{"id":10,"date":"2026-10-15T11:54:44","date_gmt":"2026-10-15T09:54:44","guid":{"rendered":"https:\/\/new.cxm.academy\/en-ae\/course\/cxm-professional-eng\/"},"modified":"2026-11-01T01:00:21","modified_gmt":"2026-11-01T00:00:21","slug":"cxm-professional-eng","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/en-ae\/course\/cxm-professional-eng\/","title":{"rendered":"CXM Professional"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-course-hero has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en-ae\/\">Home<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en-ae\/courses\/\">Courses<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">CXM Professional<\/p>\n\n<\/nav>\n\n\n<div class=\"wp-block-group cxm-split cxm-wide-left cxm-course-split is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-course-intro is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker cxm-oct wp-block-paragraph\">CXM Professional \u00b7 Online, self-paced<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-mixed cxm-on-light\">Measure. Map. Design. <em>Then lead the change.<\/em><\/h1>\n\n\n<p class=\"cxm-lede wp-block-paragraph\">The complete customer experience management curriculum in five modules. You learn how CX professionals measure what customers go through, map the journey on evidence, design experiences that set you apart and get the organization to move with you.<\/p>\n\n\n<div class=\"wp-block-group cxm-buy is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/learn.cxm.academy\/buy\/cxm-professional\">Buy now: EUR 495<\/a><\/div>\n\n<\/div>\n\n\n<p class=\"cxm-buy-vat wp-block-paragraph\">Excl. VAT<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"https:\/\/learn.cxm.academy\/\">Already enrolled? Continue your course<\/a><\/p>\n\n\n<p class=\"cxm-buy-note wp-block-paragraph\">Pay by card, Apple Pay or Google Pay. Buying for a company? Enter your company details at checkout and your invoice arrives by email.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-photo cxm-course-photo cxm-pos-40-40\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/woman-in-hijab-presenting-idea-istock-2259910563-course-d17da548.jpg 1800w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/woman-in-hijab-presenting-idea-istock-2259910563-course-d17da548-300x268.jpg 300w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/woman-in-hijab-presenting-idea-istock-2259910563-course-d17da548-1024x914.jpg 1024w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/woman-in-hijab-presenting-idea-istock-2259910563-course-d17da548-768x686.jpg 768w, https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/woman-in-hijab-presenting-idea-istock-2259910563-course-d17da548-1536x1371.jpg 1536w\" sizes=\"auto, (max-width: 960px) 94vw, 500px\" width=\"1800\" height=\"1607\" src=\"https:\/\/www.cxm.academy\/en-ae\/wp-content\/uploads\/sites\/10\/2026\/10\/woman-in-hijab-presenting-idea-istock-2259910563-course-d17da548.jpg\" alt=\"Woman in a hijab explaining an idea to a colleague, her notes in hand\" class=\"wp-image-32\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-facts is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-fact-b wp-block-paragraph\">About 8 hours<\/p>\n\n\n<p class=\"cxm-fact-s wp-block-paragraph\">Self-paced, resume anytime<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-fact-b wp-block-paragraph\">5 modules<\/p>\n\n\n<p class=\"cxm-fact-s wp-block-paragraph\">Interactive, with Study Companions<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-fact-b wp-block-paragraph\">Certificate<\/p>\n\n\n<p class=\"cxm-fact-s wp-block-paragraph\">Verifiable, add to LinkedIn<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-fact-b wp-block-paragraph\">AI companion<\/p>\n\n\n<p class=\"cxm-fact-s wp-block-paragraph\">Ask the course in Claude<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section cxm-tight has-white-color has-text-color has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-clients-label wp-block-paragraph\">Professionals from these organizations learn with us<\/p>\n\n\n<div class=\"wp-block-group cxm-logos cxm-logos-n7 is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-adcb\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb-white.webp 1x\" width=\"208\" height=\"63\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-adcb-white.png\" alt=\"ADCB\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-engie\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie-white.webp 1x\" width=\"174\" height=\"62\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-engie-white.png\" alt=\"ENGIE\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mercedes-benz\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz-white.webp 1x\" width=\"300\" height=\"75\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mercedes-benz-white.png\" alt=\"Mercedes-Benz\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-bmw\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw-white.webp 1x\" width=\"74\" height=\"74\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-bmw-white.png\" alt=\"BMW\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-booking-com\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com-white.webp 1x\" width=\"238\" height=\"40\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-booking-com-white.png\" alt=\"Booking.com\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-essent\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent-white.webp 1x\" width=\"196\" height=\"43\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-essent-white.png\" alt=\"Essent\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full cxm-logo cxm-logo-mcdonalds\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds-white.webp 1x\" width=\"84\" height=\"73\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/client-mcdonalds-white.png\" alt=\"McDonald's\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-split cxm-align-start is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Outcomes<\/p>\n\n\n<h2 class=\"wp-block-heading\">What you will be able to do<\/h2>\n\n\n<p class=\"cxm-muted wp-block-paragraph\">Each module ends with something you can use at work the same week: a calculation, a map, a design brief or a plan for your next executive meeting.<\/p>\n\n<\/div>\n\n\n<ul class=\"wp-block-list cxm-oct-list\">\n<li>Explain what CX management covers and build the business case in your own organization's numbers.<\/li>\n\n<li>Choose the right voice of customer methods and read NPS, CSAT and effort scores without fooling yourself.<\/li>\n\n<li>Build journey maps on evidence and pick the moments that matter most to fix first.<\/li>\n\n<li>Design improvements customers notice and competitors cannot copy overnight.<\/li>\n\n<li>Win executive buy-in and set up the governance that keeps CX going after the launch.<\/li>\n\n<li>Pass the exam and earn the CXM Professional certificate.<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"inside\" class=\"wp-block-group alignfull cxm-section cxm-peek has-white-color has-text-color has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker cxm-kicker-gold wp-block-paragraph\">Inside the course<\/p>\n\n\n<h2 class=\"wp-block-heading\">See how you learn<\/h2>\n\n\n<p class=\"cxm-sec-intro wp-block-paragraph\">The modules are interactive and built from learn loops: you reflect on a real situation, discover the theory, then apply it. These screens are from module 1.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-peek-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-peek-item is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-peek-screen\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-inside-pro-1.webp 1x\" width=\"960\" height=\"540\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-inside-pro-1.jpg\" alt=\"A course screen: a skeptical CFO questions a 1.2 million euro CX budget, and you type your answer first\"\/><\/figure>\n\n\n<p class=\"cxm-peek-step wp-block-paragraph\">Reflect<\/p>\n\n\n<p class=\"cxm-peek-cap wp-block-paragraph\">You start with a real situation and commit to your own answer, before any theory.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-peek-item is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-peek-screen\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-inside-pro-3.webp 1x\" width=\"960\" height=\"540\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-inside-pro-3.jpg\" alt=\"A course screen: company, customer and brand value in balance, with CX at the center\"\/><\/figure>\n\n\n<p class=\"cxm-peek-step wp-block-paragraph\">Discover<\/p>\n\n\n<p class=\"cxm-peek-cap wp-block-paragraph\">Then the model behind it, in one picture you can take back to work.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-peek-item is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-peek-screen\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-inside-pro-2.webp 1x\" width=\"960\" height=\"540\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-inside-pro-2.jpg\" alt=\"A course screen: the business case as a CFO hears it, from members retained to a 200% return\"\/><\/figure>\n\n\n<p class=\"cxm-peek-step wp-block-paragraph\">Apply<\/p>\n\n\n<p class=\"cxm-peek-cap wp-block-paragraph\">And you put it to work: here, the business case the way a CFO hears it.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Curriculum<\/p>\n\n\n<h2 class=\"wp-block-heading\">Five modules, one exam<\/h2>\n\n\n<p class=\"cxm-sec-intro wp-block-paragraph\">Every module has an interactive lesson and a Study Companion you can print or keep. Tools are yours to download and use.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-modules is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">01<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Customer Experience through the eyes of CX professionals<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">What CX management covers, how mature organizations run it and where your own organization stands today. You leave with a first business case.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">CX through the eyes of CX professionals<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Interactive module<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Study Companion, module 1<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">PDF<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-sheet is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">CX ROI Calculator<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Tool, Excel<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">02<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Decoding the Voice of Customer<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Choose listening methods that fit the question, read the metrics with care and turn feedback into decisions someone owns.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Decoding the Voice of Customer<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Interactive module<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Study Companion, module 2<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">PDF<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">03<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Mapping and designing the journey<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Build journey maps on data and real customer stories, find the moments that matter and decide what to fix first.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Mapping and designing the journey<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Interactive module<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Study Companion, module 3<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">PDF<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">04<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Designing experiences that differentiate<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Move from fixing pain points to designing experiences customers remember, and test them before you scale.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Designing experiences that differentiate<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Interactive module<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Study Companion, module 4<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">PDF<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">05<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Leading the change<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">Get executive buy-in, set up governance and keep the program alive after the launch energy fades.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-play is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Leading the change<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Interactive module<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-pdf is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Study Companion, module 5<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">PDF<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-slides is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">Executive Buy-in Presentation Framework<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Tool, PDF<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-module is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-n wp-block-paragraph\">06<\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Exam and certificate<\/h3>\n\n\n<p class=\"cxm-module-desc wp-block-paragraph\">A final knowledge test with questions drawn at random from the whole course. Pass it and your certificate is issued on the spot.<\/p>\n\n\n<div class=\"wp-block-group cxm-lessons is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-book is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">CXM Professional exam<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">Knowledge test<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-lesson cxm-ic-award is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-lesson-t wp-block-paragraph\">CXM Professional certificate<\/p>\n\n\n<p class=\"cxm-lesson-k wp-block-paragraph\">On passing<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Included<\/p>\n\n\n<h2 class=\"wp-block-heading\">What you get<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-grid-4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-card cxm-get-card cxm-ic-award is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">A certificate that holds up<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Issued when you pass the exam. It is permanent, anyone can check it on our verify page, and you add it to LinkedIn in one click.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-card cxm-get-card cxm-ic-chat is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">AI course companion<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Ask questions about the course material in Claude, during the course and long after. Your access never expires.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-card cxm-get-card cxm-ic-download is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Tools to keep<\/h3>\n\n\n<p class=\"wp-block-paragraph\">A Study Companion for every module, the CX ROI Calculator and the Executive Buy-in Presentation Framework.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-card cxm-get-card cxm-ic-clock is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Your pace, any device<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Stop when you need to. The platform remembers where you were, down to the slide.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"classroom\" class=\"wp-block-group alignfull cxm-section has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker cxm-kicker-cal wp-block-paragraph\">Classroom edition<\/p>\n\n\n<h2 class=\"wp-block-heading\">CXM Professional Classroom dates<\/h2>\n\n\n<p class=\"cxm-sec-intro wp-block-paragraph\">The same curriculum in two days of case work with peers. Exam and certificate included.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<p class=\"cxm-session-note wp-block-paragraph\">Next sessions are announced here as soon as their dates are set. To book a seat or hear about new dates, write to <a href=\"mailto:hello@cxm.academy\">hello@cxm.academy<\/a>. Want a session for your team only? <a href=\"\/en-ae\/courses-teams\/#quote\">Request a quote<\/a>.<\/p>\n\n\n<div class=\"wp-block-group cxm-faq cxm-classroom-faq is-layout-flow wp-block-group-is-layout-flow\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Who is the classroom for?<\/summary>\n\n<p class=\"wp-block-paragraph\">Anyone responsible for driving customer experience: CX and service leaders, marketers, product managers, entrepreneurs and consultants who prefer to learn in a room with peers.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What is the time commitment?<\/summary>\n\n<p class=\"wp-block-paragraph\">Two full days, from 9 AM to 5 PM, breaks and lunch included.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What does it cost?<\/summary>\n\n<p class=\"wp-block-paragraph\">No classroom dates are open in the Gulf right now. CXM Professional online costs EUR 495 excluding VAT, with the exam and the CXM Professional Certificate included, and you can start right away.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>When and where is the next session?<\/summary>\n\n<p class=\"wp-block-paragraph\">Upcoming sessions are listed on this page with their dates and price. Earlier classrooms ran in Dubai, Antwerp, Oslo and Copenhagen. To hear about new dates in the Gulf, write to hello@cxm.academy.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What if I can't attend both days?<\/summary>\n\n<p class=\"wp-block-paragraph\">The two days build on each other, so plan to attend both. If you have a conflict, write to us and we will look at your options.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can we book it for our team only?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. We run CXM Professional as a private classroom: two days on your dates, at your offices, built around your own cases, with an exam and a certificate per participant. Request a quote.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-white-color has-text-color has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-exam is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker cxm-kicker-gold wp-block-paragraph\">The exam<\/p>\n\n\n<h2 class=\"wp-block-heading\">Two attempts, and the bar goes up<\/h2>\n\n\n<p class=\"cxm-exam-text wp-block-paragraph\">Questions are drawn at random from the whole course, so no two exams are the same. Pass with 70% on your first attempt. If you need a second attempt, the pass mark is 80%. There is no third attempt, so finish the Study Companions before you start.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-attempts is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-attempt is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-attempt-lbl wp-block-paragraph\">Attempt 1<\/p>\n\n\n<p class=\"cxm-attempt-val wp-block-paragraph\">70%<\/p>\n\n\n<p class=\"cxm-attempt-note wp-block-paragraph\">to pass<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-attempt is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-attempt-lbl wp-block-paragraph\">Attempt 2<\/p>\n\n\n<p class=\"cxm-attempt-val wp-block-paragraph\">80%<\/p>\n\n\n<p class=\"cxm-attempt-note wp-block-paragraph\">to pass<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-attempt cxm-off is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-attempt-lbl wp-block-paragraph\">Attempt 3<\/p>\n\n\n<p class=\"cxm-attempt-val wp-block-paragraph\">None<\/p>\n\n\n<p class=\"cxm-attempt-note wp-block-paragraph\">no third attempt<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section cxm-voices has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Learners<\/p>\n\n\n<h2 class=\"wp-block-heading\">What learners say<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-voices-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-voice is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Overall, the course was both thought-provoking and practical. I left with tools I have already put to use, and a strong belief that working with customer loyalty is not just a \"nice to have\": it is downright business critical.<\/p>\n\n\n<div class=\"wp-block-group cxm-voice-who is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Tobias Thomsen<\/strong><\/p>\n\n\n<p class=\"cxm-voice-role wp-block-paragraph\">Retention Manager, BMW<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-voice is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-quote-line wp-block-paragraph\">The CXM Pro course has given me both strategic overview and operational understanding. The teaching combines theory and practice in a way that makes complex CX concepts concrete and tangible.<\/p>\n\n\n<div class=\"wp-block-group cxm-voice-who is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Martin Jensen<\/strong><\/p>\n\n\n<p class=\"cxm-voice-role wp-block-paragraph\">Marketing Manager, Altibox<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-voice is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-quote-line wp-block-paragraph\">The course is for everyone who wants to understand customer behavior, develop CX as a field of expertise, or improve the culture of customer-centricity in their organization.<\/p>\n\n\n<div class=\"wp-block-group cxm-voice-who is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Camilla Norseng<\/strong><\/p>\n\n\n<p class=\"cxm-voice-role wp-block-paragraph\">Head of Customer Experience, ICE, Norway<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-faculty is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-faculty-img\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.webp 1x\" width=\"452\" height=\"452\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/michel-headshot.jpg\" alt=\"Michel Stevens\"\/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Faculty<\/p>\n\n\n<h2 class=\"wp-block-heading\">Michel Stevens<\/h2>\n\n\n<p class=\"cxm-role wp-block-paragraph\">Founder and course director, CXM Academy<\/p>\n\n\n<p class=\"cxm-faculty-bio wp-block-paragraph\">Michel founded CXM Academy to teach customer experience management the way practitioners run it. He works with CX teams in Europe and the Gulf, speaks at CX events and hosts the CXM Academy Podcast. Everything in this course comes from that work.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group cxm-wrap cxm-narrow is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">Questions<\/p>\n\n\n<h2 class=\"wp-block-heading\">Frequently asked<\/h2>\n\n\n<div class=\"wp-block-group cxm-faq is-layout-flow wp-block-group-is-layout-flow\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Is this only for CX professionals?<\/summary>\n\n<p class=\"wp-block-paragraph\">No. It is for anyone with a customer target to hit: CX and service leaders, marketers, product managers, entrepreneurs and consultants. Got an NPS target, a churn problem or a journey that keeps generating complaints? This course is for you.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How much time does it take?<\/summary>\n\n<p class=\"wp-block-paragraph\">About 8 hours, in five modules. You go at your own pace: some people finish in a week, others spread it over a few weeks. There are no prerequisites. Just bring yourself.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Will I get a certificate?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. You choose your path: pass the multiple-choice exam or submit a capstone project. Exam questions are drawn at random, and you pass with 70% on the first attempt or 80% on the second. You then receive the CXM Professional Certificate, which is permanent and ready to add to LinkedIn.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Is there a classroom version?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. The CXM Professional Classroom covers the same curriculum in two days of case work with peers, with the exam and certificate included. No classroom dates are open in the Gulf right now; until then, CXM Professional online covers the same five modules at your own pace. Want it for your team only? We also run it as a private classroom.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can I enroll my team?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. Group discounts are available. Request a quote or write to hello@cxm.academy.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can I get an invoice?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. We send an invoice in your company's name for your accounting team. Prices are in euros and exclude VAT.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Is CXM Professional available in Arabic?<\/summary>\n\n<p class=\"wp-block-paragraph\">Yes. There is an Arabic edition for the Gulf. The English course on this page is open to learners wherever they are.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What makes this different from other CX courses?<\/summary>\n\n<p class=\"wp-block-paragraph\">The lessons are interactive. Each one starts with a real scenario, asks for your answer, and only then gives you the framework. You leave with tools you use at work, such as the CX ROI Calculator and the Executive Buy-in Presentation Framework, and we update the course every quarter.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-section cxm-pt-0 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-cta-panel is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Start CXM Professional today<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Five modules, the tools to apply them and a certificate that proves it. Begin right after checkout.<\/p>\n\n\n<div class=\"wp-block-group cxm-cta-actions is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/learn.cxm.academy\/buy\/cxm-professional\">Buy now: EUR 495<\/a><\/div>\n\n<\/div>\n\n\n<p class=\"cxm-buy-vat wp-block-paragraph\">Excl. VAT<\/p>\n\n\n<p class=\"cxm-continue wp-block-paragraph\"><a href=\"https:\/\/learn.cxm.academy\/\">Already enrolled? Continue your course<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Home Courses CXM Professional CXM Professional \u00b7 Online, self-paced Measure. Map. Design. Then lead the change. The complete customer experience management curriculum in five modules. You learn how CX professionals measure what customers go through, map the journey on evidence, design experiences that set you apart and get the organization to move with you. Excl. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-course","meta":{"cxm_tkey":"course\/cxm-professional-eng","footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":12,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":122,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/10\/revisions\/122"}],"up":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/en-ae\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}