{"id":76,"date":"2026-10-29T18:08:35","date_gmt":"2026-10-29T17:08:35","guid":{"rendered":"https:\/\/new.cxm.academy\/fr-fr\/webinars\/"},"modified":"2026-11-01T00:43:03","modified_gmt":"2026-10-31T23:43:03","slug":"webinars","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/fr-fr\/webinars\/","title":{"rendered":"Webinaires"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-full has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Biblioth\u00e8que gratuite<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Des webinaires avec des praticiens, en direct et en replay<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Des sessions gratuites en direct avec nos formateurs et nos invit\u00e9s, et des enregistrements \u00e0 regarder quand vous le souhaitez.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/the-calls-ai-leaves-behind-webinar\/\">Participer au prochain webinaire<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"#recordings\">Regarder un enregistrement<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-bg\"><img decoding=\"async\" fetchpriority=\"high\" srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-webinars-1000.webp 1000w, \/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-webinars.webp 2000w\" sizes=\"(min-width: 961px) 68vw, 100vw\" width=\"2000\" height=\"1333\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-webinars.jpg\" alt=\"Un homme sourit devant son ordinateur portable pendant une session en ligne, dans son bureau \u00e0 domicile\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"upcoming\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">\u00c0 venir<\/p>\n\n\n<h2 class=\"wp-block-heading\">Rejoignez-nous en direct<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-live is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-live-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-webinar-ai.webp 1x\" width=\"2000\" height=\"1333\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-webinar-ai.jpg\" alt=\"Deux conseillers de centre de contact, casque sur la t\u00eate, en conversation avec des clients\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">En direct, le 28 janvier 2027<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/the-calls-ai-leaves-behind-webinar\/\">The Calls AI Leaves Behind<\/a><\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Bartek Lechowski et Dimitri Jamb\u00e9 font le point sur la place r\u00e9elle de l'IA dans le service client, et sur la fa\u00e7on de concevoir les conversations qu'elle ne peut pas mener. En ligne, en anglais, gratuit.<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\"><strong>Jeudi 28 janvier 2027, de 10 h \u00e0 11 h CET.<\/strong> Anim\u00e9 par Michel Stevens.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/the-calls-ai-leaves-behind-webinar\/\">R\u00e9server ma place<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"recordings\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib-band has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Enregistrements<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u00c0 regarder quand vous voulez<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Gratuit. Laissez votre adresse e-mail professionnelle et nous vous enverrons l'enregistrement (en anglais).<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g2 cxm-v6-recs is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-rec is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-rec-tag wp-block-paragraph\">Enregistrement<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/operationalizing-customer-centricity\/\">Operationalizing Customer Centricity<\/a><\/h3>\n\n\n<p class=\"cxm-v6-small wp-block-paragraph\"><strong>Anne-Laura Janssens et Mikkel Korntved<\/strong><\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Comment ancrer l'orientation client dans vos op\u00e9rations et la traduire en r\u00e9sultats mesurables pour l'entreprise.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/operationalizing-customer-centricity\/\">Recevoir l'enregistrement<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-rec is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-rec-tag wp-block-paragraph\">Enregistrement<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/service-recovery-done-right\/\">Error Plus Fix Equals Loyalty<\/a><\/h3>\n\n\n<p class=\"cxm-v6-small wp-block-paragraph\"><strong>Michel Stevens, CXM Academy<\/strong><\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Rattraper une erreur de service\u00a0: comment une r\u00e9clamation bien trait\u00e9e se transforme en fid\u00e9lit\u00e9, et pourquoi un probl\u00e8me bien r\u00e9solu peut fid\u00e9liser davantage que l'absence de probl\u00e8me.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/service-recovery-done-right\/\">Recevoir l'enregistrement<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-rec is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-rec-tag wp-block-paragraph\">Enregistrement<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/the-cx-story-that-drives-revenue-webinar\/\">The CX Story That Drives Revenue<\/a><\/h3>\n\n\n<p class=\"cxm-v6-small wp-block-paragraph\"><strong>Anna-Maija Tanninen et Alain Thys<\/strong><\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Comment construire le r\u00e9cit interne qui emporte l'adh\u00e9sion de la direction et fait de l'exp\u00e9rience client une source de profit mesurable.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/the-cx-story-that-drives-revenue-webinar\/\">Recevoir l'enregistrement<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-rec is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-rec-tag wp-block-paragraph\">Enregistrement<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/the-personalization-playbook-webinar\/\">How to Test, Learn and Personalize at Scale<\/a><\/h3>\n\n\n<p class=\"cxm-v6-small wp-block-paragraph\"><strong>Rasmus Houlind et Dani\u00ebl Granja Baltazar<\/strong><\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Les mod\u00e8les qui expliquent comment les clients r\u00e9agissent \u00e0 la personnalisation, et un cas r\u00e9el qui montre ce qui fonctionne.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/the-personalization-playbook-webinar\/\">Recevoir l'enregistrement<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-between has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Vous pr\u00e9f\u00e9rez \u00e9couter\u00a0?<\/h3>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Le CXM Academy Podcast est gratuit et en anglais, avec des \u00e9pisodes longs et courts. From Career to Entrepreneur, avec Elles van der Vleuten, Bartek Lechowski et Anna-Maija Tanninen, fait partie de ses \u00e9pisodes.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/cxm-academy-podcasts\/\">\u00c9couter nos podcasts<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Biblioth\u00e8que gratuite Des webinaires avec des praticiens, en direct et en replay Des sessions gratuites en direct avec nos formateurs et nos invit\u00e9s, et des enregistrements \u00e0 regarder quand vous le souhaitez. \u00c0 venir Rejoignez-nous en direct En direct, le 28 janvier 2027 The Calls AI Leaves Behind Bartek Lechowski et Dimitri Jamb\u00e9 font le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"","footnotes":""},"class_list":["post-76","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":2,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/76\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/76\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/media?parent=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}