{"id":6,"date":"2026-10-15T11:54:44","date_gmt":"2026-10-15T09:54:44","guid":{"rendered":"https:\/\/new.cxm.academy\/en-ae\/home\/"},"modified":"2026-11-03T14:57:54","modified_gmt":"2026-11-03T13:57:54","slug":"home","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/en-ae\/","title":{"rendered":"Home"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-full has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Make customer-centricity a company-wide habit<\/h1>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">It sounds like utopia, but we make it happen. Explore our training and transformation programs, led by practitioners who've done it inside brands like McDonald's.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#programs\">Check our programs<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-bg\"><img decoding=\"async\" fetchpriority=\"high\" srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-office-v2-1000.webp 1000w, \/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-office-v2.webp 2000w\" sizes=\"(min-width: 961px) 68vw, 100vw\" width=\"2000\" height=\"1333\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-hero-office-v2.jpg\" alt=\"A team talking around a standing table in a glass meeting room while colleagues walk past\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-announce cxm-if-ibd has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:24px;padding-bottom:0\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-webinar cxm-v6-ibd-banner is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-new wp-block-paragraph\">New program<\/p>\n\n\n<p class=\"cxm-v6-webinar-text wp-block-paragraph\"><strong>Interaction by Design.<\/strong> Deliver world-class customer service.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/course\/interaction-by-design\/\" hreflang=\"en\">Discover the program<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-clients has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-count wp-block-paragraph\"><strong>14,500<\/strong> courses delivered, trusted by<\/p>\n\n\n<div class=\"cxm-v6-marquee\" tabindex=\"0\" role=\"region\" aria-label=\"Client logos\">\n<div class=\"cxm-v6-track\"><ul class=\"cxm-v6-set\"><li class=\"cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.png\" alt=\"McDonald's\" width=\"42\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-engie\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.png\" alt=\"ENGIE\" width=\"87\" height=\"31\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.png\" alt=\"Mercedes-Benz\" width=\"150\" height=\"38\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-booking-com\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.png\" alt=\"Booking.com\" width=\"119\" height=\"20\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bmw\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.png\" alt=\"BMW\" width=\"37\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-allianz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.png\" alt=\"Allianz\" width=\"106\" height=\"27\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-essent\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.png\" alt=\"Essent\" width=\"98\" height=\"22\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-sky\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.png\" alt=\"Sky\" width=\"55\" height=\"34\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-liberty-global\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.png\" alt=\"Liberty Global\" width=\"48\" height=\"54\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-adcb\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.png\" alt=\"ADCB\" width=\"104\" height=\"32\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bdo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.png\" alt=\"BDO\" width=\"73\" height=\"28\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bi-norwegian-business-school\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.png\" alt=\"BI Norwegian Business School\" width=\"40\" height=\"40\" loading=\"lazy\" decoding=\"async\"\/><\/li><\/ul><ul class=\"cxm-v6-set cxm-v6-dup\" aria-hidden=\"true\"><li class=\"cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.png\" alt=\"\" width=\"42\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-engie\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie.png\" alt=\"\" width=\"87\" height=\"31\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.png\" alt=\"\" width=\"150\" height=\"38\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-booking-com\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.png\" alt=\"\" width=\"119\" height=\"20\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bmw\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.png\" alt=\"\" width=\"37\" height=\"37\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-allianz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.png\" alt=\"\" width=\"106\" height=\"27\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-essent\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent.png\" alt=\"\" width=\"98\" height=\"22\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-sky\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky.png\" alt=\"\" width=\"55\" height=\"34\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-liberty-global\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-liberty-global.png\" alt=\"\" width=\"48\" height=\"54\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-adcb\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb.png\" alt=\"\" width=\"104\" height=\"32\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bdo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bdo.png\" alt=\"\" width=\"73\" height=\"28\" loading=\"lazy\" decoding=\"async\"\/><\/li><li class=\"cxm-logo-bi-norwegian-business-school\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.webp 1x\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bi-norwegian-business-school.png\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\" decoding=\"async\"\/><\/li><\/ul><\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-outcomes has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-box is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">01<\/p>\n\n\n<p class=\"cxm-v6-outcome wp-block-paragraph\">Build a customer-obsessed culture<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">02<\/p>\n\n\n<p class=\"cxm-v6-outcome wp-block-paragraph\">Deliver consistent customer experience globally<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">03<\/p>\n\n\n<p class=\"cxm-v6-outcome wp-block-paragraph\">Invest in profitable CX initiatives<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"programs\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-programs-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Our training and transformation programs<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 cxm-v6-programs is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">For CX professionals<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-professional.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-professional.jpg\" alt=\"A smiling CX manager during a CXM Professional class\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">CXM Professional<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Got an NPS target, a churn problem or a journey that keeps generating complaints? Learn how to find the cause, win the budget to fix it, and get the teams involved to see the same urgency that you do.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Who it's for:<\/strong> CX managers, journey owners, process engineers, product owners and analysts who own CX results but depend on other teams.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>EUR 495<\/strong> per person, self-paced<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Classroom<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-ae\/course\/cxm-professional-eng\/\">Read more<span class=\"screen-reader-text\">: CXM Professional<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-featured is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag cxm-v6-tag-solid cxm-v6-tag-star wp-block-paragraph\">Best seller<\/p>\n\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Cross-functional<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-foundations.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-foundations.jpg\" alt=\"Colleagues from different departments working together on a CX exercise\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">CXM Foundations<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Need one customer experience standard across regions, languages and teams that each do it their own way? Build a shared understanding of CX in every part of your organization, from finance, to product to the C-suite.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Who it's for:<\/strong> CX managers at global or multi-region organizations that need one consistent standard of customer experience across languages, cultures and time zones<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><a href=\"\/en-ae\/courses-teams\/#quote\">Request a quote<\/a>, volume pricing<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Classroom<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-ae\/course\/cxm-foundations-ae-en\/\">Read more<span class=\"screen-reader-text\">: CXM Foundations<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Frontline staff<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-ibd.webp 1x\" width=\"800\" height=\"450\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-card-ibd.jpg\" alt=\"Dimitri Jamb\u00e9 coaching a frontline team\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Interaction by Design<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Deliver excellent customer service consistently in every branch, by aligning your frontline, managers and leadership around one clear standard.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Who it's for:<\/strong> Organizations with a customer strategy and a service ambition that want to turn it into one way of working everyone follows.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>Custom quote<\/strong> transformation program, tailored to your organization<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Classroom<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/interaction-by-design\/\" hreflang=\"en\">Read more<span class=\"screen-reader-text\">: Interaction by Design<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-webinar cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-new wp-block-paragraph\">Free live webinar<\/p>\n\n\n<p class=\"cxm-v6-webinar-text wp-block-paragraph\"><strong>The Calls AI Leaves Behind<\/strong> with Bartek Lechowski and Dimitri Jamb\u00e9. Thursday, January 28, 2027, 10:00 CET, online.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/the-calls-ai-leaves-behind-webinar\/\">See the webinar<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-divider is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-divider-label wp-block-paragraph\">CXM Skills<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g4 cxm-v6-skills is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-skill is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">For CX professionals<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-journey.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-journey.jpg\" alt=\"A participant working on a customer journey map on the wall\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Skills<\/p>\n\n\n<h3 class=\"wp-block-heading\">Journey Mapping<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Customer Journey Specialist \u00b7 Michel Stevens<\/p>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Learn journey mapping that leads to action: turn customer insight into a change story, win stakeholder buy-in and drive real impact.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Who it's for:<\/strong> Journey owners, process excellence and CX professionals who need to map, analyze and improve journeys in their own organization.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>EUR 495<\/strong> per person<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Classroom<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/customer-journey-specialist-eng\/\">Read more<span class=\"screen-reader-text\">: Customer Journey Specialist<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-skill is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">For CX professionals<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.jpg\" alt=\"A CX business case open on a laptop\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-skill-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Skills<\/p>\n\n\n<h3 class=\"wp-block-heading\">Building a Business Case<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Monetizing The Experience \u00b7 Alain Thys<\/p>\n\n<\/div>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Build a business case for CX that speaks the language of finance and gets your initiative approved.<\/p>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Who it's for:<\/strong> CX professionals and transformation leads who need budget and buy-in for customer experience initiatives.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>EUR 495<\/strong> per person<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/monetizing-the-experience\/\">Read more<span class=\"screen-reader-text\">: Monetizing The Experience<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons cxm-v6-center is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline cxm-arrow is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-ae\/courses\/\">Explore all programs<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"about\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-philosophy has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Our philosophy<\/p>\n\n\n<h2 class=\"wp-block-heading\">If you have a job, you're a micro CX leader<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">We believe CX is everyone's job. Yes, we know how this sounds. Like utopia. A beautiful idea that never comes true.<\/p>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">But we know it can be done, because we made it happen inside brands like McDonald's and more. And we learned that making CX everyone's job takes three things: it has to be profitable, practical and enabled.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-box cxm-v6-white is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">01<\/p>\n\n\n<h3 class=\"wp-block-heading\">Profitable<\/h3>\n\n\n<p class=\"cxm-v6-strap wp-block-paragraph\">So leaders back it.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Making customers happy is nice. But making them happy in a way that grows the business is how it lasts. Our practitioners teach both the craft and the commercial mindset behind it.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box cxm-v6-white is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">02<\/p>\n\n\n<h3 class=\"wp-block-heading\">Practical<\/h3>\n\n\n<p class=\"cxm-v6-strap wp-block-paragraph\">So people know how to do it.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Practical means you can easily use it in your own context. Your industry. Your job. Your culture. All our programs are built for that.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-box cxm-v6-white is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-num wp-block-paragraph\">03<\/p>\n\n\n<h3 class=\"wp-block-heading\">Enabled<\/h3>\n\n\n<p class=\"cxm-v6-strap wp-block-paragraph\">So people can do it.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Great training can still fail at the office door. Old processes. Conflicting targets. Policies that say no. We help you change those too, so people can actually do what they're asked to do.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-sticky has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">We make learning extra sticky<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">We build skills and motivation in the course, then create opportunities to put it into practice.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"cxm-v6-media cxm-v6-loop\" role=\"img\" aria-label=\"The learn loop: reflect, discover, apply\">\n<svg viewBox=\"0 0 220 140\" aria-hidden=\"true\" focusable=\"false\"><defs><marker id=\"cxm-v6-ah\" viewBox=\"0 0 10 10\" refX=\"8\" refY=\"5\" markerWidth=\"7\" markerHeight=\"7\" orient=\"auto\"><path d=\"M0 0L10 5L0 10z\" fill=\"#2774AE\"\/><\/marker><\/defs><path d=\"M62 38 Q110 6 158 38\" fill=\"none\" stroke=\"#2774AE\" stroke-width=\"2.5\" marker-end=\"url(#cxm-v6-ah)\"\/><path d=\"M168 74 Q150 124 110 124\" fill=\"none\" stroke=\"#2774AE\" stroke-width=\"2.5\" marker-end=\"url(#cxm-v6-ah)\"\/><path d=\"M84 122 Q44 116 46 78\" fill=\"none\" stroke=\"#2774AE\" stroke-width=\"2.5\" marker-end=\"url(#cxm-v6-ah)\"\/><rect x=\"6\" y=\"40\" width=\"80\" height=\"32\" rx=\"16\" fill=\"#DAEBFE\"\/><text x=\"46\" y=\"61\" text-anchor=\"middle\">Reflect<\/text><rect x=\"134\" y=\"40\" width=\"80\" height=\"32\" rx=\"16\" fill=\"#DAEBFE\"\/><text x=\"174\" y=\"61\" text-anchor=\"middle\">Discover<\/text><rect x=\"70\" y=\"106\" width=\"80\" height=\"32\" rx=\"16\" fill=\"#FFD100\"\/><text x=\"110\" y=\"127\" text-anchor=\"middle\">Apply<\/text><\/svg>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Learn loops<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">People remember more of what they learned and apply it better in their daily work.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>How it works:<\/strong> Every module in CXM Foundations, CXM Professional and Customer Journey Specialist is interactive, not hours of video. You reflect on a real situation, discover the theory, then apply it straight away.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-media cxm-v6-wa is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-wa-from wp-block-paragraph\">CXM Academy \u00b7 WhatsApp<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-wa-bubble is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-wa-title wp-block-paragraph\"><strong>Your try for this week<\/strong><\/p>\n\n\n<p class=\"cxm-v6-wa-text wp-block-paragraph\">In your next difficult call, name what the customer wants before you explain the policy. Afterwards, note one thing that changed.<\/p>\n\n\n<p class=\"cxm-v6-wa-time wp-block-paragraph\">09:02<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Nudges that keep it alive<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">With our team programs, we make sure that your teams put their knowledge into practice in their daily work.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>How it works:<\/strong> Short nudges by email, WhatsApp or Teams sent after the training, each with a small assignment to try in their own work.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-workshop.webp 1x\" width=\"800\" height=\"500\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-workshop.jpg\" alt=\"A team turning what they learned into actions during a workshop\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Activation workshops<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Whole teams get through the course at the same pace, even where people resist change, and leave with concrete actions for their own work.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>How it works:<\/strong> People work through the online modules first, then join a workshop, run by you or by us, to turn what they learned into actions for their team.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-tiers has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">The more resistance to change, the more support we add<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Not every organization starts in the same place. We match how we deliver training to how ready your people are for change.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tier-top is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Little resistance<\/p>\n\n\n<p class=\"cxm-v6-meter\" role=\"img\" aria-label=\"Support: one of three\"><span aria-hidden=\"true\">Support<\/span><span class=\"cxm-v6-cells\" aria-hidden=\"true\"><i class=\"is-on\"><\/i><i class=\"\"><\/i><i class=\"\"><\/i><\/span><\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Online<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Fast and low effort for organizations that are already keen to change.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>How it works:<\/strong> Everyone works through the online modules at their own pace. People are motivated enough to finish without an extra push.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tier-top is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Some resistance<\/p>\n\n\n<p class=\"cxm-v6-meter\" role=\"img\" aria-label=\"Support: two of three\"><span aria-hidden=\"true\">Support<\/span><span class=\"cxm-v6-cells\" aria-hidden=\"true\"><i class=\"is-on\"><\/i><i class=\"is-on\"><\/i><i class=\"\"><\/i><\/span><\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Online plus activation workshop<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Keeps everyone on pace and turns the learning into action for each team.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>How it works:<\/strong> People go through the modules online, then join an in-person workshop, that makes it concrete for their own team.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tier-top is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">A lot of resistance<\/p>\n\n\n<p class=\"cxm-v6-meter\" role=\"img\" aria-label=\"Support: three of three\"><span aria-hidden=\"true\">Support<\/span><span class=\"cxm-v6-cells\" aria-hidden=\"true\"><i class=\"is-on\"><\/i><i class=\"is-on\"><\/i><i class=\"is-on\"><\/i><\/span><\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Classroom<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">The deepest buy-in for organizations that need more than a nudge.<\/p>\n\n\n<p class=\"cxm-v6-how wp-block-paragraph\"><strong>How it works:<\/strong> Teams learn together in person, then follow up digitally. More effort, but the right choice when resistance to change is high.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-local has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Achieve one customer experience standard, in every country and branch<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">What works in Amsterdam doesn't always work in Riyadh. So we help every team deliver the same standard in a way that fits their local market.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-local-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-example is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Example<\/p>\n\n\n<h3 class=\"wp-block-heading\">What \"convenience\" means in a fast food restaurant<\/h3>\n\n\n<div class=\"wp-block-group cxm-v6-market is-layout-flow wp-block-group-is-layout-flow\">\n\n<svg class=\"cxm-v6-flag\" viewBox=\"0 0 44 44\" width=\"44\" height=\"44\" role=\"img\" aria-label=\"Belgium\"><rect width=\"15\" height=\"44\" fill=\"#16212B\"\/><rect x=\"15\" width=\"14\" height=\"44\" fill=\"#FFD100\"\/><rect x=\"29\" width=\"15\" height=\"44\" fill=\"#E2001A\"\/><\/svg>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Belgium<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Food brought to your table.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-market is-layout-flow wp-block-group-is-layout-flow\">\n\n<svg class=\"cxm-v6-flag has-line\" viewBox=\"0 0 44 44\" width=\"44\" height=\"44\" role=\"img\" aria-label=\"Bulgaria\"><rect width=\"44\" height=\"15\" fill=\"#FFFFFF\"\/><rect y=\"15\" width=\"44\" height=\"14\" fill=\"#00966E\"\/><rect y=\"29\" width=\"44\" height=\"15\" fill=\"#D62612\"\/><\/svg>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Bulgaria<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Order at the counter and be served.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-market is-layout-flow wp-block-group-is-layout-flow\">\n\n<svg class=\"cxm-v6-flag has-line\" viewBox=\"0 0 44 44\" width=\"44\" height=\"44\" role=\"img\" aria-label=\"Malaysia\"><rect y=\"0.00\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"3.14\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"6.29\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"9.43\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"12.57\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"15.71\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"18.86\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"22.00\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"25.14\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"28.29\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"31.43\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"34.57\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect y=\"37.71\" width=\"44\" height=\"3.19\" fill=\"#CC0001\"\/><rect y=\"40.86\" width=\"44\" height=\"3.19\" fill=\"#FFFFFF\"\/><rect width=\"23\" height=\"25.14\" fill=\"#010066\"\/><circle cx=\"9.2\" cy=\"12.6\" r=\"7\" fill=\"#FFCC00\"\/><circle cx=\"10.9\" cy=\"12.6\" r=\"5.9\" fill=\"#010066\"\/><polygon points=\"17.00,8.00 17.47,10.55 19.00,8.46 18.31,10.96 20.60,9.73 18.89,11.69 21.48,11.58 19.10,12.60 21.48,13.62 18.89,13.51 20.60,15.47 18.31,14.24 19.00,16.74 17.47,14.65 17.00,17.20 16.53,14.65 15.00,16.74 15.69,14.24 13.40,15.47 15.11,13.51 12.52,13.62 14.90,12.60 12.52,11.58 15.11,11.69 13.40,9.73 15.69,10.96 15.00,8.46 16.53,10.55\" fill=\"#FFCC00\"\/><\/svg>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Malaysia<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Tables and chairs that move, so the whole family can sit together.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<p class=\"cxm-v6-example-end wp-block-paragraph\">Same goal, different expectations. Our training helps teams find out what customers expect in each market, so the standard stays consistent where it counts and adapts where it must.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-points is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">01<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Learn the same concept, adapt it to your culture<\/h3>\n\n\n<p class=\"wp-block-paragraph\">We teach the universal principles behind customer needs, then show how they play out locally. Every team delivers the same standard without copying one market's tactics onto another.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">02<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Nudges that fit each person's job<\/h3>\n\n\n<p class=\"wp-block-paragraph\">After a team training program, employees can get short nudges written for their own context (role, culture, branch). The standard gets applied in daily work, in a way that fits their reality.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-point is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-dot wp-block-paragraph\">03<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">CXM Foundations is available in six languages<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Same training, in your team's own language and with examples from their own market.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-update has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-photo-wide\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-stage.webp 1x\" width=\"1200\" height=\"800\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-stage.jpg\" alt=\"Michel Stevens, our course director, speaking on stage\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Always up to date<\/p>\n\n\n<h2 class=\"wp-block-heading\">We update our programs every quarter<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Customer behavior research uncovers new insights, new case studies come in, and we learn from our own work with clients. So every quarter our course director goes back through the training and updates it with what's new.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/why-our-courses-are-never-finished\/\">Read how we keep our courses up to date<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"mcp\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-mcp has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-row is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-new wp-block-paragraph\">New<\/p>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">CXM MCP connector<\/p>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Mapping a journey or building a business case for CX? Our MCP is here to help.<\/h2>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">We don't count training as a success when people finish it. We count it when they use it at work. That's why every client gets lifetime access to our MCP connector. It brings the CXM training knowledge into your work and guides you through each step, just the way you learned it.<\/p>\n\n\n<p class=\"cxm-v6-eyebrow cxm-v6-muted-k wp-block-paragraph\">Use cases<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-pills\">\n<li>Survey design<\/li>\n\n<li>Voice of customer<\/li>\n\n<li>NPS or CSAT to revenue<\/li>\n\n<li>Customer journey mapping<\/li>\n\n<li>Business case for CX<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/cxm-academy-mcp-connector\/\">Learn more<span class=\"screen-reader-text\">: CXM MCP connector<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"cxm-v6-chat\" role=\"img\" aria-label=\"Example: the CXM connector turns open survey answers into a customer journey map, step by step\">\n<div class=\"cxm-v6-chat-bar\" aria-hidden=\"true\"><span class=\"cxm-v6-chat-dots\"><i><\/i><i><\/i><i><\/i><\/span><span>AI chat \u00b7 CXM connector on<\/span><\/div>\n<div class=\"cxm-v6-chat-me\" aria-hidden=\"true\">Here are 400 open answers from our onboarding survey. Build the customer journey.<\/div>\n<div class=\"cxm-v6-chat-ai\" aria-hidden=\"true\">\n<span class=\"cxm-v6-chat-k\">CXM connector \u00b7 Journey mapping \u00b7 Step 3 of 5, Map<\/span>\n<span class=\"cxm-v6-chat-steps\"><span class=\"is-up\">Sign-up<b>+<\/b><\/span><span class=\"is-up\">First login<b>+<\/b><\/span><span class=\"is-mid\">Setup<b>&#9660;<\/b><\/span><span class=\"is-low\">First invoice<b>&#9660;&#9660;<\/b><\/span><\/span>\n<span>First invoice is the low point: billing surprises come up most. Next step, Decide: which fix matters most to your customers?<\/span>\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-quotes has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">What our clients love about us<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow cxm-v6-muted-k wp-block-paragraph\">Trusted by<\/p>\n\n\n<div class=\"wp-block-group cxm-logos cxm-logos-n5 cxm-v6-trusted is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.webp 1x\" width=\"84\" height=\"73\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds.png\" alt=\"McDonald's\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.webp 1x\" width=\"300\" height=\"75\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz.png\" alt=\"Mercedes-Benz\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-allianz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.webp 1x\" width=\"212\" height=\"54\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-allianz.png\" alt=\"Allianz\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-booking-com\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.webp 1x\" width=\"238\" height=\"40\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com.png\" alt=\"Booking.com\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-bmw\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.webp 1x\" width=\"74\" height=\"74\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw.png\" alt=\"BMW\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Professional<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">The course is for everyone who wants to understand customer behavior, develop CX as a field of expertise, or improve the culture of customer-centricity in their organization.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-camilla-norseng.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-camilla-norseng.jpg\" alt=\"Camilla Norseng\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Camilla Norseng<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Head of Customer Experience<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">ICE, Norway<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">CXM Professional<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">A particular strength was the professional dive into models and methods. It gives a solid foundation for engaging management and creating organizational support for the work on customer experience. Highly recommended.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-stine-hjartved.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-stine-hjartved.jpg\" alt=\"Stine Hjartved\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Stine Hjartved<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Retail Manager Northern Europe<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">BMW, Denmark<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">The Personalization Playbook<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I joined the masterclass wanting to sharpen my skills. I left with a framework, a new way of thinking about the customer journey, and a stronger professionalism in personalization.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.jpg\" alt=\"Elsa Fanney J\u00f3nsd\u00f3ttir\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Elsa Fanney J\u00f3nsd\u00f3ttir<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Content Manager<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Duos<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faculty\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-faculty has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Meet the experts who train you<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Our faculty are practitioners who've built customer experience inside real brands, not career lecturers.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/en-ae\/michel-stevens\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.webp 1x\" width=\"452\" height=\"452\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.jpg\" alt=\"Michel Stevens\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/en-ae\/michel-stevens\/\">Michel Stevens<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Founder &amp; Course Director<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">CXM Professional \u00b7 Customer Journey Specialist<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I don't build courses for one team. I build them for the whole organization.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/en-ae\/rasmus-houlind\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-rasmus-houlind-2.jpg\" alt=\"Rasmus Houlind\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/en-ae\/rasmus-houlind\/\">Rasmus Houlind<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Faculty \u00b7 Personalization Playbook<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Author \u00b7 originator of the Bowtie of Personalization<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Personalization that pays, without breaking trust.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/en-ae\/alain-thys\/\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-alain-thys.jpg\" alt=\"Alain Thys\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/en-ae\/alain-thys\/\">Alain Thys<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Faculty \u00b7 Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Author \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Don't talk about the fluffy stuff. Start speaking in financial impact.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac cxm-if-ibd is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-fac-photo\"><a href=\"\/course\/interaction-by-design\/\" hreflang=\"en\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.webp 1x\" width=\"360\" height=\"360\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/faculty-dimitri-jambe.jpg\" alt=\"Dimitri Jamb\u00e9\"\/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/course\/interaction-by-design\/\" hreflang=\"en\">Dimitri Jamb\u00e9<\/a><\/h3>\n\n\n<p class=\"cxm-v6-fac-label wp-block-paragraph\">Faculty \u00b7 Interaction by Design<\/p>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Customer contact and learning expert \u00b7 Independent CX trainer<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/the-cx-50\/\">See the full expert panel<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"scan\" class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-embed-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Free CX scan<\/p>\n\n\n<h2 class=\"wp-block-heading\">Where does your organization lose the customer?<\/h2>\n\n\n<p class=\"cxm-lede cxm-muted wp-block-paragraph\">The Customer-Centricity Gap scan takes twelve questions and about ten minutes. It measures the four forces that decide whether your people can put the customer first: engagement, competence, opportunity and coordination. You see your result right away, and the full report by email shows where intent and day-to-day practice drift apart, and which course closes the gap.<\/p>\n\n\n<ul class=\"wp-block-list cxm-oct-list cxm-mt\">\n<li>12 questions, no account needed<\/li>\n\n<li>Your result on screen, no email needed<\/li>\n\n<li>Points you to the course that closes your biggest gap<\/li>\n<\/ul>\n\n<\/div>\n\n\n<!-- CXM Hub embed: The Customer-Centricity Gap. The theme (inc\/hub.php) adds the Hub loader after this card, which fills the card body\n     with the live tool in the page's language. data-link is the Hub funnel link token (Hub admin: Lead magnets,\n     Links & embed); the body id must stay cxm-hub-gap-scan. Answers go straight into the Hub CRM; nothing is stored in WordPress.\n     Until the tool loads the body shows a skeleton; the fallback line shows only when it fails to load (theme.css, theme.js). -->\n<div class=\"cxm-embed\" data-cxm-hub-embed=\"gap-scan\" data-link=\"3jcnjxb65q\" data-style=\"flat\">\n<div class=\"cxm-embed-top\"><b>The Customer-Centricity Gap<\/b><span>12 questions<\/span><\/div>\n<div class=\"cxm-embed-body\" id=\"cxm-hub-gap-scan\">\n<div class=\"cxm-progress\" aria-hidden=\"true\"><i><\/i><\/div>\n<h3>Twelve questions, about ten minutes.<\/h3>\n<p class=\"cxm-embed-fallback\">The tool loads here from the CXM Hub. If it does not appear, write to <a href=\"mailto:hello@cxm.academy?subject=Customer-Centricity%20Gap%20scan\">hello@cxm.academy<\/a> and we send you the link.<\/p>\n<\/div>\n<\/div>\n<script data-lang=\"en\" data-link=\"3jcnjxb65q\" data-style=\"flat\" data-target=\"#cxm-hub-gap-scan\" defer src=\"https:\/\/hub.cxm.academy\/embed.js\"><\/script>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faq\" class=\"wp-block-group alignfull cxm-section cxm-v5 cxm-v5-faq has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Questions<\/p>\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n<div class=\"wp-block-group cxm-faq is-layout-flow wp-block-group-is-layout-flow\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What is CXM Academy?<\/summary>\n\n<p class=\"wp-block-paragraph\">CXM Academy trains people in customer experience management. You can learn online at your own pace, in a two-day classroom, or together with your whole organization, from the frontline to finance. Practitioners and published authors write our courses, and we update them every quarter. CXM Academy is a brand of goCX BV, based in Belgium, and our partners deliver the courses in the Gulf and the Nordics.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which course is right for me?<\/summary>\n\n<p class=\"wp-block-paragraph\">Start with the job you need to get done. CXM Professional if you own the CX program and have a target to hit. A Specialist course if you need one skill now: Customer Journey Specialist or Monetizing The Experience. CXM Foundations if the whole company needs one customer language. Interaction by Design if your frontline needs better customer conversations.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How do the courses work? Are they just videos?<\/summary>\n\n<p class=\"wp-block-paragraph\">No. Our online courses are self-paced, with interactive lessons. In CXM Foundations, CXM Professional and Customer Journey Specialist, each lesson starts with a real scenario: you commit to an answer first, then get the framework and apply it to a fresh case. It is closer to guided practice than to watching someone talk. For teams, we match the format to the group: self-paced, workshop, or full in-person classroom.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Do I get a certificate?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. Our online courses for individuals and the classroom end in an exam and a certificate. Exam questions are drawn at random, and you pass with 70% on the first attempt or 80% on the second. Your certificate is permanent, and you can add it to your LinkedIn profile. For CXM Professional, you choose between the exam and a capstone project.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which languages and countries do you cover?<\/summary>\n\n<p class=\"wp-block-paragraph\">CXM Foundations is available in English, Arabic, Dutch, French, Danish and Norwegian, with local examples. CXM Professional is in English, with an Arabic edition for the Gulf. The Specialist courses are in English. Our classrooms have run in Dubai, Antwerp, Oslo and Copenhagen, and partners deliver in the Gulf and the Nordics.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How much do the courses cost?<\/summary>\n\n<p class=\"wp-block-paragraph\">CXM Professional, Customer Journey Specialist and Monetizing The Experience cost EUR 495 each. You pay once. Prices are in euros and exclude VAT. If your card is billed in dirhams or riyals, your bank converts the amount. Buying for a company? We send an invoice in your company's name. CXM Foundations is priced per organization: request a quote.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Ready to build customer-centric habits that last?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Start self-paced today, or book a conversation and we'll match the right layer and delivery to your organization.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-ae\/courses\/\">Browse our courses<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Book a conversation<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Make customer-centricity a company-wide habit It sounds like utopia, but we make it happen. Explore our training and transformation programs, led by practitioners who've done it inside brands like McDonald's. New program Interaction by Design. Deliver world-class customer service. Discover the program 14,500 courses delivered, trusted by 01 Build a customer-obsessed culture 02 Deliver consistent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cxm_tkey":"home","footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":21,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/6\/revisions\/131"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}