{"id":110,"date":"2026-11-01T11:58:00","date_gmt":"2026-11-01T10:58:00","guid":{"rendered":"https:\/\/www.cxm.academy\/nb-no\/rasmus-houlind\/"},"modified":"2026-11-01T11:58:00","modified_gmt":"2026-11-01T10:58:00","slug":"rasmus-houlind","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/nb-no\/rasmus-houlind\/","title":{"rendered":"Rasmus Houlind"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nb-no\/\">Forside<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/nb-no\/faculty\/\">V\u00e5re kursholdere<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Rasmus Houlind<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Kursholder \u00b7 Personalization Playbook<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Rasmus Houlind<\/h1>\n\n\n<p class=\"cxm-v6-strap cxm-v6-sub wp-block-paragraph\">Forfatter \u00b7 opphavsmann til Bowtie of Personalization<\/p>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Personalisering som l\u00f8nner seg, uten \u00e5 sette tilliten p\u00e5 spill.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nb-no\/courses-teams\/#quote\">L\u00e6r opp teamet<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nb-no\/faculty\/\">M\u00f8t kursholderne<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus.webp 1x\" width=\"900\" height=\"675\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus.jpg\" alt=\"Rasmus Houlind\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Grunntanken<\/p>\n\n\n<h2 class=\"wp-block-heading\">De fleste personaliserings\u00adprogrammer forveksler data med forst\u00e5else<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">De f\u00e5r syntaksen riktig, men bommer p\u00e5 mennesket. Rasmus underviser i disiplinen som utgj\u00f8r forskjellen: et rammeverk for \u00e5 avgj\u00f8re hvilke kundesignaler som betyr noe, hvilke \u00f8yeblikk som er verdt \u00e5 investere i, og hvor generativ KI faktisk er bedre enn et menneske som tenker seg om.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Det er forskjellen p\u00e5 en kunde som f\u00f8ler seg sett, og en kunde som f\u00f8ler seg overv\u00e5ket.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-work has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Arbeidet hans<\/p>\n\n\n<h2 class=\"wp-block-heading\">Han skrev boken. S\u00e5 skrev han KI-utgaven.<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Rasmus er forfatter av <em>Hello, $FirstName: Profiting from Personalization<\/em>, skrevet sammen med Frans Riemersma, Karsten Horsberg og Hugo Andersson, og n\u00e5 ute i en utgave om generativ KI. Den forrige boken hans, <em>Make It All About Me<\/em> (2019), la grunnlaget innen omnikanal markedsf\u00f8ring som personaliseringsarbeidet hans bygger videre p\u00e5.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Han har mer enn tjue \u00e5rs praktisk erfaring med markedsf\u00f8ring og personalisering, og han jobber hos Agillic, en nordisk plattform for markedsf\u00f8ringsautomatisering. Han er opphavsmann til Bowtie of Personalization, rammeverket han bruker til \u00e5 planlegge segmenter, budskap, sannhetens \u00f8yeblikk og innhold.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Gjennom workshopene hans har Bowtie g\u00e5tt fra \u00e5 v\u00e6re en figur i en bok til \u00e5 bli en fungerende arbeidsmetode, som brukes av team innen handel, bank, ideelle organisasjoner og abonnementstjenester i Norden, Storbritannia og andre steder.<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus-workshop.webp 1x\" width=\"1000\" height=\"750\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus-workshop.jpg\" alt=\"Personalization Cards lagt ut p\u00e5 to store Bowtie-ark under en workshop\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"teaches\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-teach has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Slik underviser han<\/p>\n\n\n<h2 class=\"wp-block-heading\">Enkelt med vilje<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Rasmus holder modellen enkel med vilje, slik at uenighetene som overrumpler de fleste personaliseringsprogrammer (\u00abvi sa begge personalisering, men mente forskjellige ting\u00bb), kan l\u00f8ses rundt et bord ved hjelp av kort, f\u00f8r det kj\u00f8pes inn noen teknologi.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-facts\">\n<li><strong>Praktisk ferdighet:<\/strong> Bowtie brukt p\u00e5 ditt eget program: segmenter, budskap, sannhetens \u00f8yeblikk, markedsf\u00f8ringsautomatisering, inbound og KI.<\/li>\n\n<li><strong>En personaliseringsplan:<\/strong> hva du skal beholde, hva du skal fase ut, og hvor KI endrer regnestykket.<\/li>\n\n<li><strong>Skarpere d\u00f8mmekraft:<\/strong> overpersonalisering, underpersonalisering, falske positive fra KI og punktet der tilliten stuper.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac-offer is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Bedriftsinternt kurs<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Personalisering for teamet deres<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Klasseromskurs bare for teamet deres, p\u00e5 datoer dere velger. Vi jobber med deres egne caser, slik at teamet \u00f8ver p\u00e5 sine egne kunder.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nb-no\/courses-teams\/#quote\">Be om et tilbud<\/a><\/div>\n\n<\/div>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Har du allerede The Personalization Playbook? Tilgangen din utl\u00f8per ikke: <a href=\"https:\/\/learn.cxm.academy\/\">logg inn p\u00e5 learn.cxm.academy<\/a>.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-words has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Med egne ord<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Samtalen om personalisering er ikke den samme i 2026 som for tre \u00e5r siden. Generativ KI har skrevet om kostnadskurven, og mange programmer som virket avanserte i fjor, ser n\u00e5 skj\u00f8re ut. Teamene som vinner, er ikke de som har flest verkt\u00f8y. Det er de som har det tydeligste rammeverket for hvilke kundesignaler som betyr noe, hvilke \u00f8yeblikk som er verdt \u00e5 investere i, og hvor KI faktisk er bedre enn et menneske som tenker seg om.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\"><strong>Rasmus Houlind<\/strong>, forfatter av <em>Hello, $FirstName<\/em><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">The Personalization Playbook<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I joined the masterclass wanting to sharpen my skills. I left with a framework, a new way of thinking about the customer journey, and a stronger professionalism in personalization.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.jpg\" alt=\"Elsa Fanney J\u00f3nsd\u00f3ttir\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Elsa Fanney J\u00f3nsd\u00f3ttir<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Content Manager<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Duos<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Klar til \u00e5 bygge kundesentrerte vaner som varer?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Start i eget tempo i dag, eller avtal en samtale, s\u00e5 finner vi riktig niv\u00e5 og format for organisasjonen din.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nb-no\/courses\/\">Se kursene v\u00e5re<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Avtal en samtale<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Forside V\u00e5re kursholdere Rasmus Houlind Kursholder \u00b7 Personalization Playbook Rasmus Houlind Forfatter \u00b7 opphavsmann til Bowtie of Personalization Personalisering som l\u00f8nner seg, uten \u00e5 sette tilliten p\u00e5 spill. Grunntanken De fleste personaliserings\u00adprogrammer forveksler data med forst\u00e5else De f\u00e5r syntaksen riktig, men bommer p\u00e5 mennesket. Rasmus underviser i disiplinen som utgj\u00f8r forskjellen: et rammeverk for \u00e5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"rasmus-houlind","footnotes":""},"class_list":["post-110","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/pages\/110\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/nb-no\/wp-json\/wp\/v2\/media?parent=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}