{"id":16,"date":"2026-10-15T13:02:06","date_gmt":"2026-10-15T11:02:06","guid":{"rendered":"https:\/\/new.cxm.academy\/ar-ae\/blog\/"},"modified":"2026-10-31T15:08:59","modified_gmt":"2026-10-31T14:08:59","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/ar-ae\/blog\/","title":{"rendered":"\u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-hero cxm-hero-page has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-hero-media cxm-pos-50-30\"><img decoding=\"async\" fetchpriority=\"high\" srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-2295271250-hero-r-2cec36.webp 900w, \/wp-content\/themes\/cxm-academy\/assets\/images\/photo-2295271250-hero-r-2cec36-2x.webp 1800w\" sizes=\"(max-width: 640px) 92vw, (max-width: 960px) 94vw, 852px\" width=\"900\" height=\"600\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/photo-2295271250-hero-r-2cec36.jpg\" alt=\"\u0645\u0648\u0638\u0641\u0627 \u0645\u0631\u0643\u0632 \u0627\u062a\u0635\u0627\u0644 \u0628\u0633\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u0633 \u064a\u0639\u0645\u0644\u0627\u0646 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0639\u0644\u0649 \u0637\u0627\u0648\u0644\u0629 \u0645\u0634\u062a\u0631\u0643\u0629\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-hero-panel is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/ar-ae\/\">\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-kicker cxm-kicker-gold cxm-oct 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\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629\u060c \u0648\u062a\u062c\u062f\u0648\u0646\u0647\u0627 \u0645\u062c\u0645\u0651\u0639\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0646\u0627 \u0627\u0644\u062f\u0648\u0644\u064a.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#latest\">\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"#newsletter\">\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"newsletter\" class=\"wp-block-group alignfull cxm-section cxm-newsletter-band has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-newsletter is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-kicker wp-block-paragraph\">\u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u0642\u0631\u0627\u0621\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0628\u0631\u064a\u062f\u0643<\/h2>\n\n\n<p class=\"cxm-muted wp-block-paragraph\">\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0623\u0628\u062d\u0627\u062b \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u062f\u0648\u0631\u0627\u062a\u060c \u064a\u0643\u062a\u0628\u0647\u0627 \u0645\u062f\u0631\u0628\u0648\u0646\u0627. \u0648\u0644\u0627 \u0646\u0634\u0627\u0631\u0643 \u0628\u0631\u064a\u062f\u0643 \u0645\u0639 \u0623\u064a \u062c\u0647\u0629 \u0623\u062e\u0631\u0649.<\/p>\n\n<\/div>\n\n\n<!-- Hub form: newsletter. Posts JSON to the Hub (data-hub-endpoint); see README, \"What the Hub must provide\".\n     Without JavaScript the form falls back to an email to hello@cxm.academy. -->\n<div class=\"cxm-form-box\">\n<form class=\"cxm-form\" data-hub-form=\"newsletter\" data-hub-endpoint=\"https:\/\/hub.cxm.academy\/api\/forms\/newsletter\" action=\"mailto:hello@cxm.academy?subject=Newsletter%20signup\" method=\"post\" enctype=\"text\/plain\" novalidate>\n<div class=\"cxm-field\"><label for=\"cxm-nl-name\">\u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0643\u0627\u0645\u0644<\/label><input id=\"cxm-nl-name\" name=\"name\" type=\"text\" autocomplete=\"name\" required><\/div>\n<div class=\"cxm-field\"><label for=\"cxm-nl-mail\">\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/label><input id=\"cxm-nl-mail\" name=\"email\" type=\"email\" autocomplete=\"email\" required><\/div>\n<button class=\"wp-element-button\" type=\"submit\">\u0627\u0634\u062a\u0631\u0643<\/button>\n<div class=\"cxm-hp\" aria-hidden=\"true\"><label for=\"cxm-nl-website\">\u0627\u062a\u0631\u0643 \u0647\u0630\u0627 \u0627\u0644\u062d\u0642\u0644 \u0641\u0627\u0631\u063a\u064b\u0627<\/label><input id=\"cxm-nl-website\" name=\"website\" type=\"text\" tabindex=\"-1\" autocomplete=\"off\"><\/div>\n<input type=\"hidden\" name=\"consent_newsletter\" value=\"yes\" data-consent=\"newsletter\" data-consent-note=\"cxm-nl-note\">\n<p class=\"cxm-form-note\" id=\"cxm-nl-note\">\u064a\u0645\u0643\u0646\u0643 \u0625\u0644\u063a\u0627\u0621 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0623\u064a \u0648\u0642\u062a. \u0627\u0637\u0651\u0644\u0639 \u0639\u0644\u0649 <a href=\"\/privacy\/\">\u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/a>.<\/p>\n<p class=\"cxm-form-error\" role=\"alert\" hidden>\u062a\u0639\u0630\u0651\u0631 \u0627\u0644\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0622\u0646. \u062d\u0627\u0648\u0644 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u0623\u0648 \u0631\u0627\u0633\u0644\u0646\u0627 \u0639\u0644\u0649 <a href=\"mailto:hello@cxm.academy?subject=Newsletter%20signup\">hello@cxm.academy<\/a> \u0644\u0646\u0636\u064a\u0641\u0643 \u064a\u062f\u0648\u064a\u064b\u0627.<\/p>\n<\/form>\n<div class=\"cxm-success\" role=\"status\">\n<h3>\u062a\u0645 \u062a\u0633\u062c\u064a\u0644\u0643<\/h3>\n<p>\u0623\u0631\u0633\u0644\u0646\u0627 \u0631\u0627\u0628\u0637 \u062a\u0623\u0643\u064a\u062f \u0625\u0644\u0649 <b class=\"js-email\">\u0628\u0631\u064a\u062f\u0643<\/b>. \u0627\u0641\u062a\u062d \u0627\u0644\u0631\u0627\u0628\u0637 \u0644\u062a\u0628\u062f\u0623 \u0641\u064a \u062a\u0644\u0642\u0651\u064a \u0627\u0644\u0646\u0634\u0631\u0629.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"latest\" class=\"wp-block-group alignfull cxm-section cxm-latest has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-sec-head is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">\u0623\u062d\u062f\u062b \u0645\u0627 \u0646\u0634\u0631\u0646\u0627\u0647<\/h2>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/\">\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-grid-3 is-layout-flow wp-block-group-is-layout-flow\">\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">\u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/your-cx-capability-is-decaying\/\">Your CX capability is decaying<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">CX dashboards report outcomes, and outcomes move last.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/your-cx-capability-is-decaying\/\">\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0642\u0627\u0644<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">\u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/automating-work-prevents-you-from-learning\/\">Automating work prevents you from learning<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">Reliance on AI tooling quietly erodes the judgment a CX team is later asked to exercise.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/automating-work-prevents-you-from-learning\/\">\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0642\u0627\u0644<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group cxm-card cxm-icard is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-icard-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-tag cxm-tag-line wp-block-paragraph\">\u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629<\/p>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"\/blog\/nobody-was-ever-made-customer-centric-by-downloading-a-template\/\">Nobody was ever made customer-centric by downloading a template.<\/a><\/h3>\n\n\n<p class=\"cxm-icard-ex wp-block-paragraph\">A template earns its place when the task is known and the risk is skipping a step.<\/p>\n\n\n<p class=\"cxm-link-arrow wp-block-paragraph\"><a href=\"\/blog\/nobody-was-ever-made-customer-centric-by-downloading-a-template\/\">\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0642\u0627\u0644<\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0625\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0639\u0646 \u0623\u0633\u0626\u0644\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0645\u0642\u0627\u0644\u0627\u062a \u0639\u0646 \u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0631\u0633\u0645 \u0631\u062d\u0644\u062a\u0647 \u0648\u062a\u0635\u0645\u064a\u0645\u0647\u0627 \u0648\u0642\u064a\u0627\u062f\u062a\u0647\u0627\u060c \u064a\u0643\u062a\u0628\u0647\u0627 \u0645\u062f\u0631\u0628\u0648\u0646\u0627 \u0648\u0636\u064a\u0648\u0641\u0646\u0627. \u062a\u064f\u0646\u0634\u0631 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629\u060c \u0648\u062a\u062c\u062f\u0648\u0646\u0647\u0627 \u0645\u062c\u0645\u0651\u0639\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0646\u0627 \u0627\u0644\u062f\u0648\u0644\u064a. \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0642\u0631\u0627\u0621\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0628\u0631\u064a\u062f\u0643 \u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0623\u0628\u062d\u0627\u062b \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u062f\u0648\u0631\u0627\u062a\u060c \u064a\u0643\u062a\u0628\u0647\u0627 \u0645\u062f\u0631\u0628\u0648\u0646\u0627. \u0648\u0644\u0627 \u0646\u0634\u0627\u0631\u0643 \u0628\u0631\u064a\u062f\u0643 \u0645\u0639 \u0623\u064a \u062c\u0647\u0629 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"blog","footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":9,"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/pages\/16\/revisions\/95"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}