{"id":108,"date":"2026-11-01T11:57:56","date_gmt":"2026-11-01T10:57:56","guid":{"rendered":"https:\/\/www.cxm.academy\/da-dk\/alain-thys\/"},"modified":"2026-11-01T11:57:56","modified_gmt":"2026-11-01T10:57:56","slug":"alain-thys","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/da-dk\/alain-thys\/","title":{"rendered":"Alain Thys"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/da-dk\/\">Forside<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/da-dk\/faculty\/\">Vores undervisere<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Alain Thys<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Underviser \u00b7 Monetizing The Experience<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Alain Thys<\/h1>\n\n\n<p class=\"cxm-v6-strap cxm-v6-sub wp-block-paragraph\">Forfatter \u00b7 Customer Transformation Architect<\/p>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Don't talk about the fluffy stuff. Start speaking in financial impact.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"#programs\">Se hans kursus<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/da-dk\/faculty\/\">M\u00f8d underviserne<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.webp 1x\" width=\"800\" height=\"600\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-alain.jpg\" alt=\"Alain Thys\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Tesen<\/p>\n\n\n<h2 class=\"wp-block-heading\">De fleste CX-ledere arbejder med de rigtige ting<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">De har kunderejsekortene, lyttesystemerne og programmerne for frontlinjen. Det, de mangler, er den samtale, der f\u00e5r en \u00f8konomidirekt\u00f8r til at finansiere arbejdet et \u00e5r mere.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Alain underviser i netop den samtale: sproget, prognosedisciplinen og fort\u00e6llingen til ledelsen. Tilsammen g\u00f8r de kundeoplevelsen til en anerkendt kommerciel l\u00f8ftestang.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Tre \u00e5rtier p\u00e5 direktionsgangen har l\u00e6rt ham, at f\u00f8lelser ikke betaler regningerne. Det g\u00f8r driften. Det g\u00f8r CX ogs\u00e5, n\u00e5r du kan vise det i resultatopg\u00f8relsen.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Hans arbejde<\/p>\n\n\n<h2 class=\"wp-block-heading\">En kode, ikke en stak slides<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Alain er Customer Transformation Architect, stifter af Transformation Architects og forfatter til <em>So, You Want to Become Customer Centric<\/em> og <em>The Transformation Code<\/em>. Den bog afkoder formlen, der skiller transformationer, som holder, fra dem, som stille og roligt ebber ud efter seks m\u00e5neder: Story \u00d7 Resonance \u00d7 Flow.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Det er en multiplikation, ikke en addition: hvis bare \u00e9n variabel bliver nul, bryder hele transformationen sammen. Derfor underviser han i formlen som et diagnosev\u00e6rkt\u00f8j, ikke som inspiration.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Han har tredive \u00e5r p\u00e5 topniveau hos brands og omkring tredive organisatoriske transformationer bag sig, i brancher fra direkte salg over finanssektoren til bedemandsbranchen, og han har p\u00e5virket mere end 500.000 kunder. Hans arbejde ligger i krydsfeltet mellem forretningsstrategi og de discipliner, som de fleste strateger ignorerer: neurovidenskab, narrativt design, immersivt teater og adf\u00e6rds\u00f8konomi.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"programs\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-programs-band has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Hans kursus<\/p>\n\n\n<h2 class=\"wp-block-heading\">Kundemekanisme. \u00d8konomisk mekanisme. Konfidensinterval. P\u00e5 \u00e9n side.<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-g2 cxm-v6-fac-programs is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-card is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">CXM Skills<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-media\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.webp 1x\" width=\"640\" height=\"400\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-skill-business-case.jpg\" alt=\"En CX-business case \u00e5ben p\u00e5 en b\u00e6rbar computer\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\">Monetizing The Experience<\/h3>\n\n\n<p class=\"cxm-v6-skill-course wp-block-paragraph\">Fra CX-aktivitet til \u00f8konomisk resultat.<\/p>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Seks moduler, der flytter kundeoplevelsen fra et slogan til en linje i resultatopg\u00f8relsen. Du beholder CX ROI Calculator og skabelonen til investeringsopl\u00e6gget med to gennemregnede eksempler.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-facts\">\n<li><strong>En holdbar argumentation:<\/strong> kundemekanismen, den \u00f8konomiske mekanisme og konfidensintervallet i et investeringsopl\u00e6g p\u00e5 \u00e9n side, klar til \u00f8konomidirekt\u00f8ren.<\/li>\n\n<li><strong>Kundeaktivering:<\/strong> mekanikken bag kundens livstidsv\u00e6rdi og de \u00f8jeblikke, hvor en CX-indsats faktisk flytter tallene.<\/li>\n\n<li><strong>Risiko og styring:<\/strong> fejlm\u00f8nstrene, risiciene for oms\u00e6tning og indtjening, og kontrollerne f\u00f8r opskalering.<\/li>\n\n<li><strong>Prognosedisciplin:<\/strong> effekten af CX i B2B, hvor oms\u00e6tningen pr. kunde er uj\u00e6vnt fordelt, og hvor oplevelsen efter salget driver mersalg.<\/li>\n<\/ul>\n\n\n<p class=\"cxm-v6-who wp-block-paragraph\"><strong>Alains l\u00f8fte:<\/strong> en holdbar kommerciel argumentation for CX, i det sprog, som \u00f8konomiafdelingen taler.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-card-foot is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-price wp-block-paragraph\"><strong>EUR 495<\/strong> pr. person<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-chips is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">Online<\/p>\n\n\n<p class=\"cxm-v6-chip wp-block-paragraph\">P\u00e5 engelsk<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/course\/monetizing-the-experience\/\">L\u00e6s mere<span class=\"screen-reader-text\">: Monetizing The Experience<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">Monetizing The Experience<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Monetizing the Experience gave my team the language they needed to build credibility within the organization. A customer mechanism, a financial mechanism, a confidence band: three statements that the CFO could engage with. We finally moved CX from a budget request into a strategic conversation.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Jean Felix<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Head of Digital<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Abu Dhabi Commercial Bank<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Klar til at g\u00f8re kundefokus til en vane, der holder?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Start i dit eget tempo i dag, eller book en samtale, s\u00e5 finder vi det rette niveau og den rette leveringsform til jeres organisation.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/da-dk\/courses\/\">Se vores kurser<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Book en samtale<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Forside Vores undervisere Alain Thys Underviser \u00b7 Monetizing The Experience Alain Thys Forfatter \u00b7 Customer Transformation Architect Don't talk about the fluffy stuff. Start speaking in financial impact. Tesen De fleste CX-ledere arbejder med de rigtige ting De har kunderejsekortene, lyttesystemerne og programmerne for frontlinjen. Det, de mangler, er den samtale, der f\u00e5r en \u00f8konomidirekt\u00f8r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"alain-thys","footnotes":""},"class_list":["post-108","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/pages\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/pages\/108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/media?parent=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}