{"id":8,"date":"2026-10-15T11:54:22","date_gmt":"2026-10-15T09:54:22","guid":{"rendered":"https:\/\/new.cxm.academy\/fr-fr\/blog\/"},"modified":"2026-10-31T15:08:43","modified_gmt":"2026-10-31T14:08:43","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/fr-fr\/blog\/","title":{"rendered":"Articles"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-hero cxm-hero-page has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-hero-media cxm-pos-83-0\"><img decoding=\"async\" fetchpriority=\"high\" srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1330553219-hero-cbea1b.webp 900w, \/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1330553219-hero-cbea1b-2x.webp 1800w\" sizes=\"(max-width: 640px) 92vw, (max-width: 960px) 94vw, 852px\" width=\"900\" height=\"600\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1330553219-hero-cbea1b.jpg\" alt=\"Deux coll\u00e8gues rient en discutant d'une id\u00e9e dans un bureau ensoleill\u00e9\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-hero-panel is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/fr-fr\/\">Accueil<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Articles<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-kicker cxm-kicker-gold cxm-oct wp-block-paragraph\">Articles<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-mixed\">Des r\u00e9ponses claires <em>aux vraies questions de CX.<\/em><\/h1>\n\n\n<p class=\"cxm-lede wp-block-paragraph\">Des articles pour mesurer, cartographier, concevoir et piloter l'exp\u00e9rience client, \u00e9crits par nos formateurs et nos invit\u00e9s. Ils paraissent en anglais et sont r\u00e9unis sur notre site international.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#latest\">Lire les articles<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"#newsletter\">Recevoir la newsletter<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"newsletter\" class=\"wp-block-group alignfull cxm-section cxm-newsletter-band has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-newsletter is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Newsletter<\/p>\n\n\n<h2 class=\"wp-block-heading\">Des lectures CX concr\u00e8tes dans votre bo\u00eete mail<\/h2>\n\n\n<p class=\"cxm-muted wp-block-paragraph\">Nos derniers articles, nos \u00e9tudes et l'actualit\u00e9 de nos formations, r\u00e9dig\u00e9s par nos formateurs. Votre adresse n'est jamais transmise \u00e0 des tiers.<\/p>\n\n<\/div>\n\n\n<!-- Hub form: newsletter. Posts JSON to the Hub (data-hub-endpoint); see README, \"What the Hub must provide\".\n     Without JavaScript the form falls back to an email to hello@cxm.academy. -->\n<div class=\"cxm-form-box\">\n<form class=\"cxm-form\" data-hub-form=\"newsletter\" data-hub-endpoint=\"https:\/\/hub.cxm.academy\/api\/forms\/newsletter\" action=\"mailto:hello@cxm.academy?subject=Newsletter%20signup\" method=\"post\" enctype=\"text\/plain\" novalidate>\n<div class=\"cxm-field\"><label for=\"cxm-nl-name\">Pr\u00e9nom et nom<\/label><input id=\"cxm-nl-name\" name=\"name\" type=\"text\" autocomplete=\"name\" required><\/div>\n<div class=\"cxm-field\"><label for=\"cxm-nl-mail\">E-mail<\/label><input id=\"cxm-nl-mail\" name=\"email\" type=\"email\" autocomplete=\"email\" required><\/div>\n<button class=\"wp-element-button\" type=\"submit\">Je m'abonne<\/button>\n<div class=\"cxm-hp\" aria-hidden=\"true\"><label for=\"cxm-nl-website\">Laissez ce champ vide<\/label><input id=\"cxm-nl-website\" name=\"website\" type=\"text\" tabindex=\"-1\" autocomplete=\"off\"><\/div>\n<input type=\"hidden\" name=\"consent_newsletter\" value=\"yes\" data-consent=\"newsletter\" data-consent-note=\"cxm-nl-note\">\n<p class=\"cxm-form-note\" id=\"cxm-nl-note\">Vous pouvez vous d\u00e9sabonner \u00e0 tout moment. Consultez notre <a href=\"\/privacy\/\">politique de confidentialit\u00e9<\/a>.<\/p>\n<p class=\"cxm-form-error\" role=\"alert\" hidden>L'envoi n'a pas fonctionn\u00e9. R\u00e9essayez, ou \u00e9crivez \u00e0 <a href=\"mailto:hello@cxm.academy?subject=Newsletter%20signup\">hello@cxm.academy<\/a> et nous vous inscrirons manuellement.<\/p>\n<\/form>\n<div class=\"cxm-success\" role=\"status\">\n<h3>C'est not\u00e9\u00a0!<\/h3>\n<p>Nous avons envoy\u00e9 un lien de confirmation \u00e0 <b class=\"js-email\">votre adresse e-mail<\/b>. Cliquez dessus pour commencer \u00e0 recevoir la newsletter.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"latest\" class=\"wp-block-group alignfull cxm-section cxm-latest has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Les derniers articles du blog<\/h2>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/\">Tous les articles<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-grid-3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">En anglais<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/your-cx-capability-is-decaying\/\">Your CX capability is decaying<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">CX dashboards report outcomes, and outcomes move last.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/your-cx-capability-is-decaying\/\">Lire l'article<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">En anglais<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/automating-work-prevents-you-from-learning\/\">Automating work prevents you from learning<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">Reliance on AI tooling quietly erodes the judgment a CX team is later asked to exercise.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/automating-work-prevents-you-from-learning\/\">Lire l'article<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">En anglais<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/nobody-was-ever-made-customer-centric-by-downloading-a-template\/\">Nobody was ever made customer-centric by downloading a template.<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">A template earns its place when the task is known and the risk is skipping a step.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/nobody-was-ever-made-customer-centric-by-downloading-a-template\/\">Lire l'article<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Accueil Articles Articles Des r\u00e9ponses claires aux vraies questions de CX. Des articles pour mesurer, cartographier, concevoir et piloter l'exp\u00e9rience client, \u00e9crits par nos formateurs et nos invit\u00e9s. Ils paraissent en anglais et sont r\u00e9unis sur notre site international. Newsletter Des lectures CX concr\u00e8tes dans votre bo\u00eete mail Nos derniers articles, nos \u00e9tudes et l'actualit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"blog","footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":7,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":86,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/8\/revisions\/86"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}