{"id":126,"date":"2026-11-01T11:59:40","date_gmt":"2026-11-01T10:59:40","guid":{"rendered":"https:\/\/www.cxm.academy\/en-ae\/michel-stevens\/"},"modified":"2026-11-01T11:59:40","modified_gmt":"2026-11-01T10:59:40","slug":"michel-stevens","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/en-ae\/michel-stevens\/","title":{"rendered":"Michel Stevens"},"content":{"rendered":"\n
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Founder & Course Director<\/p>\n\n\n

Michel Stevens<\/h1>\n\n\n

I don't build courses for one team. I build them for the whole organization.<\/p>\n\n\n

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See his programs<\/a><\/div>\n\n\n
Train your team<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n
\"Michel<\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n
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The thesis<\/p>\n\n\n

Most CX programs fail for the same reason<\/h2>\n\n<\/div>\n\n\n
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Someone trains one team and sends them back into an organization that hasn't been trained. The customer keeps traveling across marketing, sales, product, operations and service, and keeps meeting people who are not in the same conversation.<\/p>\n\n\n

Michel built CXM Academy to fix that: customer fluency across the whole organization, so the people who make decisions about customers actually understand them.<\/p>\n\n\n

Today CXM Academy reaches sixteen countries, from France to Indonesia to Argentina. Michel hosts the CXM Academy Podcast, with long-form episodes on how customer experience differs across countries and cultures and short-form episodes with practitioners, and he leads two of the academy's flagship programs.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n

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His programs<\/p>\n\n\n

Two programs. One refusal to treat CX as a department.<\/h2>\n\n<\/div>\n\n\n
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Flagship program<\/p>\n\n<\/div>\n\n\n

\"A<\/figure>\n\n\n

CXM Professional<\/h3>\n\n\n

Map. Measure. Manage. Master.<\/p>\n\n\n

Five modules and a capstone, designed for the people who own a CX program inside their organization. Every learner walks out with a CX strategic plan: a working document that argues for the case, names the customer, picks the journey priorities and manages the change.<\/p>\n\n\n