{"id":103,"date":"2026-11-01T00:59:19","date_gmt":"2026-10-31T23:59:19","guid":{"rendered":"https:\/\/www.cxm.academy\/ar-ae\/about\/"},"modified":"2026-11-01T11:59:38","modified_gmt":"2026-11-01T10:59:38","slug":"about","status":"publish","type":"page","link":"https:\/\/www.cxm.academy\/ar-ae\/about\/","title":{"rendered":"\u0645\u0646 \u0646\u062d\u0646"},"content":{"rendered":"\n
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\u0639\u0646 CXM Academy<\/p>\n\n\n

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14,500<\/p>\n\n\n

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6<\/p>\n\n\n

\u0644\u063a\u0627\u062a \u062a\u062a\u0648\u0641\u0631 \u0628\u0647\u0627 CXM Foundations<\/p>\n\n<\/div>\n\n\n

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7<\/p>\n\n\n

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\u062f\u0648\u0631\u0629 CXM Professional \u0648\u062f\u0648\u0631\u0627\u062a CXM Skills\u060c \u0623\u064a \u0631\u0633\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0628\u0646\u0627\u0621 \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0645\u0644. \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u062d\u0636\u0648\u0631\u064a\u064b\u0627\u060c \u0645\u0639 \u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0634\u0647\u0627\u062f\u0629.<\/p>\n\n\n

\u0639\u0631\u0636 \u062c\u0645\u064a\u0639 \u0627\u0644\u062f\u0648\u0631\u0627\u062a<\/a><\/p>\n\n<\/div>\n\n\n

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\u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a<\/p>\n\n\n

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\u062f\u0648\u0631\u0629 CXM Foundations \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0644\u0647\u0627\u060c \u0648\u0628\u0631\u0646\u0627\u0645\u062c Interaction by Design \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0644\u0641\u0631\u0642 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629\u060c \u0648\u062a\u062f\u0631\u064a\u0628 \u062e\u0627\u0635 \u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u062d\u062f\u060c \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062d\u0627\u0644\u0627\u062a\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>\n\n\n

\u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a<\/a><\/p>\n\n<\/div>\n\n\n

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01<\/p>\n\n\n

\u0645\u0631\u0628\u062d\u0629<\/h3>\n\n\n

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02<\/p>\n\n\n

\u0639\u0645\u0644\u064a\u0629<\/h3>\n\n\n

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03<\/p>\n\n\n

\u0645\u064f\u0645\u0643\u064e\u0651\u0646\u0629<\/h3>\n\n\n

\u0644\u0643\u064a \u064a\u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0645\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627.<\/p>\n\n\n

\u0642\u062f \u064a\u062a\u0639\u062b\u0651\u0631 \u0623\u0641\u0636\u0644 \u062a\u062f\u0631\u064a\u0628 \u0639\u0646\u062f \u0628\u0627\u0628 \u0627\u0644\u0645\u0643\u062a\u0628: \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0642\u062f\u064a\u0645\u0629\u060c \u0648\u0623\u0647\u062f\u0627\u0641 \u0645\u062a\u0639\u0627\u0631\u0636\u0629\u060c \u0648\u0633\u064a\u0627\u0633\u0627\u062a \u0644\u0627 \u062a\u0633\u0645\u062d. \u0648\u0646\u062d\u0646 \u0646\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0626\u0642 \u0623\u064a\u0636\u064b\u0627\u060c \u0644\u064a\u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0641\u0639\u0644\u064b\u0627 \u0645\u0646 \u0623\u062f\u0627\u0621 \u0645\u0627 \u064a\u064f\u0637\u0644\u0628 \u0645\u0646\u0647\u0645.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n

\n\n
\n\n
\n\n

\u0643\u064a\u0641 \u0646\u062f\u0631\u0651\u0633<\/p>\n\n\n

\u0645\u0646\u0647\u062c\u064a\u0629 Learn Loop\u060c \u0645\u0635\u0645\u064e\u0651\u0645\u0629 \u0644\u0639\u0645\u0644\u0643 \u0645\u0639 \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639<\/h2>\n\n\n

\u0646\u0633\u0645\u0651\u064a\u0647\u0627 Learn Loop. \u064a\u062a\u0630\u0643\u0651\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u0645\u0627 \u062a\u0639\u0644\u0651\u0645\u0648\u0647 \u0623\u0643\u062b\u0631 \u0648\u064a\u0637\u0628\u0651\u0642\u0648\u0646\u0647 \u0628\u0635\u0648\u0631\u0629 \u0623\u0641\u0636\u0644\u060c \u0644\u0623\u0646\u0647\u0645 \u064a\u062a\u062f\u0631\u0651\u0628\u0648\u0646 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0641 \u064a\u0639\u0631\u0641\u0648\u0646\u0647\u0627.<\/p>\n\n<\/div>\n\n\n

\n\n
\n\n

01<\/p>\n\n\n

\n\n

\u062a\u0623\u0645\u0651\u0644<\/h3>\n\n\n

\u062a\u0628\u062f\u0623 \u0643\u0644 \u0648\u062d\u062f\u0629 \u0628\u0645\u0648\u0642\u0641 \u0645\u0646 \u0627\u0644\u0648\u0627\u0642\u0639. \u0648\u064a\u062d\u062f\u0651\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u0625\u062c\u0627\u0628\u062a\u0647\u0645 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0637\u0651\u0644\u0639\u0648\u0627 \u0639\u0644\u0649 \u0623\u064a \u0646\u0638\u0631\u064a\u0629.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n

\n\n

02<\/p>\n\n\n

\n\n

\u0627\u0643\u062a\u0634\u0627\u0641<\/h3>\n\n\n

\u062b\u0645 \u062a\u0623\u062a\u064a \u0627\u0644\u0646\u0638\u0631\u064a\u0629: \u0644\u0645\u0627\u0630\u0627 \u062a\u0646\u062c\u062d \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0623\u0648 \u062a\u062e\u0641\u0642\u060c \u0648\u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0630\u064a \u064a\u0642\u0641 \u062e\u0644\u0641\u0647\u0627.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n

\n\n

03<\/p>\n\n\n

\n\n

\u062a\u0637\u0628\u064a\u0642<\/h3>\n\n\n

\u0648\u064a\u0637\u0628\u0651\u0642\u0648\u0646\u0647\u0627 \u0641\u0648\u0631\u064b\u0627 \u0639\u0644\u0649 \u0639\u0645\u0644\u0647\u0645. \u0648\u0641\u064a \u0628\u0631\u0627\u0645\u062c\u0646\u0627 \u0644\u0644\u0641\u0631\u0642\u060c \u062a\u064f\u0628\u0642\u064a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u062d\u0641\u064a\u0632\u064a\u0629 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u0633\u062a\u0645\u0631\u064b\u0627 \u0628\u0639\u062f \u0627\u0644\u062f\u0648\u0631\u0629.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n

\u0627\u0642\u0631\u0623 \u0643\u064a\u0641 \u0646\u064f\u0628\u0642\u064a \u062f\u0648\u0631\u0627\u062a\u0646\u0627 \u0645\u062d\u062f\u0651\u062b\u0629<\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n

\n\n
\n\n
\n\n

\u0645\u0627 \u064a\u062d\u0628\u0651\u0647 \u0639\u0645\u0644\u0627\u0624\u0646\u0627 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0645\u0639\u0646\u0627<\/h2>\n\n<\/div>\n\n\n
\n\n

\u0646\u062d\u0638\u0649 \u0628\u062b\u0642\u0629<\/p>\n\n\n

\n\n
\"McDonald's\"\/<\/figure>\n\n\n
\"Mercedes-Benz\"\/<\/figure>\n\n\n
\"Allianz\"\/<\/figure>\n\n\n
\"Booking.com\"\/<\/figure>\n\n\n
\"BMW\"\/<\/figure>\n\n<\/div>\n\n<\/div>\n\n\n
\n\n
\n\n

CXM Professional<\/p>\n\n\n

\u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0631\u0629 \u0644\u0643\u0644 \u0645\u0646 \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u064a\u0637\u0648\u0651\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0648\u0635\u0641\u0647\u0627 \u062a\u062e\u0635\u0635\u064b\u0627 \u0645\u0647\u0646\u064a\u064b\u0627\u060c \u0623\u0648 \u064a\u0639\u0632\u0651\u0632 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0624\u0633\u0633\u062a\u0647.<\/p>\n\n\n

\n\n
\"Camilla<\/figure>\n\n\n
\n\n

Camilla Norseng<\/strong><\/p>\n\n\n

\u0631\u0626\u064a\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/p>\n\n\n

ICE\u060c \u0627\u0644\u0646\u0631\u0648\u064a\u062c<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n

\n\n

CXM Professional<\/p>\n\n\n

\u0645\u0646 \u0623\u0628\u0631\u0632 \u0645\u0627 \u064a\u0645\u064a\u0651\u0632 \u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u062a\u0639\u0645\u0651\u0642 \u0627\u0644\u0645\u0647\u0646\u064a \u0641\u064a \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628. \u0641\u0647\u064a \u062a\u0645\u0646\u062d \u0623\u0633\u0627\u0633\u064b\u0627 \u0645\u062a\u064a\u0646\u064b\u0627 \u0644\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0628\u0646\u0627\u0621 \u062f\u0639\u0645 \u0645\u0624\u0633\u0633\u064a \u0644\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0623\u0646\u0635\u062d \u0628\u0647\u0627 \u0628\u0634\u062f\u0629.<\/p>\n\n\n

\n\n
\"Stine<\/figure>\n\n\n
\n\n

Stine Hjartved<\/strong><\/p>\n\n\n

\u0645\u062f\u064a\u0631\u0629 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0634\u0645\u0627\u0644 \u0623\u0648\u0631\u0648\u0628\u0627<\/p>\n\n\n

BMW\u060c \u0627\u0644\u062f\u0646\u0645\u0627\u0631\u0643<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n

\n\n

The Personalization Playbook<\/p>\n\n\n

\u0627\u0644\u062a\u062d\u0642\u062a \u0628\u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0643\u062b\u0641\u0629 \u0644\u0623\u0635\u0642\u0644 \u0645\u0647\u0627\u0631\u0627\u062a\u064a\u060c \u0648\u062e\u0631\u062c\u062a \u0645\u0646\u0647\u0627 \u0628\u0625\u0637\u0627\u0631 \u0639\u0645\u0644\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u062a\u062e\u0635\u064a\u0635.<\/p>\n\n\n

\n\n
\"Elsa<\/figure>\n\n\n
\n\n

Elsa Fanney J\u00f3nsd\u00f3ttir<\/strong><\/p>\n\n\n

\u0645\u062f\u064a\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n\n\n

Duos<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n

\n\n
\n\n
\n\n

\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u062f\u0631\u0651\u0628\u0648\u0646\u0643<\/h2>\n\n\n

\u0645\u062f\u0631\u0628\u0648\u0646\u0627 \u0645\u0645\u0627\u0631\u0633\u0648\u0646 \u0628\u0646\u0648\u0627 \u0628\u0631\u0627\u0645\u062c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0644\u0627 \u0645\u062d\u0627\u0636\u0631\u0648\u0646 \u0645\u062a\u0641\u0631\u0651\u063a\u0648\u0646 \u0644\u0644\u062a\u062f\u0631\u064a\u0633.<\/p>\n\n<\/div>\n\n\n

\n\n
\n\n
\"Michel<\/a><\/figure>\n\n\n

Michel Stevens<\/a><\/h3>\n\n\n

\u0627\u0644\u0645\u0624\u0633\u0633 \u0648\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u0647\u062c<\/p>\n\n\n

CXM Professional \u00b7 Customer Journey Specialist<\/p>\n\n\n

\u0644\u0627 \u0623\u0628\u0646\u064a \u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0644\u0641\u0631\u064a\u0642\u064d \u0648\u0627\u062d\u062f. \u0623\u0628\u0646\u064a\u0647\u0627 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/p>\n\n<\/div>\n\n\n

\n\n
\"Rasmus<\/a><\/figure>\n\n\n

Rasmus Houlind<\/a><\/h3>\n\n\n

\u0645\u062f\u0631\u0651\u0628 \u00b7 Personalization Playbook<\/p>\n\n\n

\u0645\u0624\u0644\u0641\u060c \u0648\u0645\u0628\u062a\u0643\u0631 \u0646\u0645\u0648\u0630\u062c Bowtie of Personalization<\/p>\n\n\n

\u062a\u062e\u0635\u064a\u0635 \u064a\u062d\u0642\u0651\u0642 \u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0645\u0646 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0647\u0632\u0651 \u0627\u0644\u062b\u0642\u0629.<\/p>\n\n<\/div>\n\n\n

\n\n
\"Alain<\/a><\/figure>\n\n\n

Alain Thys<\/a><\/h3>\n\n\n

\u0645\u062f\u0631\u0651\u0628 \u00b7 Monetizing The Experience<\/p>\n\n\n

\u0645\u0624\u0644\u0641\u060c \u0648\u0645\u0647\u0646\u062f\u0633 \u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0646\u062d\u0648 \u0627\u0644\u0639\u0645\u064a\u0644<\/p>\n\n\n

\u062f\u0639 \u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0639\u0627\u0645 \u062c\u0627\u0646\u0628\u064b\u0627\u060c \u0648\u0627\u0628\u062f\u0623 \u0627\u0644\u062d\u062f\u064a\u062b \u0628\u0644\u063a\u0629 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0627\u0644\u064a.<\/p>\n\n<\/div>\n\n\n

\n\n
\"Dimitri<\/a><\/figure>\n\n\n

Dimitri Jamb\u00e9<\/a><\/h3>\n\n\n

\u0645\u062f\u0631\u0651\u0628 \u00b7 Interaction by Design<\/p>\n\n\n

\u062e\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0641\u064a \u0627\u0644\u062a\u0639\u0644\u0651\u0645\u060c \u0648\u0645\u062f\u0631\u0651\u0628 \u0645\u0633\u062a\u0642\u0644 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/p>\n\n<\/div>\n\n<\/div>\n\n\n

\n\n
\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0631\u0628\u064a\u0646<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n
\n\n
\n\n
\n\n

\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627<\/h2>\n\n\n

\u0644\u062f\u064a\u0643 \u0623\u0633\u0626\u0644\u0629 \u0639\u0646 \u062f\u0648\u0631\u0629\u060c \u0623\u0648 \u0628\u0631\u0646\u0627\u0645\u062c \u0644\u0644\u0641\u0631\u0642\u060c \u0623\u0648 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u062e\u0635\u0651\u0635\u0629<\/a>\u061f \u0631\u0627\u0633\u0644\u0646\u0627 \u0639\u0644\u0649 hello@cxm.academy<\/a> \u0623\u0648 \u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629.<\/p>\n\n\n

CXM Academy \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0634\u0631\u0643\u0629 goCX BV\u060c \u0648\u0645\u0642\u0631\u0651\u0647\u0627 \u0641\u064a Tessenderlo-Ham\u060c \u0628\u0644\u062c\u064a\u0643\u0627.<\/p>\n\n\n

\n\n
\u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"

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