{"id":103,"date":"2026-11-01T11:50:01","date_gmt":"2026-11-01T10:50:01","guid":{"rendered":"https:\/\/www.cxm.academy\/fr-be\/faculty\/"},"modified":"2026-11-01T11:50:01","modified_gmt":"2026-11-01T10:50:01","slug":"faculty","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/fr-be\/faculty\/","title":{"rendered":"Les formateurs de CXM Academy"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/fr-be\/\">Accueil<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Nos formateurs<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Les formateurs de CXM Academy<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Formez-vous \u00e0 l'exp\u00e9rience client, sans fioritures<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Chaque formateur de CXM Academy ma\u00eetrise la r\u00e9alit\u00e9 op\u00e9rationnelle de sa sp\u00e9cialit\u00e9. Aucun n'enseigne ce qui devrait marcher. Chacun enseigne ce qu'il a fait marcher, dans de vraies organisations.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#faculty\">D\u00e9couvrir nos formateurs<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr-be\/courses\/\">Voir nos formations<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-fac-faces is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face\"><a href=\"\/fr-be\/michel-stevens\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.webp 1x\" width=\"452\" height=\"452\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.jpg\" alt=\"Michel Stevens\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face\"><a href=\"\/fr-be\/rasmus-houlind\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.jpg\" alt=\"Rasmus Houlind\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face\"><a href=\"\/fr-be\/alain-thys\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.jpg\" alt=\"Alain Thys\"\/><\/a><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-face cxm-if-ibd\"><a href=\"\/fr-be\/course\/interaction-by-design\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.jpg\" alt=\"Dimitri Jamb\u00e9\"\/><\/a><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-local cxm-v6-teach has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">La p\u00e9dagogie de nos formateurs<\/p>\n\n\n<h2 class=\"wp-block-heading\">Voici comment on apprend chez CXM Academy<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-points cxm-v6-points-row is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">01<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Des praticiens, pas des universitaires<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Tous nos formateurs ont exerc\u00e9 ce m\u00e9tier au sein d'organisations assez longtemps pour savoir ce qui, dans les manuels, c\u00e8de en premier.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">02<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Un seul sujet, enseign\u00e9 en profondeur<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Chez CXM Academy, chaque formateur se consacre \u00e0 un seul sujet. Il a gagn\u00e9 le droit de l'enseigner parce qu'il l'a fait et refait.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">03<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Des outils de travail, pas des livrables d'atelier<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Chaque programme d\u00e9bouche sur quelque chose que vous pouvez utiliser sit\u00f4t la formation termin\u00e9e\u00a0: un outil de pilotage, un business case, un plan.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faculty\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-list has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">D\u00e9couvrir nos formateurs<\/p>\n\n\n<h2 class=\"wp-block-heading\">Quatre formateurs. Quatre sujets qu'ils refusent de mal enseigner.<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g2 cxm-v6-fac-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/fr-be\/michel-stevens\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.webp 1x\" width=\"452\" height=\"452\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.jpg\" alt=\"Michel Stevens\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/fr-be\/michel-stevens\/\">Michel Stevens<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Fondateur et directeur p\u00e9dagogique<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">CXM Professional \u00b7 Customer Journey Specialist<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I don't build courses for one team. I build them for the whole organization.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Fondateur de CXM Academy. Il l'a b\u00e2tie sur la conviction qu'on ne peut pas changer ce que ressentent les clients en formant une seule \u00e9quipe\u00a0: il faut aligner toute l'organisation. Il anime le CXM Academy Podcast et dirige CXM Professional et Customer Journey Specialist.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/fr-be\/michel-stevens\/\">En savoir plus sur Michel<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/fr-be\/rasmus-houlind\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.jpg\" alt=\"Rasmus Houlind\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/fr-be\/rasmus-houlind\/\">Rasmus Houlind<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Formateur \u00b7 Personalization Playbook<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Auteur \u00b7 cr\u00e9ateur du Bowtie of Personalization<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Personalization that pays, without breaking trust.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Auteur de <em>Hello, $FirstName: Profiting from Personalization<\/em> et cr\u00e9ateur du Bowtie of Personalization, fort de vingt ans de pratique du marketing international. Il enseigne le mod\u00e8le qui distingue les \u00e9quipes qui savent ce qu'elles personnalisent de celles qui se contentent d'avoir les outils.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/fr-be\/rasmus-houlind\/\">En savoir plus sur Rasmus<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/fr-be\/alain-thys\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.jpg\" alt=\"Alain Thys\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/fr-be\/alain-thys\/\">Alain Thys<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Formateur \u00b7 Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Auteur \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Don't talk about the fluffy stuff. Start speaking in financial impact.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Trente ans \u00e0 la t\u00eate de marques et plus de 500\u00a0000 clients influenc\u00e9s. Fondateur de Transformation Architects et auteur de <em>The Transformation Code<\/em> et de <em>So, You Want to Become Customer Centric<\/em>. Il enseigne la conversation qui fait passer le CX du slogan \u00e0 une ligne du compte de r\u00e9sultat.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/fr-be\/alain-thys\/\">En savoir plus sur Alain<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/fr-be\/course\/interaction-by-design\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.jpg\" alt=\"Dimitri Jamb\u00e9\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/fr-be\/course\/interaction-by-design\/\">Dimitri Jamb\u00e9<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Formateur \u00b7 Interaction by Design<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Expert en relation client et en formation \u00b7 Formateur CX ind\u00e9pendant<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Il a commenc\u00e9 il y a une vingtaine d'ann\u00e9es en formant ses coll\u00e8gues du service client. Aujourd'hui consultant et formateur CX ind\u00e9pendant, il est le cr\u00e9ateur d'Interaction by Design. Il enseigne la conversation elle-m\u00eame\u00a0: \u00e0 quoi ressemble une excellente conversation, et comment les responsables d'\u00e9quipe coachent leurs collaborateurs, chaque jour, pour y parvenir.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/fr-be\/course\/interaction-by-design\/\">D\u00e9couvrir Interaction by Design<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faq\" class=\"wp-block-group alignfull cxm-section cxm-v5-page-faq has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Questions<\/p>\n\n\n<h2 class=\"wp-block-heading\">Questions fr\u00e9quentes<\/h2>\n\n\n<div class=\"wp-block-group cxm-faq is-layout-flow wp-block-group-is-layout-flow\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Qui sont les formateurs\u00a0?<\/summary>\n\n<p class=\"wp-block-paragraph\">Des praticiens toujours sur le terrain. Michel Stevens, notre fondateur et directeur p\u00e9dagogique, a con\u00e7u CXM Foundations, CXM Professional et Customer Journey Specialist. The Personalization Playbook est l'\u0153uvre de Rasmus Houlind, auteur et cr\u00e9ateur du Bowtie of Personalization. Monetizing The Experience est l'\u0153uvre d'Alain Thys, auteur et Customer Transformation Architect. Dimitri Jamb\u00e9 a con\u00e7u Interaction by Design pour les \u00e9quipes en premi\u00e8re ligne.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Pouvons-nous r\u00e9server une formation pour notre \u00e9quipe uniquement\u00a0?<\/summary>\n\n<p class=\"wp-block-paragraph\">Oui. La formation intra-entreprise, c'est une formation en pr\u00e9sentiel r\u00e9serv\u00e9e \u00e0 votre \u00e9quipe, aux dates de votre choix\u00a0: CXM Professional, une formation CXM Skills (cartographie des parcours clients ou personnalisation, par exemple) ou un programme con\u00e7u pour vous. Nous travaillons sur vos cas r\u00e9els, pour que l'\u00e9quipe s'exerce sur ses propres clients.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Pr\u00eat \u00e0 faire de l'orientation client une habitude qui dure\u00a0?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Commencez d\u00e8s aujourd'hui \u00e0 votre rythme, ou planifiez un \u00e9change\u00a0: nous verrons ensemble qui former, et sous quel format, selon votre organisation.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr-be\/courses\/\">Voir nos formations<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Planifier un \u00e9change<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Accueil Nos formateurs Les formateurs de CXM Academy Formez-vous \u00e0 l'exp\u00e9rience client, sans fioritures Chaque formateur de CXM Academy ma\u00eetrise la r\u00e9alit\u00e9 op\u00e9rationnelle de sa sp\u00e9cialit\u00e9. Aucun n'enseigne ce qui devrait marcher. Chacun enseigne ce qu'il a fait marcher, dans de vraies organisations. La p\u00e9dagogie de nos formateurs Voici comment on apprend chez CXM Academy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"faculty","footnotes":""},"class_list":["post-103","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/pages\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/pages\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/fr-be\/wp-json\/wp\/v2\/media?parent=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}