16.74 15.69,14.24 13.40,15.47 15.11,13.51 12.52,13.62 14.90,12.60 12.52,11.58 15.11,11.69 13.40,9.73 15.69,10.96 15.00,8.46 16.53,10.55\" fill=\"#FFCC00\"\/><\/svg>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Maleisi\u00eb<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Verplaatsbare tafels en stoelen, zodat de hele familie samen kan zitten.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<p class=\"cxm-v6-example-end wp-block-paragraph\">Hetzelfde doel, andere verwachtingen. Onze opleiding helpt teams ontdekken wat klanten in elke markt verwachten, zodat de standaard consistent blijft waar het telt en zich aanpast waar het moet.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-points is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">01<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Leer hetzelfde concept en vertaal het naar je eigen cultuur<\/h3>\n\n\n<p class=\"wp-block-paragraph\">We leren je de universele principes achter klantbehoeften en tonen dan hoe die lokaal uitpakken. Zo levert elk team dezelfde standaard, zonder de aanpak van de ene markt te kopi\u00ebren naar de andere.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">02<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Nudges die passen bij ieders job<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Na een teamprogramma kunnen medewerkers korte nudges krijgen, geschreven voor hun eigen context (functie, cultuur, vestiging). Zo wordt de standaard toegepast in het dagelijkse werk, op een manier die past bij hun realiteit.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">03<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">CXM Foundations bestaat in zes talen<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Dezelfde opleiding, in de eigen taal van je team en met voorbeelden uit de eigen markt.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-update has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-photo-wide\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-stage.webp 1x\" width=\"1200\" height=\"800\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-stage.jpg\" alt=\"Michel Stevens, onze opleidingsdirecteur, spreekt op een podium\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Altijd up-to-date<\/p>\n\n\n<h2 class=\"wp-block-heading\">We werken onze programma's elk kwartaal bij<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Onderzoek naar klantgedrag levert nieuwe inzichten op, er komen nieuwe cases binnen en we leren van ons eigen werk bij klanten. Daarom neemt onze opleidingsdirecteur elk kwartaal de leerstof opnieuw door en werkt hij ze bij met wat nieuw is.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/why-our-courses-are-never-finished\/\">Lees hoe we onze opleidingen up-to-date houden<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"mcp\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-mcp has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-row is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-new wp-block-paragraph\">Nieuw<\/p>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">CXM MCP-connector<\/p>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Een customer journey in kaart brengen of een businesscase voor CX opstellen? Onze MCP helpt je daarbij.<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Voor ons is een opleiding pas geslaagd als mensen het geleerde op hun werk gebruiken. Afronden alleen telt niet. Daarom krijgt elke klant toegang tot onze MCP-connector, en die toegang vervalt nooit. De connector brengt de kennis uit de CXM-opleidingen naar je werk en leidt je door elke stap, precies zoals je het hebt geleerd.<\/p>\n\n\n<p class=\"cxm-v6-eyebrow cxm-v6-muted-k wp-block-paragraph\">Toepassingen<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-pills\">\n<li>Enqu\u00eates opstellen<\/li>\n\n<li>Voice of the Customer<\/li>\n\n<li>NPS of CSAT koppelen aan omzet<\/li>\n\n<li>Customer journeys in kaart brengen<\/li>\n\n<li>Een businesscase voor CX<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/cxm-academy-mcp-connector\/\">Meer informatie<span class=\"screen-reader-text\">: CXM MCP connector<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"cxm-v6-chat\" role=\"img\" aria-label=\"Voorbeeld: de CXM-connector maakt stap voor stap een customer journey map van open antwoorden uit een enqu\u00eate\">\n<div class=\"cxm-v6-chat-bar\" aria-hidden=\"true\"><span class=\"cxm-v6-chat-dots\"><i><\/i><i><\/i><i><\/i><\/span><span>AI-chat \u00b7 CXM-connector aan<\/span><\/div>\n<div class=\"cxm-v6-chat-me\" aria-hidden=\"true\">Hier zijn 400 open antwoorden uit onze onboardingenqu\u00eate. Breng de customer journey in kaart.<\/div>\n<div class=\"cxm-v6-chat-ai\" aria-hidden=\"true\">\n<span class=\"cxm-v6-chat-k\">CXM-connector \u00b7 Journey mapping \u00b7 Stap 3 van 5, In kaart brengen<\/span>\n<span class=\"cxm-v6-chat-steps\"><span class=\"is-up\">Registratie<b>+<\/b><\/span><span class=\"is-up\">Eerste aanmelding<b>+<\/b><\/span><span class=\"is-mid\">Configuratie<b>&#9660;<\/b><\/span><span class=\"is-low\">Eerste factuur<b>&#9660;&#9660;<\/b><\/span><\/span>\n<span>De eerste factuur is het dieptepunt: onverwachte kosten komen het vaakst terug. Volgende stap, Beslissen: welke oplossing doet er voor je klanten het meest toe?<\/span>\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-quotes has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Wat onze klanten zo waarderen aan ons<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow cxm-v6-muted-k wp-block-paragraph\">Zij vertrouwen op ons<\/p>\n\n\n<div class=\"wp-block-group cxm-logos cxm-logos-n5 cxm-v6-trusted is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.webp 1x\" width=\"84\" height=\"73\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.png\" alt=\"McDonald's\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.webp 1x\" width=\"300\" height=\"75\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.png\" alt=\"Mercedes-Benz\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-allianz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.webp 1x\" width=\"212\" height=\"54\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.png\" alt=\"Allianz\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-booking-com\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.webp 1x\" width=\"238\" height=\"40\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.png\" alt=\"Booking.com\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-bmw\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.webp 1x\" width=\"74\" height=\"74\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.png\" alt=\"BMW\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Professional<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">The course is for everyone who wants to understand customer behavior, develop CX as a field of expertise, or improve the culture of customer-centricity in their organization.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-camilla-norseng.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-camilla-norseng.jpg\" alt=\"Camilla Norseng\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Camilla Norseng<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Head of Customer Experience<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">ICE, Noorwegen<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Professional<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">A particular strength was the professional dive into models and methods. It gives a solid foundation for engaging management and creating organizational support for the work on customer experience. Highly recommended.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-stine-hjartved.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-stine-hjartved.jpg\" alt=\"Stine Hjartved\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Stine Hjartved<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Retail Manager Northern Europe<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">BMW, Denemarken<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">The Personalization Playbook<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I joined the masterclass wanting to sharpen my skills. I left with a framework, a new way of thinking about the customer journey, and a stronger professionalism in personalization.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.jpg\" alt=\"Elsa Fanney J\u00f3nsd\u00f3ttir\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Elsa Fanney J\u00f3nsd\u00f3ttir<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Content Manager<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Duos<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faculty\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-faculty has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Maak kennis met de experts die je opleiden<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Onze lesgevers zijn geen beroepsdocenten, maar vakmensen die zelf customer experience hebben uitgebouwd bij echte merken.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-be\/michel-stevens\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.webp 1x\" width=\"452\" height=\"452\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.jpg\" alt=\"Michel Stevens\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-be\/michel-stevens\/\">Michel Stevens<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Oprichter en opleidingsdirecteur<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">CXM Professional \u00b7 Customer Journey Specialist<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I don't build courses for one team. I build them for the whole organization.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-be\/rasmus-houlind\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.jpg\" alt=\"Rasmus Houlind\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-be\/rasmus-houlind\/\">Rasmus Houlind<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Lesgever \u00b7 Personalization Playbook<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Auteur \u00b7 bedenker van de Bowtie of Personalization<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Personalization that pays, without breaking trust.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-be\/alain-thys\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.jpg\" alt=\"Alain Thys\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-be\/alain-thys\/\">Alain Thys<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Lesgever \u00b7 Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Auteur \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Don't talk about the fluffy stuff. Start speaking in financial impact.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/nl-be\/course\/interaction-by-design\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.jpg\" alt=\"Dimitri Jamb\u00e9\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/nl-be\/course\/interaction-by-design\/\">Dimitri Jamb\u00e9<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Lesgever \u00b7 Interaction by Design<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Expert in klantcontact en leren \u00b7 Zelfstandig CX-trainer<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/the-cx-50\/\">Bekijk het volledige expertpanel<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"scan\" class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-embed-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Gratis CX-scan<\/p>\n\n\n<h2 class=\"wp-block-heading\">Waar verliest jouw organisatie de klant uit het oog?<\/h2>\n\n\n<p class=\"cxm-lede cxm-muted wp-block-paragraph\">De Customer-Centricity Gap-scan telt twaalf vragen en duurt ongeveer tien minuten. De scan meet de vier krachten die bepalen of je mensen de klant echt op de eerste plaats kunnen zetten: engagement, competentie, kansen en co\u00f6rdinatie. Je ziet je resultaat meteen, en het volledige rapport in je mailbox toont waar goede voornemens en de dagelijkse praktijk uit elkaar groeien, en welke opleiding die kloof dicht.<\/p>\n\n\n<ul class=\"wp-block-list cxm-oct-list cxm-mt\">\n<li>12 vragen, geen account nodig<\/li>\n\n<li>Je resultaat meteen op het scherm, geen e-mailadres nodig<\/li>\n\n<li>Toont welke opleiding je grootste kloof dicht<\/li>\n<\/ul>\n\n<\/div>\n\n\n<!-- CXM Hub embed: The Customer-Centricity Gap. The theme (inc\/hub.php) adds the Hub loader after this card, which fills the card body\n     with the live tool in the page's language. data-link is the Hub funnel link token (Hub admin: Lead magnets,\n     Links & embed); the body id must stay cxm-hub-gap-scan. Answers go straight into the Hub CRM; nothing is stored in WordPress.\n     Until the tool loads the body shows a skeleton; the fallback line shows only when it fails to load (theme.css, theme.js). -->\n<div class=\"cxm-embed\" data-cxm-hub-embed=\"gap-scan\" data-link=\"3jcnjxb65q\" data-style=\"flat\">\n<div class=\"cxm-embed-top\"><b>The Customer-Centricity Gap<\/b><span>12 vragen<\/span><\/div>\n<div class=\"cxm-embed-body\" id=\"cxm-hub-gap-scan\">\n<div class=\"cxm-progress\" aria-hidden=\"true\"><i><\/i><\/div>\n<h3>Twaalf vragen, ongeveer tien minuten.<\/h3>\n<p class=\"cxm-embed-fallback\">De tool wordt hier geladen vanuit de CXM Hub. Verschijnt hij niet? Mail dan naar <a href=\"mailto:hello@cxm.academy?subject=Customer-Centricity%20Gap%20scan\">hello@cxm.academy<\/a> en we sturen je de link.<\/p>\n<\/div>\n<\/div>\n<script data-lang=\"nl\" data-link=\"3jcnjxb65q\" data-style=\"flat\" data-target=\"#cxm-hub-gap-scan\" defer src=\"https:\/\/hub.cxm.academy\/embed.js\"><\/script>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faq\" class=\"wp-block-group alignfull cxm-section cxm-v5 cxm-v5-faq has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Vragen<\/p>\n\n\n<h2 class=\"wp-block-heading\">Veelgestelde vragen<\/h2>\n\n\n<div class=\"wp-block-group cxm-faq is-layout-flow wp-block-group-is-layout-flow\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Wat is CXM Academy?<\/summary>\n\n<p class=\"wp-block-paragraph\">CXM Academy leidt mensen op in customer experience management. Je leert online op je eigen tempo, in een klassikale tweedaagse of samen met je hele organisatie, van de frontline tot de boekhouding. Vakmensen en gepubliceerde auteurs schrijven onze opleidingen, en we werken ze elk kwartaal bij. CXM Academy is een merk van goCX BV, gevestigd in Belgi\u00eb. In de Noordse landen en de Golfregio geven partners onze opleidingen.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Welke opleiding past bij mij?<\/summary>\n\n<p class=\"wp-block-paragraph\">Begin bij wat je moet bereiken. CXM Professional als je het CX-programma trekt en een doelstelling moet halen. Een verdiepende opleiding als je nu \u00e9\u00e9n vaardigheid nodig hebt: Customer Journey Specialist of Monetizing The Experience. CXM Foundations als het hele bedrijf \u00e9\u00e9n gedeelde CX-taal moet spreken. Interaction by Design als je frontline betere klantgesprekken moet voeren.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Hoe werken de opleidingen? Zijn het gewoon video's?<\/summary>\n\n<p class=\"wp-block-paragraph\">Nee. Onze online opleidingen volg je op je eigen tempo, met interactieve lessen. In CXM Foundations, CXM Professional en Customer Journey Specialist begint elke les met een echte situatie: je kiest eerst zelf een antwoord, dan krijg je het kader en pas je het toe op een nieuwe case. Je oefent dus onder begeleiding, in plaats van naar een spreker te kijken. Voor teams kiezen we de vorm die bij de groep past: op eigen tempo, als workshop of volledig klassikaal.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Krijg ik een certificaat?<\/summary>\n\n<p class=\"wp-block-paragraph\">Ja. Onze online opleidingen voor individuele deelnemers en de klassikale opleiding eindigen met een examen en een certificaat. De examenvragen worden willekeurig gekozen. Je slaagt met 70% bij je eerste poging of met 80% bij je tweede. Je certificaat blijft altijd geldig, en je kan het op je LinkedIn-profiel zetten. Voor CXM Professional kies je tussen het examen en een eindproject.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>In welke talen en landen zijn jullie actief?<\/summary>\n\n<p class=\"wp-block-paragraph\">CXM Foundations bestaat in het Engels, Nederlands, Frans, Deens, Noors en Arabisch, met lokale voorbeelden. CXM Professional is Engelstalig, met een Arabische editie voor de Golfregio. Customer Journey Specialist en Monetizing The Experience zijn Engelstalig. Interaction by Design geven we in het Nederlands, Frans en Engels. Onze klassikale opleidingen vonden al plaats in Antwerpen, Oslo, Kopenhagen en Dubai, en in de Noordse landen en de Golfregio geven partners les.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Wat kosten de opleidingen, en is de btw inbegrepen?<\/summary>\n\n<p class=\"wp-block-paragraph\">CXM Professional, Customer Journey Specialist en Monetizing The Experience kosten elk \u20ac 495. De klassikale tweedaagse CXM Professional Classroom kost vanaf \u20ac 1.250 excl. btw per deelnemer, examen en certificaat inbegrepen. Op elke sessiepagina staat de prijs van die sessie. Alle prijzen zijn exclusief btw. Particulieren in de EU betalen daar 21% Belgische btw bovenop, dus \u20ac 495 wordt \u20ac 598,95. Koop je voor een bedrijf? Dan sturen we een factuur op naam van je bedrijf, met je btw-nummer. Voor CXM Foundations en Interaction by Design krijgt elke organisatie een prijs op maat: vraag een offerte aan.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Klaar voor klantgerichte gewoontes die blijven?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Begin vandaag nog op je eigen tempo, of plan een gesprek en we zoeken samen uit welk programma en welke vorm bij je organisatie passen.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nl-be\/courses\/\">Bekijk onze opleidingen<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Plan een gesprek<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Maak van klant\u00adgerichtheid een gewoonte in je hele organisatie Het klinkt als een utopie, maar wij maken het waar. Ontdek onze opleidings- en transformatieprogramma's, onder leiding van vakmensen die het zelf al klaarspeelden bij merken als McDonald's. Nieuw programma Interaction by Design. Lever een klantendienst van wereldklasse. Ontdek het programma 14.500 gevolgde opleidingen, bij organisaties [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cxm_tkey":"home","footnotes":""},"class_list":["post-5","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":20,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":118,"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/pages\/5\/revisions\/118"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nl-be\/wp-json\/wp\/v2\/media?parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}