— CXM Professional · EU edition

Build a CX program that really works. Then prove it paid off.

This isn't another stack of videos. Or an exam you need to pass. This is a proven framework, with lively case studies and examples from European brands you know. These are the templates you'll use tomorrow, and a capstone inside your own organization, the things that turn CX from a good intention into how your company actually runs. Eight hours, self-paced, no fluff.
Approx 8 hours
Self-paced
Certificate

CXM Professional

€ 495

Lifetime access · learn at your own pace
✔ 5 modules + real-world capstone
✔ Templates, playbooks and calculators
✔ CXM Professional Certificate
Training a team? Get a group quote
Professionals from these organizations train with CXM Academy
— Sound familiar?

A course teaches a skill.
It doesn't build a habit.

You've done the training, maybe more than once. Then the untrained organization around you absorbed it like water into sand, and three months later nothing had changed. The problem was never your people.

CXM Professional is built to change how your organization works, not just what you know, so this time it sticks. This is the European edition, so every framework, benchmark, and case study is drawn from European organizations, not translated from somewhere else.
— What changes

Eight hours. Six skills you can apply tomorrow

Turn satisfaction into budget

Walk into the boardroom with a business case that moves money, not just scores or vague statements.

Design experiences people feel

Go past cosmetic fixes. Map the journey, find the real friction, and change what customers actually experience.

Speak the language leadership funds

Stop pitching CX as a nice-to-have. Tie it to the numbers your executives already track, and get the budget.

Lead without second-guessing

Carry the frameworks to run CX like a pro, instead of reacting to whatever lands on your desk.

Turn scattered work into one strategy

End the silo chaos. Give leadership a single through-line they'll get behind and keep funding.

Make it a habit, not a project

Go from one-off wins to a CX program the organization keeps running long after you.
— WHAT YOU'LL WALK AWAY WITH

Not just knowledge.
A toolkit you'll actually use.

Every module sends you home with working tools, more than 30 templates, canvases and calculators you can put to work the same week. A representative handful:

✔ The CX P&L Calculator and CX Capability Self-Assessment
✔ A Voice of the Customer scorecard, persona and jobs-to-be-done canvases
✔ A journey-mapping facilitation guide and friction prioritization grid
✔ The Value Proposition Canvas and a prototype-test planner
✔ A service-recovery playbook and change diagnosis (ADKAR and COM-B)
✔ A governance toolkit, plus 20+ more tools across the five modules

As a bonus, you'll get access to our secret CX Pro whisperer who helps you during complex tasks in your own AI (like Claude, ChatGPT, etc.). Not sure how to run an analysis? No problem. Wondering where to start with your customer journey? We've got you. 

Two ways to certify

1

Multiple-Choice Exam

Verify what you've learned and get certified fast.
2

Capstone project

Apply the course to a real challenge in your own organization and graduate while being mentored.
— WHAT'S INSIDE

Five modules and everything you need to run your CX program

A look inside

"I stopped guessing about CX impact. Within a quarter I had a business case my leadership team actually signed off.

Camilla Norseng recommends this CX Professional course
Camilla Norseng
Head of CX, ICE (Lyse Telecom & Energy)

★★★★★

4.8

rated by CX professionals
who completed the course
Michel Stevens is the course creator of CXM Professional

Michel Stevens

Founder & Course Director, CXM Academy

"I don't build courses for one team. I build them for the whole organization."

14,000+ courses delivered
Refreshed every quarter with new customer research
— ENROLL

One course.
Everything you need to lead.

The full CXM Professional course for one learner.

✔ 5 in-depth modules plus a real-world capstone project
✔ The CX Capability Self-Assessment for your organization
✔ A complete Voice of the Customer program blueprint and scorecard
✔ The journey-mapping workshop kit and templates
✔ Design and service-recovery playbooks, plus governance frameworks
✔ The CXM Professional Certificate for LinkedIn and your resume
✔ Lifetime access, learn at your own pace, updated every quarter

Training a team?

CX sticks when it's a team habit, not a solo badge. Bring it to the whole department, and talk to us instead of buying seats one at a time.
✔ Group rates and volume discounts
✔ Invoicing and bank transfer
✔ Classroom or blended delivery
✔ Progress reporting for L&D
— Questions

Frequently asked questions

Is this only for CX professionals?

No. It is for anyone responsible for driving customer experience: marketers, product managers, service leaders, entrepreneurs, and consultants. If you care about customer outcomes, this is for you.

What is the time commitment?

About 8 hours of content. You work at your own pace, so some people finish in a week and others take a few weeks. There is no deadline, so you control the timeline. Running it with your team as a classroom training takes two full days.

Do I need to prepare anything?

No. Just bring yourself and a willingness to learn. All materials are provided, and you keep lifetime access to everything.

Will I get a certificate?

Yes. On completion you receive the CXM Professional Certificate, ready for your LinkedIn profile and resume.

Can I enroll my team?

Absolutely. Group rates are available, and we can arrange invoicing and reporting for L&D. Use the team quote button above and we will set it up.

Can I get an invoice, or pay by bank transfer?

Yes to both. We can send an invoice for your records or your accounting department, and we accept bank transfers and other payment methods. Contact us to arrange it.

What makes this different from other CX courses?

Most CX courses hand you videos and a certificate. This one runs on a proprietary teaching methodology and sends you home with the frameworks, templates, calculators, and a capstone that put it to work. It is built to change how you apply your knowledge and how your organization operates, not just what you know.

— YOUR MOVE

Build the habit that sticks

You already know training alone won't change your organization. Eight hours gives you the methodology, the tools, and the certificate, then a capstone that proves it where it counts, inside your own organization.