{"id":82,"date":"2026-10-29T18:08:45","date_gmt":"2026-10-29T17:08:45","guid":{"rendered":"https:\/\/new.cxm.academy\/nb-no\/guides\/"},"modified":"2026-11-01T00:48:56","modified_gmt":"2026-10-31T23:48:56","slug":"guides","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nb-no\/guides\/","title":{"rendered":"Guider"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nb-no\/\">Forside<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Guider<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Gratis bibliotek<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Gratis guider fra fagstaben v\u00e5r<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Praktiske guider til de vanskeligste delene av CX-arbeidet: \u00e5 vise den \u00f8konomiske verdien, \u00e5 f\u00e5 folk til \u00e5 \u00f8nske endringen og \u00e5 f\u00e5 din neste CX-jobb.<\/p>\n\n\n<p class=\"cxm-v6-price-line wp-block-paragraph\">Gratis: legg igjen e-postadressen din p\u00e5 jobben, s\u00e5 sender vi deg PDF-en.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#guides\">Se guidene<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-art\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-covers.webp 1x\" width=\"1200\" height=\"1040\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-covers.png\" alt=\"Forsidene til guidene From Metrics to Money, The Will to Transform og CX Job Interview Guide\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"guides\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-metrics.webp 1x\" width=\"1100\" height=\"857\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-metrics.png\" alt=\"Sider fra From Metrics to Money\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">E-bok<\/p>\n\n\n<h2 class=\"wp-block-heading\">From Metrics to Money<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">En guide for CX-fagfolk som vil vinne kampene i styrerommet. Tallene dine har g\u00e5tt opp, og s\u00e5 sp\u00f8r toppsjefen hva det har gitt selskapet. Denne guiden gir deg de \u00f8konomiske argumentene, slik at kundeopplevelsen f\u00e5r den st\u00f8tten den trenger.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>Spr\u00e5kgapet mellom CX-m\u00e5linger og sp\u00f8rsm\u00e5lene toppledelsen stiller<\/li>\n\n<li>Verdien av kundeopplevelse for kunden, virksomheten og merkevaren<\/li>\n\n<li>Et gjennomregnet eksempel som omsetter promot\u00f8rer og kritikere til kroner og \u00f8re<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">15 sider.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/from-metrics-to-money-ebook\/\">F\u00e5 e-boken<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"the-will-to-transform\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib cxm-v6-feature-flip has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-will.webp 1x\" width=\"1100\" height=\"857\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-will.png\" alt=\"Sider fra The Will to Transform\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Guide<\/p>\n\n\n<h2 class=\"wp-block-heading\">The Will to Transform<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">N\u00e5r de ansatte vil det, merker kundene det. De fleste CX-transformasjoner handler om prosesskart, teknologi og oppl\u00e6ring, og overser det viktigste: viljen hos dem som m\u00e5 endre seg.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>Hvorfor de fleste CX-transformasjoner mislykkes<\/li>\n\n<li>Hvordan du bygger ekte vilje blant de ansatte i hele organisasjonen din, med et rammeverk<\/li>\n\n<li>Hva du b\u00f8r m\u00e5le for \u00e5 vite at du gj\u00f8r fremskritt, og hvordan en merkevare i detaljhandelen gjorde det<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">17 sider.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/the-will-to-transform-ebook\/\">F\u00e5 guiden<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"cx-job-interview-guide\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-interview.webp 1x\" width=\"1100\" height=\"948\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-interview.png\" alt=\"Sider fra CX Job Interview Guide, Land Your CX Dream\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Guide<\/p>\n\n\n<h2 class=\"wp-block-heading\">CX Job Interview Guide<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">En h\u00e5ndbok for deg som vil ha en CX-jobb: prinsippene og trendene du forventes \u00e5 kjenne, hvordan du unders\u00f8ker selskapet og rollen, og sp\u00f8rsm\u00e5lene du vil f\u00e5, med r\u00e5d om hvordan du svarer p\u00e5 dem.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>De grunnleggende prinsippene i CX og trendene som former fagfeltet<\/li>\n\n<li>Hvordan du unders\u00f8ker selskaper og roller f\u00f8r intervjuet<\/li>\n\n<li>Sp\u00f8rsm\u00e5l om atferd, fag, scenarioer og kultur, og hvordan du svarer p\u00e5 dem<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">13 sider.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/interview-guide\/\">F\u00e5 guiden<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Forside Guider Gratis bibliotek Gratis guider fra fagstaben v\u00e5r Praktiske guider til de vanskeligste delene av CX-arbeidet: \u00e5 vise den \u00f8konomiske verdien, \u00e5 f\u00e5 folk til \u00e5 \u00f8nske endringen og \u00e5 f\u00e5 din neste CX-jobb. Gratis: legg igjen e-postadressen din p\u00e5 jobben, s\u00e5 sender vi deg PDF-en. E-bok From Metrics to Money En guide for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"","footnotes":""},"class_list":["post-82","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":1,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages\/82\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages\/82\/revisions\/103"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/media?parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}