{"id":113,"date":"2026-11-01T11:59:35","date_gmt":"2026-11-01T10:59:35","guid":{"rendered":"https:\/\/www.cxm.academy\/ar-ae\/rasmus-houlind\/"},"modified":"2026-11-01T11:59:35","modified_gmt":"2026-11-01T10:59:35","slug":"rasmus-houlind","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/ar-ae\/rasmus-houlind\/","title":{"rendered":"Rasmus Houlind"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-hero cxm-v6-hero-product cxm-v6-hero-fac has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-hero-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<nav class=\"wp-block-group cxm-crumbs is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"\/ar-ae\/\">\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/ar-ae\/faculty\/\">\u0645\u062f\u0631\u0628\u0648\u0646\u0627<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Rasmus Houlind<\/p>\n\n<\/nav>\n\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">\u0645\u062f\u0631\u0651\u0628 \u00b7 Personalization Playbook<\/p>\n\n\n<h1 class=\"wp-block-heading cxm-v6-h1\">Rasmus Houlind<\/h1>\n\n\n<p class=\"cxm-v6-strap cxm-v6-sub wp-block-paragraph\">\u0645\u0624\u0644\u0641\u060c \u0648\u0645\u0628\u062a\u0643\u0631 \u0646\u0645\u0648\u0630\u062c Bowtie of Personalization<\/p>\n\n\n<p class=\"cxm-v6-lede wp-block-paragraph\">\u062a\u062e\u0635\u064a\u0635 \u064a\u062d\u0642\u0651\u0642 \u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0645\u0646 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0647\u0632\u0651 \u0627\u0644\u062b\u0642\u0629.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/ar-ae\/courses-teams\/#quote\">\u062f\u0631\u0651\u0628 \u0641\u0631\u064a\u0642\u0643<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/ar-ae\/faculty\/\">\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0631\u0628\u064a\u0646<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus.webp 1x\" width=\"900\" height=\"675\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus.jpg\" alt=\"Rasmus Houlind\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-thesis has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u062a\u062e\u0644\u0637 \u0645\u0639\u0638\u0645 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0641\u0647\u0645<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u062a\u0642\u0646 \u0647\u0630\u0647 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0635\u064a\u0627\u063a\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u064f\u062e\u0637\u0626 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646. \u0648\u064a\u0639\u0644\u0651\u0645 Rasmus \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0646\u0639 \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0646: \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0647\u0645\u0629\u060c \u0648\u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0648\u0651\u0642 \u0641\u064a\u0647\u0627 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0641\u0639\u0644\u064b\u0627 \u0639\u0644\u0649 \u0625\u0646\u0633\u0627\u0646 \u062d\u0635\u064a\u0641.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0639\u0645\u064a\u0644 \u064a\u0634\u0639\u0631 \u0628\u0623\u0646\u0643 \u062a\u0631\u0627\u0647\u060c \u0648\u0639\u0645\u064a\u0644 \u064a\u0634\u0639\u0631 \u0628\u0623\u0646\u0643 \u062a\u0631\u0627\u0642\u0628\u0647.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-work has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">\u0623\u0639\u0645\u0627\u0644\u0647<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0644\u0651\u0641 \u0627\u0644\u0643\u062a\u0627\u0628. \u062b\u0645 \u0623\u0644\u0651\u0641 \u0637\u0628\u0639\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0644\u0651\u0641 Rasmus \u0643\u062a\u0627\u0628 <em>Hello, $FirstName: Profiting from Personalization<\/em> \u0645\u0639 Frans Riemersma \u0648Karsten Horsberg \u0648Hugo Andersson\u060c \u0648\u0642\u062f \u0635\u062f\u0631 \u0627\u0644\u0622\u0646 \u0641\u064a \u0637\u0628\u0639\u062a\u0647 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a. \u0623\u0645\u0627 \u0643\u062a\u0627\u0628\u0647 \u0627\u0644\u0633\u0627\u0628\u0642 <em>Make It All About Me<\/em> \u0627\u0644\u0635\u0627\u062f\u0631 \u0639\u0627\u0645 2019\u060c \u0641\u0642\u062f \u0623\u0631\u0633\u0649 \u0623\u0633\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0639\u0644\u064a\u0647\u0627 \u0639\u0645\u0644\u0647 \u0641\u064a \u0627\u0644\u062a\u062e\u0635\u064a\u0635.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0645\u0636\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0642\u062f\u064a\u0646 \u0641\u064a \u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0648\u064a\u0639\u0645\u0644 \u0641\u064a Agillic\u060c \u0648\u0647\u064a \u0645\u0646\u0635\u0629 \u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u062f\u0648\u0644 \u0627\u0644\u0634\u0645\u0627\u0644 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a. \u0648\u0647\u0648 \u0645\u0628\u062a\u0643\u0631 \u0646\u0645\u0648\u0630\u062c Bowtie of Personalization\u060c \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647 \u0641\u064a \u062a\u062e\u0637\u064a\u0637 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0646\u0642\u0644\u062a \u0648\u0631\u0634 \u0639\u0645\u0644\u0647 \u0646\u0645\u0648\u0630\u062c Bowtie \u0645\u0646 \u0631\u0633\u0645 \u062a\u0648\u0636\u064a\u062d\u064a \u0641\u064a \u0643\u062a\u0627\u0628 \u0625\u0644\u0649 \u0645\u0646\u0647\u062c\u064a\u0629 \u0639\u0645\u0644 \u0641\u0639\u0644\u064a\u0629\u060c \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0641\u0631\u0642 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0635\u0631\u0641\u064a \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062e\u064a\u0631\u064a \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u0634\u0645\u0627\u0644 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0648\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u062e\u0627\u0631\u062c\u0647\u0627.<\/p>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full cxm-v6-hero-photo\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus-workshop.webp 1x\" width=\"1000\" height=\"750\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/v6-fac-rasmus-workshop.jpg\" alt=\"\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization Cards) \u0645\u0648\u0632\u0651\u0639\u0629 \u0639\u0644\u0649 \u0648\u0631\u0642\u062a\u064a\u0646 \u0643\u0628\u064a\u0631\u062a\u064a\u0646 \u0644\u0646\u0645\u0648\u0630\u062c Bowtie \u062e\u0644\u0627\u0644 \u0648\u0631\u0634\u0629 \u0639\u0645\u0644\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"teaches\" class=\"wp-block-group alignfull cxm-v6 cxm-v6-fac-teach has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">\u0643\u064a\u0641 \u064a\u062f\u0631\u0651\u0633<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u0628\u0633\u0627\u0637\u0629 \u0645\u0642\u0635\u0648\u062f\u0629<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0639\u0645\u0651\u062f Rasmus \u0623\u0646 \u064a\u064f\u0628\u0642\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0628\u0633\u064a\u0637\u064b\u0627\u060c \u0644\u0643\u064a \u062a\u064f\u062d\u0633\u0645 \u0639\u0644\u0649 \u0627\u0644\u0637\u0627\u0648\u0644\u0629\u060c \u0648\u0628\u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a\u060c \u0627\u0644\u062e\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u0627\u063a\u062a \u0645\u0639\u0638\u0645 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062e\u0635\u064a\u0635 (\u00ab\u0643\u0644\u0627\u0646\u0627 \u062a\u062d\u062f\u0651\u062b \u0639\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0644\u0643\u0646 \u0643\u0644\u064b\u0651\u0627 \u0645\u0646\u0627 \u0642\u0635\u062f \u0634\u064a\u0626\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u064b\u0627\u00bb)\u060c \u0642\u0628\u0644 \u0634\u0631\u0627\u0621 \u0623\u064a \u062a\u0642\u0646\u064a\u0629.<\/p>\n\n\n<ul class=\"wp-block-list cxm-v6-facts\">\n<li><strong>\u062a\u0645\u0643\u0651\u0646 \u0639\u0645\u0644\u064a:<\/strong> \u0646\u0645\u0648\u0630\u062c Bowtie \u0645\u0637\u0628\u0651\u0642\u064b\u0627 \u0639\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c\u0643\u0645 \u0627\u0644\u062e\u0627\u0635: \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u0648\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0627\u0631\u062f\u060c \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/li>\n\n<li><strong>\u062e\u0637\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635:<\/strong> \u0645\u0627 \u064a\u062c\u0628 \u0627\u0644\u0625\u0628\u0642\u0627\u0621 \u0639\u0644\u064a\u0647\u060c \u0648\u0645\u0627 \u064a\u062c\u0628 \u0627\u0644\u062a\u062e\u0644\u0651\u064a \u0639\u0646\u0647\u060c \u0648\u0623\u064a\u0646 \u064a\u063a\u064a\u0651\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629.<\/li>\n\n<li><strong>\u062a\u0642\u062f\u064a\u0631 \u0623\u062f\u0642:<\/strong> \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u062a\u0641\u0631\u064a\u0637 \u0641\u064a\u0647\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u0643\u0627\u0630\u0628\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u062d\u0627\u0641\u0629 \u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0644\u062b\u0642\u0629.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-fac-offer is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-tags is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-tag wp-block-paragraph\">\u062a\u062f\u0631\u064a\u0628 \u062e\u0627\u0635 \u0644\u0641\u0631\u064a\u0642\u0643\u0645<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u0641\u0631\u064a\u0642\u0643\u0645<\/h3>\n\n\n<p class=\"cxm-v6-body wp-block-paragraph\">\u062a\u062f\u0631\u064a\u0628 \u062d\u0636\u0648\u0631\u064a \u0644\u0641\u0631\u064a\u0642\u0643\u0645 \u0648\u062d\u062f\u0647\u060c \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628\u0643\u0645. \u0646\u0639\u0645\u0644 \u0639\u0644\u0649 \u062d\u0627\u0644\u0627\u062a\u0643\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0641\u064a\u062a\u062f\u0631\u0651\u0628 \u0627\u0644\u0641\u0631\u064a\u0642 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0647 \u0647\u0648.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-navy\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/ar-ae\/courses-teams\/#quote\">\u0627\u0637\u0644\u0628 \u0639\u0631\u0636 \u0633\u0639\u0631<\/a><\/div>\n\n<\/div>\n\n\n<p class=\"cxm-v6-muted cxm-v6-small wp-block-paragraph\">\u0647\u0644 \u0644\u062f\u064a\u0643 \u062f\u0648\u0631\u0629 The Personalization Playbook\u061f \u0644\u0627 \u062a\u0646\u062a\u0647\u064a \u0635\u0644\u0627\u062d\u064a\u0629 \u0648\u0635\u0648\u0644\u0643 \u0625\u0644\u064a\u0647\u0627: <a href=\"https:\/\/learn.cxm.academy\/\">\u0633\u062c\u0651\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0639\u0628\u0631 learn.cxm.academy<\/a>.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-words has-soft-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-g2 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-stack is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-eyebrow wp-block-paragraph\">\u0628\u0643\u0644\u0645\u0627\u062a\u0647<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u0639\u0627\u0645 2026 \u0643\u0645\u0627 \u0643\u0627\u0646 \u0642\u0628\u0644 \u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a. \u0641\u0642\u062f \u0623\u0639\u0627\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0631\u0633\u0645 \u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0648\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u064a \u0628\u062f\u062a \u0645\u062a\u0637\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a \u062a\u0628\u062f\u0648 \u0627\u0644\u064a\u0648\u0645 \u0647\u0634\u0651\u0629. \u0648\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0631\u0627\u0628\u062d\u0629 \u0644\u064a\u0633\u062a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0645\u0644\u0643 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u0628\u0644 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0645\u0644\u0643 \u0623\u0648\u0636\u062d \u0625\u0637\u0627\u0631 \u0644\u062a\u062d\u062f\u064a\u062f \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0647\u0645\u0629\u060c \u0648\u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0648\u0651\u0642 \u0641\u064a\u0647\u0627 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u0639\u0644\u064b\u0627 \u0639\u0644\u0649 \u0625\u0646\u0633\u0627\u0646 \u062d\u0635\u064a\u0641.<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\"><strong>Rasmus Houlind<\/strong>\u060c \u0645\u0624\u0644\u0641 \u0643\u062a\u0627\u0628 <em>Hello, $FirstName<\/em><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group cxm-v6-card cxm-v6-quote is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"cxm-v6-skill-k wp-block-paragraph\">The Personalization Playbook<\/p>\n\n\n<p class=\"cxm-quote-line wp-block-paragraph\">\u0627\u0644\u062a\u062d\u0642\u062a \u0628\u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0643\u062b\u0641\u0629 \u0644\u0623\u0635\u0642\u0644 \u0645\u0647\u0627\u0631\u0627\u062a\u064a\u060c \u0648\u062e\u0631\u062c\u062a \u0645\u0646\u0647\u0627 \u0628\u0625\u0637\u0627\u0631 \u0639\u0645\u0644\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u062a\u062e\u0635\u064a\u0635.<\/p>\n\n\n<div class=\"wp-block-group cxm-v6-person is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full cxm-v6-avatar\"><img srcset=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.webp 1x\" width=\"160\" height=\"160\" decoding=\"async\" src=\"\/wp-content\/themes\/cxm-academy\/assets\/images\/learner-elsa-fanney-jonsdottir.jpg\" alt=\"Elsa Fanney J\u00f3nsd\u00f3ttir\"\/><\/figure>\n\n\n<div class=\"wp-block-group cxm-v6-person-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><strong>Elsa Fanney J\u00f3nsd\u00f3ttir<\/strong><\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">\u0645\u062f\u064a\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n\n\n<p class=\"cxm-v6-muted wp-block-paragraph\">Duos<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull cxm-v6 cxm-v6-closing has-navy-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide cxm-wrap is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group cxm-v6-head cxm-v6-head-center is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">\u0647\u0644 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u0628\u0646\u0627\u0621 \u0639\u0627\u062f\u0627\u062a \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062f\u0648\u0645\u061f<\/h2>\n\n\n<p class=\"cxm-v6-intro wp-block-paragraph\">\u0627\u0628\u062f\u0623 \u0627\u0644\u064a\u0648\u0645 \u0628\u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0630\u0627\u062a\u064a\u060c \u0623\u0648 \u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u0644\u0646\u062e\u062a\u0627\u0631 \u0645\u0639\u0643 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0644\u0645\u0624\u0633\u0633\u062a\u0643.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button cxm-v6-btn-gold\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/ar-ae\/courses\/\">\u062a\u0635\u0641\u0651\u062d \u062f\u0648\u0631\u0627\u062a\u0646\u0627<\/a><\/div>\n\n\n<div class=\"wp-block-button cxm-v6-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">\u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062f\u0631\u0628\u0648\u0646\u0627 Rasmus Houlind \u0645\u062f\u0631\u0651\u0628 \u00b7 Personalization Playbook Rasmus Houlind \u0645\u0624\u0644\u0641\u060c \u0648\u0645\u0628\u062a\u0643\u0631 \u0646\u0645\u0648\u0630\u062c Bowtie of Personalization \u062a\u062e\u0635\u064a\u0635 \u064a\u062d\u0642\u0651\u0642 \u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0645\u0646 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0647\u0632\u0651 \u0627\u0644\u062b\u0642\u0629. \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629 \u062a\u062e\u0644\u0637 \u0645\u0639\u0638\u0645 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0641\u0647\u0645 \u062a\u064f\u062a\u0642\u0646 \u0647\u0630\u0647 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0635\u064a\u0627\u063a\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u064f\u062e\u0637\u0626 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646. \u0648\u064a\u0639\u0644\u0651\u0645 Rasmus \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0646\u0639 \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0646: \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide","meta":{"cxm_tkey":"rasmus-houlind","footnotes":""},"class_list":["post-113","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/pages\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":0,"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/pages\/113\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cxm.academy\/ar-ae\/wp-json\/wp\/v2\/media?parent=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}