{"id":111,"date":"2026-11-01T11:58:01","date_gmt":"2026-11-01T10:58:01","guid":{"rendered":"https:\/\/www.cxm.academy\/nb-no\/alain-thys\/"},"modified":"2026-11-01T11:58:01","modified_gmt":"2026-11-01T10:58:01","slug":"alain-thys","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nb-no\/alain-thys\/","title":{"rendered":"Alain Thys"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nb-no\/\">Forside<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nb-no\/faculty\/\">V\u00e5re kursholdere<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Alain Thys<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Kursholder \u00b7 Monetizing The Experience<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Alain Thys<\/h1>\n\n\n<p class=\"cxm-v6-strap cxm-v6-sub wp-block-paragraph\">Forfatter \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Ikke snakk om de myke verdiene. Begynn \u00e5 snakke om \u00f8konomisk effekt.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#programs\">Se kurset hans<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nb-no\/faculty\/\">M\u00f8t kursholderne<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.webp 1x\" width=\"800\" height=\"600\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.jpg\" alt=\"Alain Thys\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Grunntanken<\/p>\n\n\n<h2 class=\"wp-block-heading\">De fleste CX-ledere gj\u00f8r de riktige tingene<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">De har kundereisekartene, systemene for \u00e5 lytte til kundene og programmene for f\u00f8rstelinjen. Det de mangler, er samtalen som f\u00e5r en \u00f8konomidirekt\u00f8r til \u00e5 finansiere arbeidet ett \u00e5r til.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Alain underviser i nettopp den samtalen: spr\u00e5ket, prognosedisiplinen og fortellingen for toppledelsen, som til sammen gj\u00f8r kundeopplevelse til et anerkjent kommersielt virkemiddel.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Tre ti\u00e5r i styrerommene har l\u00e6rt ham at f\u00f8lelser ikke betaler regningene. Det gj\u00f8r driften. Det gj\u00f8r ogs\u00e5 CX, n\u00e5r du kan f\u00f8re det inn i resultatregnskapet.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Arbeidet hans<\/p>\n\n\n<h2 class=\"wp-block-heading\">En kode, ikke et foilsett<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Alain er Customer Transformation Architect, grunnlegger av Transformation Architects og forfatter av <em>So, You Want to Become Customer Centric<\/em> og <em>The Transformation Code<\/em>. Sistnevnte avdekker formelen som skiller transformasjoner som varer, fra dem som stille og rolig ebber ut etter seks m\u00e5neder: Story \u00d7 Resonance \u00d7 Flow.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Det er et gangestykke, ikke et plusstykke: hvis bare \u00e9n variabel blir null, faller hele transformasjonen sammen. Derfor underviser han i formelen som et diagnoseverkt\u00f8y, ikke som inspirasjon.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Han har tretti \u00e5r i toppledelsen hos merkevarer bak seg, har p\u00e5virket mer enn 500\u00a0000 kunder og har v\u00e6rt med p\u00e5 rundt tretti organisasjonstransformasjoner, i bransjer fra direktesalg og finanstjenester til begravelsestjenester. Arbeidet hans ligger i skj\u00e6ringspunktet mellom forretningsstrategi og fagfeltene de fleste strateger overser: nevrovitenskap, narrativ design, immersivt teater og atferds\u00f8konomi.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"programs\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-programs-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Kurset hans<\/p>\n\n\n<h2 class=\"wp-block-heading\">Kundemekanisme. \u00d8konomisk mekanisme. Konfidensb\u00e5nd. P\u00e5 \u00e9n side.<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g2 cxm-v6-fac-programs is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">CXM Skills<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.jpg\" alt=\"En business case for CX, \u00e5pen p\u00e5 en b\u00e6rbar PC\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Monetizing The Experience<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Fra CX-aktivitet til \u00f8konomisk resultat.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Seks moduler som flytter kundeopplevelse fra et slagord til en linje i resultatregnskapet. Du f\u00e5r beholde CX ROI Calculator og malen for investeringsnotatet, med to ferdig utfylte eksempler.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-facts\">\n<li><strong>En holdbar begrunnelse:<\/strong> kundemekanismen, den \u00f8konomiske mekanismen og konfidensb\u00e5ndet, i et investeringsnotat p\u00e5 \u00e9n side, klart for \u00f8konomidirekt\u00f8ren.<\/li>\n\n<li><strong>Kundeaktivering:<\/strong> mekanikken bak kundens livstidsverdi, og \u00f8yeblikkene der et CX-tiltak faktisk gir utslag p\u00e5 tallene.<\/li>\n\n<li><strong>Risiko og styring:<\/strong> m\u00e5tene det kan g\u00e5 galt p\u00e5, risikoen knyttet til omsetning og margin, og kontrollene f\u00f8r du skalerer opp.<\/li>\n\n<li><strong>Prognosedisiplin:<\/strong> effekten av CX i B2B, der omsetningen per kunde er ujevn og opplevelsen etter salget gir mersalg.<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Alains l\u00f8fte:<\/strong> en holdbar forretningsmessig begrunnelse for CX, p\u00e5 \u00f8konomenes spr\u00e5k.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>EUR\u00a0495<\/strong> per person<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">P\u00e5 nett<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">P\u00e5 engelsk<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/monetizing-the-experience\/\">Les mer<span class=\"screen-reader-text\">: Monetizing The Experience<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Monetizing the Experience gave my team the language they needed to build credibility within the organization. A customer mechanism, a financial mechanism, a confidence band: three statements that the CFO could engage with. We finally moved CX from a budget request into a strategic conversation.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Jean Felix<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Head of Digital<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Abu Dhabi Commercial Bank<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Klar til \u00e5 bygge kundesentrerte vaner som varer?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Start i eget tempo i dag, eller avtal en samtale, s\u00e5 finner vi riktig niv\u00e5 og format for organisasjonen din.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nb-no\/courses\/\">Se kursene v\u00e5re<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Avtal en samtale<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Forside V\u00e5re kursholdere Alain Thys Kursholder \u00b7 Monetizing The Experience Alain Thys Forfatter \u00b7 Customer Transformation Architect Ikke snakk om de myke verdiene. Begynn \u00e5 snakke om \u00f8konomisk effekt. Grunntanken De fleste CX-ledere gj\u00f8r de riktige tingene De har kundereisekartene, systemene for \u00e5 lytte til kundene og programmene for f\u00f8rstelinjen. Det de mangler, er samtalen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"alain-thys","footnotes":""},"class_list":["post-111","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages\/111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/media?parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}