{"id":98,"date":"2026-10-29T18:09:03","date_gmt":"2026-10-29T17:09:03","guid":{"rendered":"https:\/\/new.cxm.academy\/en-ae\/guides\/"},"modified":"2026-11-01T01:00:17","modified_gmt":"2026-11-01T00:00:17","slug":"guides","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/en-ae\/guides\/","title":{"rendered":"Guides"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en-ae\/\">Home<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Guides<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Free library<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Free guides from our faculty<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Practical guides for the hardest parts of CX work: making the financial case, getting people to want the change, and landing your next CX job.<\/p>\n\n\n<p class=\"cxm-v6-price-line wp-block-paragraph\">Free: leave your work email and we send you the PDF.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#guides\">See the guides<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-art\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-covers.webp 1x\" width=\"1200\" height=\"1040\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-covers.png\" alt=\"Covers of the guides From Metrics to Money, The Will to Transform and the CX Job Interview Guide\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"guides\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-metrics.webp 1x\" width=\"1100\" height=\"857\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-metrics.png\" alt=\"Pages from From Metrics to Money\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Ebook<\/p>\n\n\n<h2 class=\"wp-block-heading\">From Metrics to Money<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">The CX professional's guide to winning boardroom battles. Your scores went up, and then the CEO asks what it made the company. This guide gives you the financial arguments, so customer experience gets the backing it needs.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>The language gap between CX scores and the questions executives ask<\/li>\n\n<li>The value of customer experience for the customer, the business and the brand<\/li>\n\n<li>A worked case that turns promoter and detractor scores into money<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">15 pages.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/from-metrics-to-money-ebook\/\">Get the ebook<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"the-will-to-transform\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib cxm-v6-feature-flip has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-will.webp 1x\" width=\"1100\" height=\"857\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-will.png\" alt=\"Pages from The Will to Transform\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Guide<\/p>\n\n\n<h2 class=\"wp-block-heading\">The Will to Transform<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">When employees want it, customers feel it. Most CX transformations focus on process maps, technology and training, and miss the most important thing: the will of the people who have to change.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>Why most CX transformations fail<\/li>\n\n<li>How to build genuine employee will across your organization, with a framework<\/li>\n\n<li>What to measure to know you are making progress, and how a retail brand did it<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">17 pages.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/the-will-to-transform-ebook\/\">Get the guide<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"cx-job-interview-guide\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-lib has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-feature-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-inside\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-interview.webp 1x\" width=\"1100\" height=\"948\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-guide-interview.png\" alt=\"Pages from the CX Job Interview Guide, Land Your CX Dream\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-feature-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Guide<\/p>\n\n\n<h2 class=\"wp-block-heading\">CX Job Interview Guide<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">A playbook for landing a CX job: the principles and trends you are expected to know, how to research the company and the role, and the questions you will get with how to answer them.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-checks\">\n<li>The core principles of CX and the trends shaping the field<\/li>\n\n<li>How to research companies and roles before the interview<\/li>\n\n<li>Behavioral, technical, scenario and culture questions, and how to answer them<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-feature-meta wp-block-paragraph\">13 pages.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/interview-guide\/\">Get the guide<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-lib-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">For organizations in Saudi Arabia<\/p>\n\n\n<h2 class=\"wp-block-heading\">Ready for ADAA?<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 cxm-lib-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-lib-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img loading=\"lazy\" decoding=\"async\" srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1392375172-hero-c2e207.webp 900w, \/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1392375172-hero-c2e207-2x.webp 1800w\" sizes=\"auto, 100vw\" width=\"900\" height=\"600\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-1392375172-hero-c2e207.jpg\" alt=\"Hotel receptionist helping a guest at the front desk\"\/><\/figure>\n\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Saudi Arabia<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/beneficiary-experience-readiness-for-saudi-organizations\/\">Beneficiary Experience Readiness<\/a><\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">What ADAA's beneficiary experience framework asks of your organization, where readiness gaps show up and how to close them.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/beneficiary-experience-readiness-for-saudi-organizations\/\">Get the guide<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Home Guides Free library Free guides from our faculty Practical guides for the hardest parts of CX work: making the financial case, getting people to want the change, and landing your next CX job. Free: leave your work email and we send you the PDF. Ebook From Metrics to Money The CX professional's guide to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"","footnotes":""},"class_list":["post-98","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":1,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/98\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/98\/revisions\/120"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/media?parent=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}