{"id":106,"date":"2026-11-01T11:50:05","date_gmt":"2026-11-01T10:50:05","guid":{"rendered":"https:\/\/www.cxm.academy\/fr-be\/alain-thys\/"},"modified":"2026-11-01T11:50:05","modified_gmt":"2026-11-01T10:50:05","slug":"alain-thys","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/fr-be\/alain-thys\/","title":{"rendered":"Alain Thys"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/fr-be\/\">Accueil<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/fr-be\/faculty\/\">Nos formateurs<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Alain Thys<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Formateur \u00b7 Monetizing The Experience<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Alain Thys<\/h1>\n\n\n<p class=\"cxm-v6-strap cxm-v6-sub wp-block-paragraph\">Auteur \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Don't talk about the fluffy stuff. Start speaking in financial impact.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#programs\">Voir sa formation<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr-be\/faculty\/\">D\u00e9couvrir nos formateurs<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.webp 1x\" width=\"800\" height=\"600\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.jpg\" alt=\"Alain Thys\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Sa conviction<\/p>\n\n\n<h2 class=\"wp-block-heading\">La plupart des responsables CX font ce qu'il faut<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Ils ont les cartographies de parcours, les dispositifs d'\u00e9coute et les programmes pour les \u00e9quipes en premi\u00e8re ligne. Ce qui leur manque, c'est la conversation qui convainc un CFO d'en financer une ann\u00e9e de plus.<\/p>\n\n\n<p class=\"wp-block-paragraph\">C'est cette conversation qu'enseigne Alain\u00a0: le langage, la rigueur des pr\u00e9visions et le r\u00e9cit destin\u00e9 \u00e0 la direction qui font de l'exp\u00e9rience client un levier commercial reconnu.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Trente ans pass\u00e9s dans les comit\u00e9s de direction lui ont appris qu'on ne paie pas les factures avec des sentiments. Avec les op\u00e9rations, si. Avec le CX aussi, quand on sait l'inscrire au compte de r\u00e9sultat.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Ses travaux<\/p>\n\n\n<h2 class=\"wp-block-heading\">Un code, pas une pr\u00e9sentation<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Alain est Customer Transformation Architect, fondateur de Transformation Architects et auteur de <em>So, You Want to Become Customer Centric<\/em> et de <em>The Transformation Code<\/em>. Ce dernier d\u00e9crypte la formule qui distingue les transformations qui durent de celles qui s'\u00e9teignent sans bruit au bout de six mois\u00a0: Story \u00d7 Resonance \u00d7 Flow.<\/p>\n\n\n<p class=\"wp-block-paragraph\">C'est une multiplication, pas une addition\u00a0: si une seule variable tombe \u00e0 z\u00e9ro, c'est toute la transformation qui s'effondre. Voil\u00e0 pourquoi il l'enseigne comme un outil de diagnostic, et non comme une source d'inspiration.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Il compte trente ans \u00e0 la t\u00eate de marques, plus de 500\u00a0000 clients influenc\u00e9s et une trentaine de transformations organisationnelles \u00e0 son actif, dans des secteurs allant de la vente directe aux services fun\u00e9raires, en passant par les services financiers. Son travail se situe \u00e0 la crois\u00e9e de la strat\u00e9gie d'entreprise et des disciplines que la plupart des strat\u00e8ges ignorent\u00a0: les neurosciences, le design narratif, le th\u00e9\u00e2tre immersif et l'\u00e9conomie comportementale.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"programs\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-programs-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Sa formation<\/p>\n\n\n<h2 class=\"wp-block-heading\">M\u00e9canisme client. M\u00e9canisme financier. Fourchette de confiance. Sur une seule page.<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g2 cxm-v6-fac-programs is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">CXM Skills<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.jpg\" alt=\"Un business case CX ouvert sur un ordinateur portable\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Monetizing The Experience<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">De l'activit\u00e9 CX au r\u00e9sultat financier.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Six modules pour faire passer l'exp\u00e9rience client du slogan \u00e0 une ligne du compte de r\u00e9sultat. Vous gardez le CX ROI Calculator et le mod\u00e8le de note d'investissement, avec deux exemples d\u00e9taill\u00e9s.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-facts\">\n<li><strong>Un dossier d\u00e9fendable\u00a0:<\/strong> le m\u00e9canisme client, le m\u00e9canisme financier et la fourchette de confiance, dans une note d'investissement d'une page, pr\u00eate \u00e0 \u00eatre pr\u00e9sent\u00e9e au CFO.<\/li>\n\n<li><strong>Activation client\u00a0:<\/strong> les m\u00e9canismes de la valeur vie client, et les moments o\u00f9 une action CX fait r\u00e9ellement bouger les chiffres.<\/li>\n\n<li><strong>Risques et gouvernance\u00a0:<\/strong> les sc\u00e9narios d'\u00e9chec, les risques pour le chiffre d'affaires et la marge, et les contr\u00f4les \u00e0 pr\u00e9voir avant tout d\u00e9ploiement \u00e0 grande \u00e9chelle.<\/li>\n\n<li><strong>Rigueur des pr\u00e9visions\u00a0:<\/strong> l'impact du CX en B2B, o\u00f9 le chiffre d'affaires est in\u00e9galement r\u00e9parti entre les comptes et o\u00f9 l'exp\u00e9rience apr\u00e8s-vente g\u00e9n\u00e8re des revenus d'expansion.<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>La promesse d'Alain\u00a0:<\/strong> un business case d\u00e9fendable pour le CX, dans le langage de la finance.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>495\u00a0\u20ac<\/strong> par personne<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En ligne<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">En anglais<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/monetizing-the-experience\/\">En savoir plus<span class=\"screen-reader-text\">: Monetizing The Experience<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Monetizing the Experience gave my team the language they needed to build credibility within the organization. A customer mechanism, a financial mechanism, a confidence band: three statements that the CFO could engage with. We finally moved CX from a budget request into a strategic conversation.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Jean Felix<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Head of Digital<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Abu Dhabi Commercial Bank<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Pr\u00eat \u00e0 faire de l'orientation client une habitude qui dure\u00a0?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Commencez d\u00e8s aujourd'hui \u00e0 votre rythme, ou planifiez un \u00e9change\u00a0: nous verrons ensemble qui former, et sous quel format, selon votre organisation.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr-be\/courses\/\">Voir nos formations<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Planifier un \u00e9change<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Accueil Nos formateurs Alain Thys Formateur \u00b7 Monetizing The Experience Alain Thys Auteur \u00b7 Customer Transformation Architect Don't talk about the fluffy stuff. Start speaking in financial impact. Sa conviction La plupart des responsables CX font ce qu'il faut Ils ont les cartographies de parcours, les dispositifs d'\u00e9coute et les programmes pour les \u00e9quipes en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"alain-thys","footnotes":""},"class_list":["post-106","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/pages\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/pages\/106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/media?parent=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}