{"id":107,"date":"2026-11-01T11:57:55","date_gmt":"2026-11-01T10:57:55","guid":{"rendered":"https:\/\/www.cxm.academy\/da-dk\/rasmus-houlind\/"},"modified":"2026-11-01T11:57:55","modified_gmt":"2026-11-01T10:57:55","slug":"rasmus-houlind","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/da-dk\/rasmus-houlind\/","title":{"rendered":"Rasmus Houlind"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/da-dk\/\">Forside<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/da-dk\/faculty\/\">Vores undervisere<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Rasmus Houlind<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Underviser \u00b7 Personalization Playbook<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Rasmus Houlind<\/h1>\n\n\n<p class=\"cxm-v6-strap cxm-v6-sub wp-block-paragraph\">Forfatter \u00b7 ophavsmand til Bowtie of Personalization<\/p>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">Personalization that pays, without breaking trust.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/da-dk\/courses-teams\/#quote\">Tr\u00e6n dit team<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/da-dk\/faculty\/\">M\u00f8d underviserne<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus.webp 1x\" width=\"900\" height=\"675\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus.jpg\" alt=\"Rasmus Houlind\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Tesen<\/p>\n\n\n<h2 class=\"wp-block-heading\">De fleste personaliserings\u00adprogrammer forveksler data med forst\u00e5else<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">De har styr p\u00e5 syntaksen, men ikke p\u00e5 mennesket. Rasmus underviser i den disciplin, der adskiller de to: en model til at afg\u00f8re, hvilke kundesignaler der betyder noget, hvilke \u00f8jeblikke der er v\u00e6rd at investere i, og hvor generativ AI reelt er bedre end et menneske, der t\u00e6nker sig om.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Det er forskellen p\u00e5 en kunde, der f\u00f8ler sig set, og en kunde, der f\u00f8ler sig overv\u00e5get.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-work has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Hans arbejde<\/p>\n\n\n<h2 class=\"wp-block-heading\">Han skrev bogen. S\u00e5 skrev han AI-udgaven.<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Rasmus er forfatter til <em>Hello, $FirstName: Profiting from Personalization<\/em>, som han har skrevet sammen med Frans Riemersma, Karsten Horsberg og Hugo Andersson, og som nu er udkommet i en udgave om generativ AI. Hans tidligere bog, <em>Make It All About Me<\/em> (2019), lagde det fundament inden for omnichannel-marketing, som hans arbejde med personalisering bygger p\u00e5.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Han har mere end to \u00e5rtiers praktisk erfaring med marketing og personalisering og arbejder hos Agillic, en nordisk platform til marketingautomatisering. Han er ophavsmand til Bowtie of Personalization, den model, han bruger til at planl\u00e6gge segmenter, budskaber, sandhedens \u00f8jeblikke og indhold.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Hans workshops har f\u00f8rt Bowtie-modellen fra et diagram i en bog til en metode, der virker i praksis. Den bruges af teams inden for handel, bank, velg\u00f8renhed og abonnementsforretninger i Norden, Storbritannien og videre ud i verden.<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus-workshop.webp 1x\" width=\"1000\" height=\"750\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus-workshop.jpg\" alt=\"Personalization Cards lagt ud p\u00e5 to store Bowtie-ark under en workshop\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"teaches\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-teach has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">S\u00e5dan underviser han<\/p>\n\n\n<h2 class=\"wp-block-heading\">Enkelt med vilje<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Rasmus holder modellen enkel med vilje, s\u00e5 de uenigheder, der overrumpler de fleste personaliseringsprogrammer (\"vi sagde begge personalisering, men mente noget forskelligt\"), kan l\u00f8ses ved et bord med kort, f\u00f8r der bliver k\u00f8bt nogen teknologi.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-facts\">\n<li><strong>Praktisk fortrolighed:<\/strong> Bowtie-modellen anvendt p\u00e5 dit eget program: segmenter, budskaber, sandhedens \u00f8jeblikke, marketingautomatisering, inbound og AI.<\/li>\n\n<li><strong>En plan for personalisering:<\/strong> hvad der skal beholdes, hvad der skal udfases, og hvor AI \u00e6ndrer regnestykket.<\/li>\n\n<li><strong>Skarpere d\u00f8mmekraft:<\/strong> overpersonalisering, underpersonalisering, AI med falske positiver og det punkt, hvor tilliden styrtdykker.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac-offer is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">Internt forl\u00f8b for jeres team<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Personalisering for jeres team<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">Et fysisk kursus kun for jeres team, n\u00e5r det passer jer. Vi arbejder med jeres egne cases, s\u00e5 teamet \u00f8ver sig p\u00e5 sine egne kunder.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/da-dk\/courses-teams\/#quote\">F\u00e5 et tilbud<\/a><\/div>\n\n<\/div>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">Har du k\u00f8bt The Personalization Playbook? Din adgang udl\u00f8ber ikke: <a href=\"https:\/\/learn.cxm.academy\/\">log ind p\u00e5 learn.cxm.academy<\/a>.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-words has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">Med hans egne ord<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">Personalization in 2026 is not the same conversation it was three years ago. Generative AI rewrote the cost curve, and a lot of programs that looked sophisticated last year now look brittle. The teams winning are not the ones with the most tools. They are the ones with the clearest framework for which customer signals matter, which moments deserve investment, and where AI is genuinely better than a thoughtful human.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\"><strong>Rasmus Houlind<\/strong>, forfatter til <em>Hello, $FirstName<\/em><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">The Personalization Playbook<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">I joined the masterclass wanting to sharpen my skills. I left with a framework, a new way of thinking about the customer journey, and a stronger professionalism in personalization.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.jpg\" alt=\"Elsa Fanney J\u00f3nsd\u00f3ttir\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Elsa Fanney J\u00f3nsd\u00f3ttir<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Content Manager<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Duos<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Klar til at g\u00f8re kundefokus til en vane, der holder?<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">Start i dit eget tempo i dag, eller book en samtale, s\u00e5 finder vi det rette niveau og den rette leveringsform til jeres organisation.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/da-dk\/courses\/\">Se vores kurser<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Book en samtale<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Forside Vores undervisere Rasmus Houlind Underviser \u00b7 Personalization Playbook Rasmus Houlind Forfatter \u00b7 ophavsmand til Bowtie of Personalization Personalization that pays, without breaking trust. Tesen De fleste personaliserings\u00adprogrammer forveksler data med forst\u00e5else De har styr p\u00e5 syntaksen, men ikke p\u00e5 mennesket. Rasmus underviser i den disciplin, der adskiller de to: en model til at afg\u00f8re, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"rasmus-houlind","footnotes":""},"class_list":["post-107","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/pages\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/pages\/107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/da-dk\/wp-json\/wp\/v2\/media?parent=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}