{"id":11,"date":"2026-10-15T11:54:44","date_gmt":"2026-10-15T09:54:44","guid":{"rendered":"https:\/\/new.cxm.academy\/en-ae\/course\/cxm-foundations-ae-en\/"},"modified":"2026-11-01T01:00:22","modified_gmt":"2026-11-01T00:00:22","slug":"cxm-foundations-ae-en","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/en-ae\/course\/cxm-foundations-ae-en\/","title":{"rendered":"CXM Foundations"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-course-hero has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en-ae\/\">Home<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en-ae\/courses\/\">Courses<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">CXM Foundations<\/p>\n\n<\/nav>\n\n\n<div class=\"wp-block-group cxm-split cxm-wide-left cxm-course-split is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-course-intro is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker cxm-oct wp-block-paragraph\">Customer centricity training for organizations<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-mixed cxm-on-light\">Mindset. Meaning. Magic. <em>Master.<\/em><\/h1>\n\n\n<p class=\"cxm-lede wp-block-paragraph\">Stop firefighting. Start building a solid foundation.<\/p>\n\n\n<p class=\"cxm-lede wp-block-paragraph\">This training establishes the foundation for a world-class customer experience within your organization. CXM Foundations is customer centricity training for all your employees, featuring relevant business cases and relatable examples. You get an international program, taught in six languages in Europe and the Gulf, with a practical approach tailored to the region.<\/p>\n\n\n<div class=\"wp-block-group cxm-buy is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-ae\/courses-teams\/#quote\">Request a demo<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-photo cxm-course-photo cxm-pos-50-45\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/team-meeting-at-table-istock-2259910596-course-18be6dd3.jpg 1800w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/team-meeting-at-table-istock-2259910596-course-18be6dd3-300x268.jpg 300w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/team-meeting-at-table-istock-2259910596-course-18be6dd3-1024x914.jpg 1024w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/team-meeting-at-table-istock-2259910596-course-18be6dd3-768x686.jpg 768w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/team-meeting-at-table-istock-2259910596-course-18be6dd3-1536x1371.jpg 1536w\" sizes=\"auto, (max-width: 960px) 94vw, 500px\" width=\"1800\" height=\"1607\" src=\"https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/team-meeting-at-table-istock-2259910596-course-18be6dd3.jpg\" alt=\"Team talking around a meeting table while a woman in a hijab explains her point\" class=\"wp-image-33\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-facts is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-fact-b wp-block-paragraph\">5 modules<\/p>\n\n\n<p class=\"cxm-fact-s wp-block-paragraph\">Each with lessons and tools<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-fact-b wp-block-paragraph\">For teams<\/p>\n\n\n<p class=\"cxm-fact-s wp-block-paragraph\">For your whole team<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-fact-b wp-block-paragraph\">Certificate<\/p>\n\n\n<p class=\"cxm-fact-s wp-block-paragraph\">Verifiable, add to LinkedIn<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section cxm-tight has-white-color has-text-color has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-clients-label wp-block-paragraph\">Organizations we have trained and advised<\/p>\n\n\n<div class=\"wp-block-group cxm-logos cxm-logos-n4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-sky\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky-white.webp 1x\" width=\"110\" height=\"69\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-sky-white.png\" alt=\"Sky\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-engie\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie-white.webp 1x\" width=\"174\" height=\"62\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie-white.png\" alt=\"ENGIE\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds-white.webp 1x\" width=\"84\" height=\"73\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds-white.png\" alt=\"McDonald's\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz-white.webp 1x\" width=\"300\" height=\"75\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz-white.png\" alt=\"Mercedes-Benz\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Many organizations in the region face the same challenge: how do you ensure that every employee, from the frontline to the C-suite, understands what customer centricity truly means and how to apply it in their daily work? Without a shared vision and a unified approach, the customer experience often feels fragmented and inconsistent.<\/p>\n\n\n<p class=\"wp-block-paragraph\">CXM Foundations is the solution. We provide your organization with the essential building blocks for a sustainable, customer-centric culture. It is a strategic investment in aligning your teams and creating a consistent brand experience in everything you do.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Does your organization operate in more than one country? The training is also available for your teams abroad, adapted to their language and culture.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Our approach<\/p>\n\n\n<h2 class=\"wp-block-heading\">A proven methodology, tailored to your organization<\/h2>\n\n\n<p class=\"wp-block-paragraph\">We combine an international curriculum, taught in several countries, with an approach that is fully attuned to the regional market.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>The core: <\/strong>Our program is built on practical, universally applicable CX principles. This ensures a consistent foundation that everyone in your organization can rely on.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Contextualization: <\/strong>We work with you to tailor the training to your industry, your challenges, and your corporate culture. This includes:<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Language and context: <\/strong>The training feels natural and fits your employees' work environment.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Relevant examples: <\/strong>We use case studies and examples from leading regional and global companies.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Flexible formats: <\/strong>Online, in-person, or a blended learning journey? We are experienced in delivering training in various formats and adapt to your preferences.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Practical and interactive: <\/strong>No abstract theory. The training helps your employees improve the customer experience from the first module.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"curriculum\" class=\"wp-block-group alignfull cxm-section has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Curriculum<\/p>\n\n\n<h2 class=\"wp-block-heading\">What's inside<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-modules is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">01<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">The customer champion within<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Understand the core principles of customer experience and its impact on business growth. Learn to see the organization through the eyes of the customer and identify your role in the customer journey.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">The Customer-Centric Mindset<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">BONUS: The Secret to Memorable Experiences<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">04:37<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">02<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Listen up! Turning customer feedback into action<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Learn how to listen to customers effectively, regardless of where you are in the organization (customer-facing or not, it doesn't matter). This module covers the fundamentals of listening, understanding, and acting on customer feedback to drive meaningful improvements.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Voice of the Customer &amp; Insight Generation<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Cheat Sheet: Service Stories<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">6 pages<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">BONUS: What you can learn from a major process failure<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">04:58<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">03<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Your superpower: influencing the customer journey<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Visualize the customer's experience from start to finish. Learn the basics of journey mapping to identify pain points, moments of truth, and opportunities for innovation.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Fundamentals of customer journey influence<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Cheat Sheet: Moments of Truth<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">4 pages<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">BONUS: How preferences differ at McDonald's and beyond<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">03:18<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">BONUS: Customer Journey Template<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">1 page<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">04<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Secrets from leading brands<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">What inspires your customers should inspire you too. This module shows how well-known brands, European and local, do it and what you can take from them.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">How other companies do CX<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Cheat Sheet: Recover from mistakes like a 5-star hotel does<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">5 pages<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">BONUS: How IKEA hires for success<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">04:50<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">05<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">From inspiration to action<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Apply your knowledge in a real-world scenario. The CX Challenge tasks participants with identifying a CX problem and proposing a solution.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Find your CX superpower<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Case Study: The Mini-Company Model (Arval)<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">BONUS: Cultivating a customer-centric culture<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">03:18<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">06<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">CXM Foundations certificate<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Upon completion, participants receive a certificate that recognizes their understanding of fundamental CX principles.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">What your team will achieve<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Get all your employees on the same page, whatever their department or function.<\/p>\n\n\n<div class=\"wp-block-group cxm-grid-3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">A common language for CX<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Eliminate confusion. Create clarity and alignment by ensuring everyone speaks the same language about customer experience.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Fewer silos, more collaboration<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Break down departmental silos. By working from a shared framework, different departments collaborate more effectively to optimize the customer journey.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Customer-centric thinking as a reflex<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Give every employee the mindset to make decisions that benefit both the customer and the business.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">A foundation for future growth<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Establish the groundwork on which you can build more advanced CX initiatives and a culture of continuous improvement.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Balancing data and empathy<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Move beyond assumptions. Use customer feedback intelligently to make smarter, more informed decisions.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">A certificate for every learner<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Every learner who completes the course earns a certificate that shows they understand the principles of a customer-centric culture and can apply them.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section cxm-fnd-editions has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Country editions<\/p>\n\n\n<h2 class=\"wp-block-heading\">One framework, in your people's own language<\/h2>\n\n\n<p class=\"cxm-sec-intro wp-block-paragraph\">CXM Foundations is delivered in Belgium, France, the Netherlands, Denmark, Norway, the UAE and Saudi Arabia, with examples and cases from each market, in its language. Every edition also has an English version for colleagues who work in English. Here is one slide of module 1 in three editions.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-peek-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-peek-item is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-peek-screen\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-edition-be.webp 1x\" width=\"960\" height=\"540\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-edition-be.jpg\" alt=\"The slide Expectations are set in the Belgian edition of CXM Foundations, in Dutch, with Bol.com as the example\"\/><\/figure>\n\n\n<p class=\"cxm-peek-step wp-block-paragraph\">Belgium \u00b7 Dutch<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-peek-item is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-peek-screen\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-edition-dk.webp 1x\" width=\"960\" height=\"540\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-edition-dk.jpg\" alt=\"The same slide in the Danish edition, in Danish, with MobilePay as the example\"\/><\/figure>\n\n\n<p class=\"cxm-peek-step wp-block-paragraph\">Denmark \u00b7 Danish<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-peek-item is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-peek-screen\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-edition-sa.webp 1x\" width=\"960\" height=\"540\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-edition-sa.jpg\" alt=\"The same slide in the Saudi edition, in Arabic, with noon as the example\"\/><\/figure>\n\n\n<p class=\"cxm-peek-step wp-block-paragraph\">Saudi Arabia \u00b7 Arabic<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<p class=\"cxm-fnd-editions-list wp-block-paragraph\">Belgium \u00b7 France \u00b7 The Netherlands \u00b7 Denmark \u00b7 Norway \u00b7 The UAE \u00b7 Saudi Arabia<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"faq\" class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Questions<\/p>\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n<div class=\"wp-block-group cxm-faq is-layout-flow wp-block-group-is-layout-flow\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Is this course only for CX professionals?<\/summary>\n\n<p class=\"wp-block-paragraph\">No. CXM Foundations is for everyone in the organization, from leadership to the frontline and every department in between, such as finance, IT and logistics. Everyone learns the same basics, so each person sees what their own work does to customers.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How do learners take it?<\/summary>\n\n<p class=\"wp-block-paragraph\">Short online modules with real examples, a knowledge check and a certificate per learner. Your people learn on our platform, or we deliver the modules as SCORM packages for your own LMS.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can we customize the course for our organization?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. We adapt it to your sector and your own cases, in English or Arabic. Where your examples fit, we use them. Everywhere else, the tested standard lessons stay.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which languages is it available in?<\/summary>\n\n<p class=\"wp-block-paragraph\">English, Arabic, Dutch, French, Danish and Norwegian, with local examples and cases. Every country edition also has an English version for colleagues who don't speak the local language.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can we run the program in-house?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. Our train-the-trainer program prepares your own trainers to deliver CXM Foundations, with the materials, coaching and support they need.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What does it cost?<\/summary>\n\n<p class=\"wp-block-paragraph\">The price depends on how many people take it and which version you need. Request a quote and you get one proposal with one price.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section cxm-pt-0 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-cta-panel is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Ready to put the customer at the heart of your business?<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Stop the scattered efforts. Start with a clear, unified approach to customer centricity. Let's discuss how CXM Foundations can help your organization achieve this goal.<\/p>\n\n\n<div class=\"wp-block-group cxm-cta-actions is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-ae\/courses-teams\/#quote\">Get in touch<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Home Courses CXM Foundations Customer centricity training for organizations Mindset. Meaning. Magic. Master. Stop firefighting. Start building a solid foundation. This training establishes the foundation for a world-class customer experience within your organization. CXM Foundations is customer centricity training for all your employees, featuring relevant business cases and relatable examples. You get an international program, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-course","meta":{"cxm_tkey":"course\/cxm-foundations-eng","footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":6,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":123,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/11\/revisions\/123"}],"up":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}