{"id":6,"date":"2026-10-15T11:54:22","date_gmt":"2026-10-15T09:54:22","guid":{"rendered":"https:\/\/new.cxm.academy\/fr-fr\/courses\/"},"modified":"2026-11-01T00:42:57","modified_gmt":"2026-10-31T23:42:57","slug":"courses","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/fr-fr\/courses\/","title":{"rendered":"Formations"},"content":{"rendered":"\n<section id=\"catalog\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-catalog-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Tous les programmes<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1 cxm-v6-h1-sm\">Trouvez le programme qui r\u00e9pond \u00e0 vos besoins<\/h1>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-catalog is-layout-flow wp-block-group-is-layout-flow\">\n\n<form class=\"cxm-v6-filters\" role=\"search\" aria-label=\"Filtrer les programmes\" data-one=\"1 programme\" data-many=\"%d programmes\">\n<div class=\"cxm-v6-search\"><label for=\"cxm-v6-q\">Recherche<\/label><input id=\"cxm-v6-q\" type=\"search\" name=\"q\" placeholder=\"Rechercher un programme\" autocomplete=\"off\"\/><\/div>\n<fieldset class=\"cxm-v6-fieldset\"><legend>Pour qui<\/legend><label class=\"cxm-v6-check\"><input type=\"checkbox\" name=\"who\" value=\"pro\"\/><span>Professionnels du CX<\/span><\/label><label class=\"cxm-v6-check\"><input type=\"checkbox\" name=\"who\" value=\"org\"\/><span>Organisations<\/span><\/label><label class=\"cxm-v6-check\"><input type=\"checkbox\" name=\"who\" value=\"front\"\/><span>\u00c9quipes en premi\u00e8re ligne<\/span><\/label><\/fieldset><fieldset class=\"cxm-v6-fieldset\"><legend>Format<\/legend><label class=\"cxm-v6-check\"><input type=\"checkbox\" name=\"format\" value=\"online\"\/><span>En ligne<\/span><\/label><label class=\"cxm-v6-check\"><input type=\"checkbox\" name=\"format\" value=\"classroom\"\/><span>En pr\u00e9sentiel<\/span><\/label><\/fieldset><fieldset class=\"cxm-v6-fieldset\"><legend>Type<\/legend><label class=\"cxm-v6-check\"><input type=\"checkbox\" name=\"type\" value=\"program\"\/><span>Programme<\/span><\/label><label class=\"cxm-v6-check\"><input type=\"checkbox\" name=\"type\" value=\"training\"\/><span>Formation<\/span><\/label><\/fieldset>\n<button class=\"cxm-v6-clear\" type=\"reset\" hidden>Effacer les filtres<\/button>\n<\/form>\n\n\n<div class=\"wp-block-group cxm-v6-results is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-count wp-block-paragraph\"><span class=\"cxm-v6-count-n\" role=\"status\">5 programmes<\/span><\/p>\n\n\n<div class=\"wp-block-group cxm-v6-cgrid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-pcard cxm-f-who-pro cxm-f-type-training cxm-f-format-online cxm-f-format-classroom is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Programme phare<\/p>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media cxm-v6-media-wide\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-professional.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-professional.jpg\" alt=\"Une responsable CX souriante pendant une session CXM Professional\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">CXM Professional<\/h2>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Trouvez la cause, obtenez le budget pour y rem\u00e9dier et mobilisez les \u00e9quipes concern\u00e9es pour passer \u00e0 l'action.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En ligne<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En pr\u00e9sentiel<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En anglais<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr-fr\/course\/cxm-professional-eng\/\">Voir le programme<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-pcard cxm-f-who-org cxm-f-type-program cxm-f-format-online cxm-f-format-classroom is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Programme phare<\/p>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media cxm-v6-media-wide\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-foundations.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-foundations.jpg\" alt=\"Des coll\u00e8gues de diff\u00e9rents services travaillent ensemble\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">CXM Foundations<\/h2>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Aidez chaque \u00e9quipe \u00e0 voir son impact sur les clients, \u00e0 en ressentir l'urgence et \u00e0 agir en cons\u00e9quence au quotidien.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En ligne<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En pr\u00e9sentiel<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr-fr\/courses-teams\/#quote\">Demander un devis<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-pcard cxm-f-who-front cxm-f-type-program cxm-f-format-classroom cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Programme phare<\/p>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media cxm-v6-media-wide\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-ibd.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-ibd.jpg\" alt=\"Dimitri Jamb\u00e9 coache une \u00e9quipe en premi\u00e8re ligne\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Interaction by Design<\/h2>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Formez vos \u00e9quipes \u00e0 enchanter les clients, \u00e0 apaiser ceux qui sont m\u00e9contents et \u00e0 transformer les r\u00e9clamations en fid\u00e9lit\u00e9.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En pr\u00e9sentiel<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr-fr\/course\/interaction-by-design\/\">Voir le programme<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-pcard cxm-f-who-pro cxm-f-type-training cxm-f-format-online cxm-f-format-classroom is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">CXM Skills<\/p>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media cxm-v6-media-wide\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-journey.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-journey.jpg\" alt=\"Un participant travaille sur une cartographie du parcours client\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Cartographier les parcours clients<\/h2>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Customer Journey Specialist \u00b7 Michel Stevens<\/p>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Cartographiez le parcours du point de vue du client et identifiez les corrections qui comptent le plus.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En ligne<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En pr\u00e9sentiel<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En anglais<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/customer-journey-specialist-eng\/\">Voir la formation<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-pcard cxm-f-who-pro cxm-f-type-training cxm-f-format-online is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">CXM Skills<\/p>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media cxm-v6-media-wide\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.jpg\" alt=\"Un business case CX ouvert sur un ordinateur portable\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Construire un business case<\/h2>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Monetizing The Experience \u00b7 Alain Thys<\/p>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Construisez un business case CX qui parle le langage de la finance et fait approuver votre initiative.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En ligne<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En anglais<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/monetizing-the-experience\/\">Voir la formation<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<p class=\"cxm-v6-none\" hidden>Aucun programme ne correspond \u00e0 ces filtres. <button class=\"cxm-v6-clear-inline\" type=\"button\">Effacer les filtres<\/button><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-readiness has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div id=\"readiness\" class=\"wp-block-group cxm-embed-wrap cxm-readiness is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">CX Readiness Assessment<\/p>\n\n\n<h2 class=\"wp-block-heading\">Vous ne savez pas par o\u00f9 commencer\u00a0?<\/h2>\n\n\n<p class=\"cxm-lede cxm-muted wp-block-paragraph\">Sept questions, en anglais, sur votre r\u00f4le, votre exp\u00e9rience et vos objectifs. Vous voyez \u00e0 l'\u00e9cran la formation qui vous convient le mieux, et nous vous l'envoyons par e-mail.<\/p>\n\n\n<ul class=\"wp-block-list cxm-oct-list cxm-mt\">\n<li>7 questions, trois \u00e0 quatre minutes<\/li>\n\n<li>Apr\u00e8s la cinqui\u00e8me question, nous vous demandons votre nom et votre adresse e-mail professionnelle<\/li>\n\n<li>Gratuit, propos\u00e9 par le CXM Hub<\/li>\n<\/ul>\n\n<\/div>\n\n\n<!-- CXM Hub embed: CX Readiness Assessment. The theme (inc\/hub.php) adds the Hub loader after this card, which fills the card body\n     with the live tool in the page's language. data-link is the Hub funnel link token (Hub admin: Lead magnets,\n     Links & embed); the body id must stay cxm-hub-readiness. Answers go straight into the Hub CRM; nothing is stored in WordPress.\n     Until the tool loads the body shows a skeleton; the fallback line shows only when it fails to load (theme.css, theme.js). -->\n<div class=\"cxm-embed\" data-cxm-hub-embed=\"readiness\" data-link=\"yx3ckyebcs\" data-style=\"flat\">\n<div class=\"cxm-embed-top\"><b>CX Readiness Assessment<\/b><span>7 questions<\/span><span class=\"cxm-embed-lang\">En anglais<\/span><\/div>\n<div class=\"cxm-embed-body\" id=\"cxm-hub-readiness\">\n<div class=\"cxm-progress\" aria-hidden=\"true\"><i><\/i><\/div>\n<h3>Sept questions, trois \u00e0 quatre minutes.<\/h3>\n<p class=\"cxm-embed-fallback\">L'outil se charge ici depuis le CXM Hub. S'il n'appara\u00eet pas, \u00e9crivez \u00e0 <a href=\"mailto:hello@cxm.academy?subject=CX%20Readiness%20Assessment\">hello@cxm.academy<\/a> et nous vous enverrons le lien.<\/p>\n<\/div>\n<\/div>\n<script data-lang=\"fr\" data-link=\"yx3ckyebcs\" data-style=\"flat\" data-target=\"#cxm-hub-readiness\" defer src=\"https:\/\/hub.cxm.academy\/embed.js\"><\/script>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Tous les programmes Trouvez le programme qui r\u00e9pond \u00e0 vos besoins Recherche Pour qui Professionnels du CXOrganisations\u00c9quipes en premi\u00e8re ligne Format En ligneEn pr\u00e9sentiel Type ProgrammeFormation Effacer les filtres 5 programmes Programme phare CXM Professional Trouvez la cause, obtenez le budget pour y rem\u00e9dier et mobilisez les \u00e9quipes concern\u00e9es pour passer \u00e0 l'action. En ligne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"courses","footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":11,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":92,"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/pages\/6\/revisions\/92"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/fr-fr\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}